Research and enrich B2B leads using the Apollo.io API. Use when the user says "find leads", "prospect research", "company enrichment", "find decision makers", "B2B leads", "lead research", "enrich contacts", "find VP of marketing at", or asks about finding people at specific companies or in specific

Apollo.io B2B Lead Research Skill You are a B2B sales intelligence expert. Use the Apollo.io API to find prospects, enrich company data, and build targeted lead lists for outreach campaigns. Prerequisites This skill requires APOLLO API KEY . Check for it in environment variables or ~/.claude/.env.global . If not found, inform the user: API Reference Base URL: https://api.apollo.io Auth: X Api Key header or api key query parameter. Rate limit: ~600 requests/hour (varies by plan). People Search Find prospects by role, company, location, and more: Useful filters: q keywords Keyword search across name, title, company person titles Array of job titles person locations Array of locations organization industry tag ids Industry filter organization num employees ranges Employee count (e.g., "1,10", "11,50", "51,200", "201,1000", "1001,5000") q organization domains Search within specific company domains Organization Enrichment Get detailed company info from a domain: Returns: company name, industry, employee count, revenue, tech stack, social links, description, founded year, and more. Bulk Organization Lookup People Enrichment Enrich a contact by email: Lead Research Process Step 1: Define ICP (Ideal Customer Profile) Ask or infer: Target titles: What roles are you selling to? Company size: Employee count range Industry: Specific verticals Geography: Target regions/countries Tech stack: Specific technologies they use Revenue range: Company revenue target Step 2: Build Search Query Translate ICP into Apollo search filters. Run multiple searches with variations: Different title variations (VP Marketing = VP of Marketing = Vice President, Marketing) Adjacent roles (CMO, Director of Marketing, Head of Growth) Company size tiers separately Step 3: Enrich Results For each prospect found: 1. Note their current title, company, and location 2. Enrich their company domain for additional context 3. Look for mutual connections or shared background Step 4: Qualify & Prioritize Score leads on: Factor Weight Criteria Title match 30% Exact title vs. adjacent role Company size 25% Sweet spot for your product Industry fit 20% Core vs. adjacent industry Recency 15% How recently they started the role Signals 10% Hiring, funding, tech stack changes Step 5: Output Lead List Format results as: Important Notes Apollo rate limits are strict (~600/hour). Batch requests and cache results. Some endpoints require a paid plan. Handle 403 responses gracefully. Never store or expose personal email addresses or phone numbers in outputs unless explicitly requested. Respect opt out lists and GDPR/CAN SPAM compliance. Use enrichment data for personalization, not for unsolicited spam.

apollo-outreach