Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.

Competitor Social Research Overview Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief. When to Use Use this skill when the user asks to: compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms find what content is working in a niche benchmark posting frequency, formats, topics, and engagement identify content gaps or opportunities build a social strategy from competitor research Workflow 1. Define competitors and platforms Use provided handles/URLs. If only company names are provided, search profiles first and confirm likely matches when ambiguity matters. 2. Fetch profile snapshots Followers/subscribers Bio/positioning Links Verification/public metadata 3. Fetch recent content Pull comparable recent windows per competitor. Track source URLs, dates, captions, formats, and metrics. 4. Find outliers per competitor Use each account's own median baseline. Do not compare raw views between a huge brand and a small brand without context. 5. Analyze content strategy Content pillars Formats Hook styles Posting cadence Offers/CTAs Use of founder/creator personality Community/comment patterns 6. Find gaps and opportunities Look for: topics competitors avoid formats that overperform but few competitors use unanswered audience questions weak hooks or repetitive content platform whitespace Useful ScrapeCreators Endpoints Use the relevant profile/feed/detail/transcript/comment endpoints from scrapecreators api . Common routes include: TikTok: /v1/tiktok/profile , /v3/tiktok/profile/videos Instagram: /v1/instagram/profile , /v2/instagram/user/posts , /v1/instagram/user/reels YouTube: /v1/youtube/channel , /v1/youtube/channel videos , /v1/youtube/channel/shorts LinkedIn: /v1/linkedin/company , /v1/linkedin/company/posts Facebook: /v1/facebook/profile , /v1/facebook/profile/posts , /v1/facebook/profile/reels X/Twitter: /v1/twitter/profile , /v1/twitter/user tweets Threads: /v1/threads/profile , /v1/threads/user/posts Bluesky: /v1/bluesky/profile , /v1/bluesky/user/posts Output Format Common Pitfalls Do not compare competitors only by follower count. Engagement and outlier lift matter more. Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts. Do not assume a profile match from a company name if multiple brands share the name. Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".

competitor-social-research