startup-business-analyst-business-case
Generate comprehensive investor-ready business case document with market, solution, financials, and strategy
By sickn33 · 610 installs
npx skills add sickn33/agentic-awesome-skills --skill startup-business-analyst-business-case
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Business Case Generator
Generate a comprehensive, investor ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.
Use this skill when
Working on business case generator tasks or workflows
Needing guidance, best practices, or checklists for business case generator
Do not use this skill when
The task is unrelated to business case generator
You need a different domain or tool outside this scope
Instructions
Clarify goals, constraints, and required inputs.
Apply relevant best practices and validate outcomes.
Provide actionable steps and verification.
If detailed examples are required, open resources/implementation playbook.md .
What This Command Does
Create a complete business case including:
1. Executive summary
2. Problem and market opportunity
3. Solution and product
4. Competitive analysis and differentiation
5. Financial projections
6. Go to market strategy
7. Team and organization
8. Risks and mitigation
9. Funding ask and use of proceeds
Instructions for Claude
When this command is invoked, follow these steps:
Step 1: Gather Context
Ask the user for key information:
Company Basics:
Company name and elevator pitch
Stage (pre seed, seed, Series A)
Problem being solved
Target customers
Audience:
Who will read this? (VCs, angels, strategic partners)
What's the primary goal? (fundraising, partnership, internal planning)
Available Materials:
Existing pitch deck or docs?
Market sizing data?
Financial model?
Competitive analysis?
Step 2: Activate Relevant Skills
Reference skills for comprehensive analysis:
market sizing analysis TAM/SAM/SOM calculations
startup financial modeling Financial projections
competitive landscape Competitive analysis frameworks
team composition analysis Organization planning
startup metrics framework Key metrics and benchmarks
Step 3: Structure the Business Case
Create a comprehensive document with these sections:
Business Case Document Structure
Section 1: Executive Summary (1 2 pages)
Company Overview:
One sentence description
Founded, location, stage
Team highlights
Problem Statement:
Core problem being solved (2 3 sentences)
Market pain quantified
Solution:
How the product solves it (2 3 sentences)
Key differentiation
Market Opportunity:
TAM: $X.XB
SAM: $X.XM
SOM (Year 5): $X.XM
Traction:
Current metrics (MRR, customers, growth rate)
Key milestones achieved
Financial Snapshot:
Funding Ask:
Amount seeking
Use of proceeds (top 3 4)
Expected milestones
Section 2: Problem & Market Opportunity (2 3 pages)
The Problem:
Detailed problem description
Who experiences this problem
Current solutions and their limitations
Cost of the problem (quantified)
Market Landscape:
Industry overview
Key trends driving opportunity
Market growth rate and drivers
Market Sizing:
TAM calculation and methodology
SAM with filters applied
SOM with assumptions
Validation and data sources
Comparison to public companies
Target Customer Profile:
Primary segments
Customer characteristics
Decision makers and buying process
Section 3: Solution & Product (2 3 pages)
Product Overview:
What it does (features and capabilities)
How it works (architecture/approach)
Key differentiators
Technology advantages
Value Proposition:
Benefits by customer segment
ROI or value delivered
Time to value
Product Roadmap:
Current state
Near term (6 months)
Medium term (12 18 months)
Vision (2 3 years)
Intellectual Property:
Patents (filed, pending)
Proprietary technology
Data advantages
Defensibility
Section 4: Competitive Analysis (2 pages)
Competitive Landscape:
Direct competitors
Indirect competitors (alternatives)
Adjacent players (potential entrants)
Competitive Matrix:
Differentiation:
3 5 key differentiators
Why these matter to customers
Defensibility of advantages
Competitive Positioning:
Positioning map (2 3 dimensions)
Market positioning statement
Barriers to Entry:
What protects against competition
Network effects, switching costs, etc.
Section 5: Business Model & Go to Market (2 pages)
Business Model:
Revenue model (subscriptions, transactions, etc.)
Pricing strategy and tiers
Customer acquisition approach
Expansion revenue strategy
Go to Market Strategy:
Customer acquisition channels
Sales model (self serve, sales led, hybrid)
Customer acquisition cost (CAC)
Sales cycle and conversion rates
Marketing Strategy:
Positioning and messaging
Channel strategy
Content and demand generation
Partnerships and integrations
Customer Success:
Onboarding approach
Support model
Retention strategy
Net dollar retention target
Section 6: Financial Projections (2 3 pages)
Revenue Model:
Cohort based projections
Key assumptions
Revenue breakdown by segment
3 Year Financial Summary:
Unit Economics:
CAC: $X,XXX
LTV: $X,XXX
LTV:CAC ratio: X.X
CAC Payback: XX months
Gross margin: XX%
Key Metrics Trajectory:
Scenario Analysis:
Conservative, base, optimistic
Key drivers and sensitivities
Path to Profitability:
Break even timeline
Key milestones
Unit economics at scale
Section 7: Team & Organization (1 2 pages)
Leadership Team:
For each founder/executive:
Name, title, photo (if available)
Relevant background (2 3 sentences)
Key accomplishments
Why they're uniquely qualified
Current Team:
Headcount by department
Key hires and their backgrounds
Advisory board
Hiring Plan:
Year 1 3 headcount growth
Key roles to fill
Recruiting strategy
Organization Evolution:
Equity & Compensation:
Option pool sizing
Compensation philosophy
Retention strategy
Section 8: Traction & Milestones (1 page)
Current Traction:
Revenue or user metrics
Growth rate
Key customer wins
Product development progress
Milestones Achieved:
Product launches
Funding rounds
Team hires
Customer acquisition
Partnerships
Upcoming Milestones (12 18 months):
Product milestones
Revenue targets
Customer goals
Team goals
Partnership goals
Section 9: Risks & Mitigation (1 page)
Market Risks:
Market size assumptions
Competitive intensity
Substitute adoption
Mitigation strategies
Execution Risks:
Product development
Go to market effectiveness
Hiring and retention
Mitigation strategies
Financial Risks:
Burn rate management
Fundraising market
Unit economics
Mitigation strategies
Regulatory/External Risks:
Compliance requirements
Data privacy
Economic conditions
Mitigation strategies
Section 10: Funding Request & Use of Proceeds (1 page)
Funding Ask:
Amount seeking: $X.XM
Structure: Equity, SAFE, convertible note
Target valuation: $X.XM (if applicable)
Use of Proceeds:
Milestones to Achieve:
Revenue: $X.XM ARR (X% growth)
Customer: XXX customers
Product: Key features launched
Team: XX employees
Metric: Key metric targets
Expected Timeline:
18 24 month runway
Achieve milestones in 15 18 months
6 month buffer for next raise
Next Round:
Series A in 18 24 months
Expected metrics at that time
Target raise amount
Step 4: Enhance with Visuals
Suggest including:
Charts for market sizing (TAM funnel)
Product screenshots or mockups
Positioning maps
Financial trend charts (revenue, customers, burn)
Organization chart
Timeline/roadmap
Use of proceeds pie chart
Step 5: Provide Additional Sections (Optional)
If Relevant, Add:
Regulatory/Compliance section (for regulated industries)
Technology Architecture (for deep tech)
Clinical/Scientific Data (for biotech/health tech)
Unit Economics Deep Dive (for complex business models)
Strategic Partnerships (if material to strategy)
Step 6: Create Executive Summary Slide
Provide one page summary for quick review:
Problem & Solution (3 bullets each)
Market: TAM/SAM/SOM
Traction: Key metrics
Team: Founders
Ask: Amount and use
Contact information
Step 7: Save Business Case
Offer to save as markdown:
Filename: business case [company name] YYYY MM DD.md
Suggest converting to PDF for sharing
Provide tips for presentation format
Best Practices
Do:
Lead with customer problem
Quantify everything
Show, don't just tell (use data)
Be realistic on projections
Acknowledge risks honestly
Cite all data sources
Keep executive summary concise
Focus on differentiation
Don't:
Use jargon without explanation
Make unsupported claims
Ignore competition
Be overly optimistic
Skip the "why now"
Forget to proofread
Use generic templates without customization
Integration with Other Commands
This command synthesizes outputs from:
/market opportunity Include TAM/SAM/SOM analysis
/financial projections Include full financial model
Example Usage
Notes
Business case creation takes 1 2 hours
Result is investor grade document
Can be used for pitch deck development
Update quarterly or for funding rounds
Customize sections based on audience
Keep executive summary to 2 pages max
Limitations
Use this skill only when the task clearly matches the scope described above.
Do not treat the output as a substitute for environment specific validation, testing, or expert review.
Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.