Marketing Skills for AI Agents Skill by [ara.so](https://ara.so) — Daily 2026 Skills collection. [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) is a collection of markdown based AI agent skills covering CRO, copywriting, SEO, analytics, paid ads, email, and growth engineering. Install them once and any compatible agent (Claude Code, Cursor, Codex, Windsurf) gains specialized marketing expertise and frameworks. How Skills Work Each skill is a markdown file that tells AI agents: When to activate (trigger phrases) What frameworks to apply (e.g. AIDA, PAS, Jobs to be Done) What to produce (copy, code, audits, strategies) Which other skills to reference (cross skill dependencies) All skills read product marketing context first — it's the shared foundation containing your product, audience, and positioning. Installation Option 1: CLI (Recommended) Skills land in .agents/skills/ with a symlink to .claude/skills/ for Claude Code. Option 2: Claude Code Plugin Option 3: Git Clone Option 4: Git Submodule (for team projects) Project Structure Each skill directory contains a SKILL.md (or README.md ) with structured instructions the agent reads. First Step: Set Up Product Marketing Context Before using any other skill, create your context file. This is the single most important step. The agent will generate .agents/skills/product marketing context/context.md by asking about: Product name, description, and category Target audience and ICPs Core value proposition and positioning Key competitors Pricing and business model Tone and brand voice Every other skill reads this file automatically before executing. Available Skills Reference Foundation Skill Use When product marketing context Creating or updating your shared product/positioning doc SEO & Content Skill Use When seo audit Auditing or diagnosing SEO issues ai seo Optimizing for LLM/AI search citations site architecture Planning URL structure, navigation, internal links programmatic seo Building SEO pages at scale from templates + data schema markup Adding structured data / JSON LD content strategy Planning what content to create and why CRO (Conversion Rate Optimization) Skill Use When page cro Optimizing any marketing or landing page signup flow cro Improving signup/trial activation flows onboarding cro Improving post signup activation and time to value form cro Optimizing lead capture, contact, or non signup forms popup cro Creating or improving popups, modals, slide ins paywall upgrade cro In app paywalls, upgrade screens, feature gates Copy & Content Skill Use When copywriting Writing homepage, landing page, or any marketing copy copy editing Editing or improving existing copy cold email Writing B2B cold outreach sequences email sequence Building drip, lifecycle, or onboarding emails social content LinkedIn, Twitter/X, Instagram content Paid & Measurement Skill Use When paid ads Google Ads, Meta, LinkedIn, Twitter campaigns ad creative Generating ad headlines, descriptions, primary text ab test setup Planning and implementing A/B experiments analytics tracking Setting up or auditing GA4, Segment, Mixpanel Growth & Retention Skill Use When referral program Building referral or affiliate programs free tool strategy Planning free tools for lead gen or SEO churn prevention Cancellation flows, save offers, dunning lead magnets Creating email capture lead magnets Sales & GTM Skill Use When revops Lead lifecycle, CRM, marketing to sales handoff sales enablement Pitch decks, one pagers, objection handling launch strategy Product launches, feature announcements pricing strategy Pricing, packaging, monetization decisions competitor alternatives Comparison and alternative pages Strategy Skill Use When marketing ideas Brainstorming marketing strategies and tactics marketing psychology Applying behavioral science to marketing Usage Examples Example 1: Audit and improve a landing page The agent reads product marketing context , activates page cro , then: 1. Reviews the page structure, headline, CTA placement 2. Applies frameworks (AIDA, above the fold analysis, social proof audit) 3. Outputs a prioritized list of changes with implementation code Example 2: Write a homepage from scratch Output includes hero headline variants, subheadline, feature sections, social proof blocks, and CTAs — all grounded in your product marketing context . Example 3: Set up A/B testing The agent activates ab test setup and generates: Example 4: Generate programmatic SEO pages The agent activates programmatic seo + competitor alternatives and scaffolds: Example 5: Build an email sequence Activates email sequence + onboarding cro . Produces: Email 1: Welcome + single activation action (Day 0) Email 2: Value reinforcement + feature highlight (Day 2) Email 3: Social proof / case study (Day 4) Email 4: Overcome objections / FAQ (Day 6) Email 5: Trial ending + upgrade CTA (Day 8) Each with subject line, preview text, body copy, and CTA. Example 6: Schema markup for SEO Skill Cross References (Dependency Map) When working on a task, the agent may activate multiple skills together: You can invoke multiple skills explicitly: Configuration No config file required. Skills are self contained markdown files. The only configuration is your product marketing context document. To update your context at any time: Adding Custom Skills Create a new skill directory following the same pattern: Contributing The README.md skills table is auto generated between <! SKILLS:START and <! SKILLS:END markers. Troubleshooting Skills not activating in Claude Code Agent ignoring product context Make sure .agents/skills/product marketing context/context.md exists If missing: "Create my product marketing context" to regenerate it Installing specific skills only Updating to latest skills Skill conflicts with other installed skill packs Skills are namespaced by directory — no conflicts expected If an agent activates the wrong skill, be explicit: "Use the page cro skill from marketingskills" Resources [Agent Skills spec](https://agentskills.io) — the standard these skills follow [Coding for Marketers](https://codingformarketers.com) — guide for non technical users [Conversion Factory](https://conversionfactory.co) — Corey's CRO agency [Swipe Files](https://swipefiles.com) — marketing newsletter [Magister](https://magistermarketing.com) — autonomous AI CMO using these skills [Issues](https://github.com/coreyhaines31/marketingskills/issues) — get help or report bugs

marketingskills-ai-agents