SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or i

SEO & AEO Best Practices Principles for optimizing content for both traditional search engines (SEO) and AI powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation. When to Apply Reference these guidelines when: Implementing metadata and Open Graph tags Creating sitemaps and robots.txt Adding JSON LD structured data Optimizing content for featured snippets Preparing content for AI assistants (ChatGPT, Perplexity, etc.) Evaluating content quality using EEAT principles Core Concepts SEO (Search Engine Optimization) Optimizing content to rank well in traditional search results (Google, Bing). AEO (Answer Engine Optimization) Optimizing content to be selected as authoritative answers by AI systems. EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) Google's framework for evaluating content quality. References Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI answer readiness. See references/ for detailed guidance: references/eeat principles.md — EEAT implementation and author schema references/structured data.md — JSON LD patterns (Article, FAQ, Breadcrumb, Product) references/technical seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt) references/aeo considerations.md — AI/AEO considerations (AI Overviews, crawler management)

seo-aeo-best-practices