Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.

Ad Library Teardown Overview Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test. When to Use Use this skill when the user asks to: analyze a competitor's active ads search Meta/Facebook, Google, or LinkedIn ad libraries extract ad hooks, CTAs, claims, offers, and landing page angles compare ad messaging across competitors summarize video ad transcripts generate ad test ideas from competitor ads Data Sources Ad library Search/list endpoint Detail endpoint Transcript endpoint Meta/Facebook /v1/facebook/adLibrary/search/ads , /v1/facebook/adLibrary/company/ads , /v1/facebook/adLibrary/search/companies /v1/facebook/adLibrary/ad /v1/facebook/adLibrary/ad/transcript Google /v1/google/adLibrary/advertisers/search , /v1/google/company/ads /v1/google/ad n/a LinkedIn /v1/linkedin/ads/search /v1/linkedin/ad n/a Workflow 1. Find the advertiser Use company search endpoints when the user provides only a brand name. Use domain/advertiser/page IDs when available. 2. Fetch active ads Prefer active ads unless the user asks for historical analysis. Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL. 3. Fetch details for representative ads Enrich the ads with detail endpoints. For video Meta ads, fetch transcripts when available. 4. Cluster messaging Group ads by: pain point persona offer proof/social proof feature/benefit objection handled comparison/alternative angle urgency/discount 5. Extract swipeable elements hooks headlines primary text patterns CTAs claims offers visual/creative concepts 6. Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas. Output Format Common Pitfalls Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it. Do not ignore repeated ads. Repetition is often a useful signal. Do not invent spend, conversion rate, or targeting unless public data includes it. Do not skip video transcripts when the user asks for hooks or messaging from video ads.

ad-library-teardown