Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt

Install the belt CLI skill: npx skills add belt sh/cli Product Hunt Launch Optimize your Product Hunt launch with research and visuals via [inference.sh](https://inference.sh) CLI. Quick Start Requires inference.sh CLI ( belt ). [Install instructions](https://raw.githubusercontent.com/inference sh/skills/refs/heads/main/cli install.md) Listing Specifications Element Spec Notes Product name — Keep it short, memorable Tagline 60 character limit No period at end Description First 260 chars show in preview Full description can be longer Gallery images Up to 8 images 1270 x 760 px recommended Topics Max 3 Pick the most specific ones Makers Tag all team members They can engage in comments Link Product URL Where upvoters go Gallery Images The First Image Is Everything The first gallery image shows in the feed, email digest, and social shares. It IS your first impression. Position Content Goal 1 (Hero) Product in action, core value visible Stop the scroll, communicate what it does 2 Key feature demonstration Show the "aha moment" 3 Before/after or problem/solution Show the transformation 4 Social proof or metrics Build credibility 5 Technical differentiator or integrations For evaluators Dimensions Recommended: 1270 x 760 px (16:9 ish) Minimum: 600px wide Supports GIF for animated demos Generating Gallery Images Tagline 60 characters. No period. Must communicate what the product does AND why someone should care. Formulas That Work Formula Example [Action] for [audience] "AI writing assistant for developers" [Result] without [pain] "Beautiful docs without the design skills" [Tool] that [benefit] "Analytics that explain themselves" [Adjective] [category] "Instant customer feedback surveys" The [category] for [niche] "The Figma for data visualization" Examples Timing When to Launch Factor Recommendation Day Tuesday, Wednesday, or Thursday (highest traffic) Time 12:01 AM PT (Pacific Time) — start of the PH day Avoid Weekends, holidays, major Apple/Google events Duration PH day = midnight PT to midnight PT Why 12:01 AM PT Maximum time in the running for daily top spot Accumulate upvotes throughout the full day Morning email digest (US time) includes your product Allows engagement across all US time zones Maker Comment Post within 5 minutes of going live. This is your pitch. Structure Example Launch Day Playbook Before Launch (1 2 weeks) [ ] Gallery images finalized (5 recommended) [ ] Tagline tested with 5+ people (do they understand what it does?) [ ] Maker comment drafted and proofread [ ] Landing page with PH badge ready [ ] Early supporter list ready (people who want to check it out) [ ] Social media announcement posts drafted Launch Day Timeline Time (PT) Action 12:01 AM Product goes live, post maker comment immediately 12:15 AM Share on personal social media 6:00 AM First engagement check — reply to all comments 9:00 AM Share in relevant communities (naturally, not spammy) 12:00 PM Mid day check — reply to all new comments 3:00 PM Share any early traction or interesting feedback 6:00 PM Evening engagement — reply to remaining comments 11:59 PM Day ends — results are final Engagement Rules Reply to every comment — makers who engage get more visibility Ask questions back — creates conversation threads Be genuine — don't use canned responses Never ask for upvotes — against PH terms of service Share the link naturally — "Check it out at [url]" not "Please upvote" Research for Preparation Post Launch When Action Day 1 3 Reply to all remaining comments, thank supporters Week 1 Publish a "lessons learned" blog post / Twitter thread Week 2 Follow up with interested users from comments Month 1 Check if you're eligible for "Product of the Week/Month" Common Mistakes Mistake Problem Fix Launching on Friday/weekend Low traffic, wasted launch Tue Thu only Launching at noon Half the day already gone 12:01 AM PT No maker comment Looks abandoned Post within 5 minutes Asking for upvotes Against TOS, can get flagged Share naturally, let product speak Generic gallery images Doesn't show the product Show real UI, real features Not replying to comments Low engagement signal Reply to every single comment Too many topics Dilutes discoverability Max 3, pick the most specific Tagline with buzzwords Nobody knows what you do Clear, specific, benefit focused Related Skills Browse all apps: belt app list

product-hunt-launch