SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility, search optimization, search rankin

SEO/GEO Optimization Skill Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude). Quick Reference GEO = Generative Engine Optimization Optimizing content to be cited by AI search engines. Key Insight: AI search engines don't rank pages they cite sources . Being cited is the new "ranking 1". Workflow Step 1: Website Audit Get the target URL and analyze current SEO/GEO status. Basic SEO Audit (Free): Use this for : Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed. Check Meta Tags: Use this for : Quick check of essential meta tags and schema markup on any webpage. Check robots.txt: Use this for : Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site. Check sitemap: Use this for : Verify sitemap structure and ensure all important pages are included for search engine discovery. Verify AI Bot Access: Step 2: Keyword Research Use WebSearch to research target keywords: Analyze: Search volume and difficulty Competitor keyword strategies Long tail keyword opportunities International keyword conflicts (e.g., "OPC" = industrial automation in English markets) Step 3: GEO Optimization (AI Search Engines) Apply the 9 Princeton GEO Methods (see [references/geo research.md](./references/geo research.md)): Method Visibility Boost How to Apply Cite Sources +40% Add authoritative citations and references Statistics Addition +37% Include specific numbers and data points Quotation Addition +30% Add expert quotes with attribution Authoritative Tone +25% Use confident, expert language Easy to understand +20% Simplify complex concepts Technical Terms +18% Include domain specific terminology Unique Words +15% Increase vocabulary diversity Fluency Optimization +15 30% Improve readability and flow ~~Keyword Stuffing~~ 10% AVOID hurts visibility Best Combination: Fluency + Statistics = Maximum boost Generate FAQPage Schema (+40% AI visibility): Optimize Content Structure: Use "answer first" format (direct answer at top) Clear H1 H2 H3 hierarchy Bullet points and numbered lists Tables for comparison data Short paragraphs (2 3 sentences max) Step 4: Traditional SEO Optimization Meta Tags Template: JSON LD Schema (see [references/schema templates.md](./references/schema templates.md)): WebPage / Article for content pages FAQPage for FAQ sections Product for product pages Organization for about pages SoftwareApplication for tools/apps Check Content: [ ] H1 contains primary keyword [ ] Images have descriptive alt text [ ] Internal links to related content [ ] External links have rel="noopener noreferrer" [ ] Content is mobile friendly [ ] Page loads in < 3 seconds Step 5: Validate & Monitor Schema Validation: Check Indexing Status: Generate Report: Platform Specific Optimization See [references/platform algorithms.md](./references/platform algorithms.md) for detailed ranking factors. ChatGPT Focus on branded domain authority (cited 11% more than third party) Update content within 30 days (3.2x more citations) Build backlinks ( 350K referring domains = 8.4 avg citations) Match content style to ChatGPT's response format Perplexity Allow PerplexityBot in robots.txt Use FAQ Schema (higher citation rate) Host PDF documents (prioritized for citation) Focus on semantic relevance over keywords Google AI Overview (SGE) Optimize for E E A T (Experience, Expertise, Authority, Trust) Use structured data (Schema markup) Build topical authority (content clusters + internal linking) Include authoritative citations (+132% visibility) Microsoft Copilot / Bing Ensure Bing indexing (required for citation) Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help) Page speed < 2 seconds Clear entity definitions Claude AI Ensure Brave Search indexing (Claude uses Brave, not Google) High factual density (data rich content preferred) Clear structural clarity (easy to extract) Skill Dependencies This skill works best with: twitter skill Search SEO experts for latest tips reddit skill Search r/SEO, r/bigseo for discussions WebSearch Keyword research and competitor analysis References [references/platform algorithms.md](./references/platform algorithms.md) Detailed ranking factors for each platform [references/geo research.md](./references/geo research.md) Princeton GEO research (9 methods) [references/schema templates.md](./references/schema templates.md) JSON LD templates [references/seo checklist.md](./references/seo checklist.md) Complete SEO audit checklist [references/tools and apis.md](./references/tools and apis.md) Tools and API reference [examples/opc skills case study.md](./examples/opc skills case study.md) Real world optimization example

seo-geo