growth

Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditi

By rshankras · 380 installs

npx skills add rshankras/claude-code-apple-skills --skill growth

Source repository · Upstream listing

Growth Skills Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non code aspects of building a sustainable app business. When This Skill Activates Use this skill when the user: Asks about growing their app or user acquisition Wants to understand app metrics or analytics Asks about press/media outreach or getting reviews Wants to build a community around their app Asks about indie business operations (LLC, taxes, hiring) Mentions growth strategy, marketing, or user engagement Wants data driven guidance on what to improve next Available Skills store growth audit/ Stage by stage audit of an app's App Store growth machinery against a 54 item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read only; works for live apps (audit) and pre launch apps (growth plan). store signals/ Close the post launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric tagged backlog, and verify whether last cycle's changes moved the metric they promised to move. analytics interpretation/ Interpret app metrics and make data driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming. press media/ Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach. community building/ Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates. indie business/ Business fundamentals for indie app developers. Covers business entity setup (LLC, S Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability. How to Use 1. Identify what growth stage the user is at: Pre launch : store growth audit (seed the growth plan), press media (prepare press kit), community building (build anticipation) Just launched : analytics interpretation (baseline metrics), press media (launch outreach) Growing : store signals (monthly loop), analytics interpretation (optimize funnel), community building (scale engagement) Established : store growth audit (quarterly re audit), indie business (formalize operations), analytics interpretation (advanced cohorts) 2. Read the relevant sub skill's SKILL.md for detailed workflow 3. Ask clarifying questions about the user's app, audience, and current metrics 4. Provide actionable guidance tailored to their specific situation