asc-whats-new-writer
Generate engaging, localized App Store release notes (What's New) from git log, bullet points, or free text using canonical metadata under `./metadata`. Optionally pairs with promotional text updates.
By rorkai · 5,225 installs
npx skills add rorkai/app-store-connect-cli-skills --skill asc-whats-new-writer
Source repository · Upstream listing
asc What's New Writer
Generate engaging, localized release notes from flexible input. Optionally pair with promotional text updates.
Preconditions
Metadata pulled locally into canonical files via asc metadata pull app "APP ID" version "1.2.3" dir "./metadata" . OR: user provides keywords manually.
Auth configured for upload ( asc auth login or ASC env vars).
The primary locale is en US unless the user specifies otherwise.
Before You Start
1. Read references/release notes guidelines.md for tone, structure, and examples.
2. Identify the latest version directory under metadata/version/ (highest semver). Use this for all metadata reads.
3. Enumerate existing locales by listing the JSON files in that version directory.
Phase 1: Gather Input
Accept one of three input modes (auto detect):
Git Log
Parse commits since the last tag:
Filter out noise: merge commits, dependency bumps, CI changes, formatting only commits. Extract user facing changes.
Bullet Points
User provides rough bullets like:
"improved search"
"fixed crash on launch"
"added sleep timer"
Free Text
User describes changes conversationally:
"We made search faster, fixed that annoying crash when you open the app, and added a sleep timer feature"
The skill extracts and structures the changes from the text.
No Input Provided
Prompt the user: "What changed in this release? You can paste git log output, bullet points, or just describe the changes."
Phase 2: Draft Notes (Primary Locale)
Step 1: Classify Changes
Group changes into sections per the guidelines:
New — new features or capabilities
Improved — enhancements to existing features
Fixed — bug fixes users would notice
Omit empty sections. If all changes are fixes, only show "Fixed."
Step 2: Write Benefit Focused Copy
Follow the tone rules from references/release notes guidelines.md :
Describe user impact, not implementation details
Use direct address ("you") and action verbs
Be specific — mention concrete improvements
Step 3: Front Load the Hook
The first ~170 characters are the only visible part before "more." Lead with the single most impactful change in a complete, compelling sentence.
Step 4: Echo Keywords for Conversion
1. Read keywords from metadata/version/{latest}/{primary locale}.json
These canonical files are also what asc metadata keywords ... reads and writes.
2. If the field is empty or missing, skip this step
3. Identify keywords relevant to the changes being described
4. Weave them naturally into the notes — never force or stuff
Step 5: Respect Character Limits
Keep total length between 500 1500 characters in the primary locale
This leaves room for localized expansions (some languages expand 30 40%)
Hard limit: 4,000 characters
Step 6: Optionally Draft Promotional Text
If the user wants it, draft a 170 char promotional text that:
Summarizes the update's theme in one punchy line
Can reference seasonal events
Is updatable without a new submission
Present Draft
Show the draft to the user with character count. Wait for approval before localizing.
Phase 3: Localize
Translate the approved notes to all existing locales.
Translation Rules
Use formal register and formal "you" forms (Russian: вы, German: Sie, French: vous, Spanish: usted, Dutch: u, Italian: Lei)
Adapt tone to local market — playful English may need adjustment for formal markets (ja, de DE)
Do NOT literally translate idioms — adapt them to local equivalents
A playful tone in English may need to be more respectful or formal in other cultures
Locale Specific Keyword Echo
For each locale:
1. Read keywords from metadata/version/{latest}/{locale}.json
2. Echo locale specific keywords naturally in the translated notes
3. If keywords field is empty, skip echo for that locale
Validate
All translations must be ≤ 4,000 characters
Promotional text must be ≤ 170 characters per locale
If a translation exceeds the limit, shorten it — never truncate mid sentence
Phase 4: Review & Upload
Step 1: Present Summary
Show a table of all locales with their notes and character counts:
Step 2: Wait for Approval
Do not upload without user confirmation.
Step 3: Upload
Upload via asc (verify exact syntax with asc help ):
If promotional text was drafted, either include promotional text "..." in the direct update command or write promotionalText into the canonical JSON before asc metadata push .
Step 4: Handle Failures
On partial upload failure:
Report which locales succeeded and which failed
Offer to retry failed locales
Metadata File Paths
Keywords: metadata/version/{latest version}/{locale}.json → keywords field
Current What's New: metadata/version/{latest version}/{locale}.json → whatsNew field
Latest version: highest semver directory under metadata/version/
The canonical ./metadata tree is what asc metadata pull , asc metadata push , and asc metadata keywords ... operate on.
Follows the same metadata resolution conventions as asc aso audit
Notes
What's New is not indexed for App Store search — write for humans, not algorithms.
Promotional text is the only metadata field updatable without a new submission.
The 170 char visible window is the most important part of your release notes.
Each app update triggers algorithm re evaluation — the act of updating matters, even if the text doesn't affect ranking.
Ideal update cadence: every 2 4 weeks.
For full metadata translation (all fields), use asc localize metadata instead.
For keyword research and optimization, use asc aso audit first.
If the local keyword field is stale before drafting, refresh it with asc metadata pull or inspect planned keyword changes with asc metadata keywords diff .