Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: comp

Install the belt CLI skill: npx skills add belt sh/cli Competitor Teardown Structured competitive analysis with research and screenshots via [inference.sh](https://inference.sh) CLI. Quick Start Requires inference.sh CLI ( belt ). [Install instructions](https://raw.githubusercontent.com/inference sh/skills/refs/heads/main/cli install.md) Teardown Framework The 7 Layer Analysis Layer What to Analyze Data Source 1. Product Features, UX, quality Screenshots, free trial 2. Pricing Plans, pricing model, hidden costs Pricing page, sales call 3. Positioning Messaging, tagline, ICP Website, ads 4. Traction Users, revenue, growth Web search, press, funding 5. Reviews Strengths, weaknesses from users G2, Capterra, App Store 6. Content Blog, social, SEO strategy Website, social profiles 7. Team Size, key hires, background LinkedIn, About page Research Commands Company Overview Product Analysis UX Screenshots Feature Matrix Structure Rules ✅ = Full support ⚠️ or "Partial" = Limited or conditional ❌ = Not available Note conditions: "Paid only", "Enterprise tier", "Beta" Lead with features where YOU win Be honest about competitor strengths — credibility matters Pricing Comparison Structure What to Look For Minimum seat requirements Annual only billing (reduces flexibility) Feature gating between tiers Overage charges Setup/onboarding fees Contract lock in periods SWOT Analysis Create a SWOT for each competitor: Positioning Map A 2x2 matrix showing where competitors sit on two meaningful dimensions. Choose Meaningful Axes Good Axes Bad Axes Simple ↔ Complex Good ↔ Bad SMB ↔ Enterprise Cheap ↔ Expensive (too obvious) Self serve ↔ Sales led Old ↔ New Specialized ↔ General Small ↔ Large Opinionated ↔ Flexible — Template Generating the Visual Review Mining Where to Find Reviews Platform Best For URL Pattern G2 B2B SaaS g2.com/products/[product]/reviews Capterra Business software capterra.com/software/[id]/reviews App Store iOS apps apps.apple.com Google Play Android apps play.google.com Product Hunt Launches producthunt.com/posts/[product] Reddit Honest opinions reddit.com/r/[relevant sub] What to Extract Category Look For Most praised What features do happy users mention most? Most complained What do unhappy users say? (= your opportunity) Switching reasons Why do users leave? What triggers switching? Feature requests What's missing that users want? Comparison mentions When users compare, what do they say? Deliverable Formats Executive Summary (1 page) Detailed Report (per competitor) 1. Company overview (size, funding, team) 2. Product analysis (features, UX screenshots) 3. Pricing breakdown 4. SWOT analysis 5. Review analysis (top praised, top complained) 6. Positioning vs. you 7. Opportunity summary Comparison Grid Visual Common Mistakes Mistake Problem Fix Only looking at features Misses positioning, pricing, traction Use the 7 layer framework Biased analysis Loses credibility Be honest about competitor strengths Outdated data Wrong conclusions Date all research, refresh quarterly Too many competitors Analysis paralysis Focus on top 3 5 direct competitors No "so what" Data without insight End each section with implications for you Feature only comparison Doesn't show positioning Include pricing, reviews, positioning map Related Skills Browse all apps: belt app list

competitor-teardown