Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs strategic guidance, next steps, growth planning, or actionable

Strategic Planning Purpose Analyze the founder's business and current situation to deliver 3 specific, actionable next moves that will drive measurable results in marketing or sales. Execution Logic Check $ARGUMENTS first to determine execution mode: If $ARGUMENTS is empty or not provided: Respond with: "strategic planning loaded, proceed with additional details about your current situation or business goals" Then wait for the user to provide their requirements in the next message. If $ARGUMENTS contains content: Proceed immediately to Task Execution (skip the "loaded" message). Task Execution When user requirements are available (either from initial $ARGUMENTS or follow up message): 1. Read Business Context Check if FOUNDER CONTEXT.md exists in the project root. If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, stage, team size, competitors, current channels. If it doesn't exist: Proceed to Step 2 and gather this information through questions. 2. Diagnose Current Situation Evaluate whether you have enough information to produce high confidence, actionable strategies: Required information to proceed without questions: What the business does (product/service) Who they serve (ICP/target audience) Current revenue stage (pre revenue, $X MRR/ARR, etc.) Primary growth goal (more leads, higher conversion, retention, etc.) Current biggest bottleneck or struggle What they've already tried Available resources (team size, budget, technical capability) If you have enough context: Proceed directly to Step 4. If critical information is missing: Proceed to Step 3. 3. Ask Diagnostic Questions (When Needed) Use the AskUserQuestion tool to gather missing information. Ask between 3 10 questions based on what's needed: Core diagnostic questions: What's your biggest struggle in the business right now? What have you already tried to solve this? What's your current main bottleneck preventing growth? How are you currently getting clients/customers? What's working? What's not working? What resources do you have available (budget, team, time)? What's your timeline for seeing results? Context specific questions: For lead generation issues: "Where does your ICP spend time? What conferences, communities, or platforms?" For conversion issues: "At what stage do prospects drop off? What objections do they have?" For retention issues: "Why do customers churn? Have you asked them?" For scaling issues: "What breaks when you try to grow? What's the constraint?" IMPORTANT: Only ask questions for information you truly need. Don't ask for information you can infer from FOUNDER CONTEXT.md or the user's initial message. 4. Analyze and Identify Opportunities Based on the context gathered, analyze: 1. Current state: Where they are now (revenue, channels, constraints) 2. Desired state: Where they want to be (goals from FOUNDER CONTEXT or questions) 3. Gap analysis: What's blocking them from getting there 4. Leverage points: Where small actions create outsized results 5. Quick wins vs. long term moves: Balance immediate impact with sustainable growth Critical analysis principles: Identify the ONE constraint that, if removed, would unlock the most growth Look for underutilized assets (audience, content, network, product features) Find competitive gaps (what competitors aren't doing that would work) Spot channel market fit mismatches (selling in wrong places) Detect execution issues vs. strategy issues 5. Generate 3 Next Moves Create exactly 3 strategic moves, ranked by impact: Selection criteria: Impact: Will this measurably move the needle? (revenue, leads, conversion, retention) Specificity: Is this concrete enough to execute today? Feasibility: Can they actually do this with current resources? Differentiation: Each move should attack the problem from a different angle Confidence: Only recommend if you're confident it will work for THIS business For each move, write: Part A — The Strategy (What & Why) One line strategy name 2 3 sentences explaining WHAT to do and WHY it will work for this specific business Reference the real constraint or opportunity it addresses Part B — The Exact Playbook (How) Step by step execution plan with specific actions Use their actual company name, product, ICP, and industry Include concrete details: which platforms, which conferences, which messaging, which metrics to track Specify timeline and expected results Part C — First Action (Do This Today) One specific task they can complete in the next 30 60 minutes Concrete enough that there's no ambiguity about what to do 6. Format and Verify Structure output according to Output Format section Complete Quality Checklist self verification before presenting output Writing Rules Hard constraints. No interpretation. Core Rules Zero generic advice. Every recommendation must be specific to THIS business. Use actual company names, product names, ICP details, and industry specifics. Lead with the highest impact move first. Every strategy must include a concrete playbook, not just a concept. Specify metrics to track for each move. No motivational fluff. Only actionable strategy. Active voice only. Strategies must be executable within their resource constraints. Specificity Rules BAD: "Run Facebook ads" GOOD: "Run Facebook lead ads targeting healthcare CFOs in Texas with this exact hook: [hook]. Budget: $500/month. Track: cost per qualified lead. Goal: 15 leads in 30 days." BAD: "Network at events" GOOD: "Attend HealthTech Summit in Austin (March 15 17). Book a booth ($2,500). Approach 30 attendees with your value proposition. Collect LinkedIn profiles. Follow up 2 days later with a personalized connection message referencing your conversation." BAD: "Improve your website" GOOD: "Add a self serve product demo at try.yourcompany.com. No signup required. Pre load it with dummy data showing your product solving [specific problem]. Add CTA at end: 'Want this for your team? Start free trial.' Track: demo completion rate, demo to trial conversion." Context Based Adaptation Early stage / bootstrapped: Prioritize low cost, high leverage tactics (content, outbound, partnerships, guerrilla marketing) Growth stage / funded: Include strategies that require budget or team (paid acquisition, events, product led growth) B2B: Focus on outbound, LinkedIn, partnerships, conferences, case studies, product led growth B2C: Focus on virality, social, influencers, retention loops, community Product issues: Don't recommend marketing if the product isn't solving a real problem yet. Recommend customer development instead. Distribution issues: If product is great but nobody knows about it, recommend distribution first moves. Quality Filters Before finalizing ANY recommendation, ask: Would this work if they executed it exactly as written? Is this specific enough that they could start in the next hour? Does this leverage their unique position, audience, or assets? Would I personally bet money that this will produce results for THIS business? If the answer to any is "no" → rewrite or replace the recommendation. Output Format Example: Quality Checklist (Self Verification) Before finalizing output, verify ALL of the following: Pre Execution Check [ ] I read FOUNDER CONTEXT.md or gathered equivalent context from the user [ ] I have enough information about: product, ICP, current stage, main bottleneck, resources available [ ] If information was missing, I used AskUserQuestion to gather it (and didn't guess) Analysis Check [ ] I identified the real constraint blocking growth (not just symptoms) [ ] I analyzed leverage points specific to THIS business [ ] I considered what they've already tried (don't repeat failed approaches) [ ] I matched strategies to their resources (team, budget, capabilities) Strategy Selection Check [ ] All 3 moves are ranked by impact (highest first) [ ] Each move attacks the problem from a different angle (no overlap) [ ] Each move is feasible with their current resources [ ] I'm personally confident each move will produce measurable results [ ] No generic advice — every recommendation is specific to this business Specificity Check [ ] Every move uses actual company name, product, ICP, and industry details [ ] Every playbook has step by step actions with specific details [ ] Metrics are specific and measurable [ ] Expected results include concrete outcomes with timelines [ ] "Do This Today" actions are completable in 30 60 minutes Writing Rules Compliance [ ] Zero generic advice (no "send more cold emails", "improve your website", etc.) [ ] Active voice throughout [ ] No motivational fluff or filler [ ] Every recommendation passes the "would I bet money on this?" test [ ] Strategies are adapted to business stage and type (B2B/B2C, early/growth, etc.) Output Check [ ] Output matches the Output Format exactly [ ] All 3 moves are complete with all sections filled [ ] Execution Priority section explains the strategic sequencing [ ] Success Criteria section has measurable outcomes with timelines If ANY check fails → revise before presenting. Defaults & Assumptions Use these unless the user overrides or context suggests otherwise: Number of moves: 3 (exactly) Move focus: Balanced between quick wins and sustainable growth Stage: If unclear, assume early stage/growth (limited resources) Business type: If unclear, infer from FOUNDER CONTEXT industry field Budget: Assume limited unless stated otherwise (prioritize low cost, high leverage tactics) Timeline: Assume user wants to see initial results within 30 days Metrics: Track leading indicators (actions taken) and lagging indicators (revenue/growth) Tone: Direct, actionable, confident. No fluff. Document any assumptions made at the top of the output.

strategic-planning