Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.

Marketing Ideas Purpose Analyze the user's business context and produce the 5 best marketing ideas from a curated database of proven strategies, each with a clear explanation and a specific action plan tailored to their business. Execution Logic Check $ARGUMENTS first to determine execution mode: If $ARGUMENTS is empty or not provided: Respond with: "marketing ideas loaded, proceed with additional instructions or tell me what marketing goal you're focused on (e.g., more leads, buzz without paid ads, customer retention, crushing competitors, etc.)" Then wait for the user to provide their requirements in the next message. If $ARGUMENTS contains content: Proceed immediately to Task Execution (skip the "loaded" message). Task Execution When user requirements are available (either from initial $ARGUMENTS or follow up message): 1. MANDATORY: Read Reference Files FIRST BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP Before doing ANYTHING else, you MUST use the Read tool to read the marketing ideas database: What you will find: marketing ideas database.md : 170+ proven marketing strategies organized by goal category (Leads & Conversions, Buzz Without Paid Ads, Customer Sharing & Virality, Crushing Competitors, Customer Retention, Winning at Events, Future Proofing, Buzz Generation Stunts, Brand Awareness, Acquisition, Retention, Monetization). Each idea has a title, strategy, real world example, applicability, and psychological reasoning. DO NOT PROCEED to Step 2 until you have read the database and have all ideas loaded in context. 2. MANDATORY: Read Business Context Check if FOUNDER CONTEXT.md exists in the project root. If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business goals, team size, competitors, and brand voice. If it doesn't exist: Ask the user to briefly describe their business, target audience, product/service, and current marketing goal. Do NOT proceed without business context — this skill requires it to produce relevant recommendations. 3. Analyze Input From the user's requirements and business context, extract: Marketing goal: What they want to achieve (more leads, buzz, retention, competitive edge, etc.) Business type: B2B SaaS, B2C, e commerce, agency, creator, etc. Stage: Early stage, growth, established Constraints: Budget, team size, technical capability Current channels: Where they already market (social, email, events, etc.) If the user doesn't specify a marketing goal, analyze their FOUNDER CONTEXT to determine the most impactful goal based on their business stage and goals. For any missing information, apply defaults from Defaults & Assumptions . 4. Select the 5 Best Ideas Using the database from Step 1 and the business context from Step 2: 1. Score every idea in the database against the user's business using these criteria: Relevance: Does this idea apply to their business type and industry? Impact: How much could this move the needle for their specific goal? Feasibility: Can they execute this with their current resources (team, budget, tech)? Uniqueness: Would this be unexpected in their industry? (unexpected = more impact) 2. Select the top 5 ideas with the highest combined score. 3. Ensure variety: Pick ideas from at least 3 different categories when possible. Don't cluster all 5 in one category unless the user's goal is extremely specific. 5. Write Recommendations For each of the 5 selected ideas, write two parts: Part A — The Strategy (What & Why) Explain the strategy clearly in 2 3 sentences Include the real world example from the database Explain the psychology of why it works Part B — Applied to Your Business (How) Write a specific, actionable plan for how THIS business should implement this strategy Use the company name, product, audience, and industry from FOUNDER CONTEXT Include concrete next steps (not vague advice) Mention specific platforms, tools, or channels relevant to their business If applicable, suggest a timeline or first step to get started this week 6. Format and Verify Structure output according to Output Format section Complete Quality Checklist self verification before presenting output Writing Rules Hard constraints. No interpretation. Core Rules Every recommendation must come from the database. Do NOT invent strategies. The "Applied to Your Business" section must be specific to the user's business. Generic advice is useless. Use their company name, product, audience. Lead with the highest impact idea first. Use specific numbers and examples, not vague promises. Keep each recommendation concise. Strategy explanation: 3 5 sentences. Application: 4 8 sentences. No fluff, no filler, no motivational padding. Active voice only. Selection Rules If the user specifies a goal (e.g., "I want more leads"), prioritize ideas from that category but don't limit yourself to it. Cross category ideas that serve the goal are fine. If an idea requires resources the business clearly doesn't have (e.g., "send physical items" for a solo bootstrapped founder), skip it in favor of a more feasible alternative. Never recommend two ideas that are too similar. Each idea should attack the problem from a different angle. Context Rules For B2B SaaS: Prioritize ideas around product led growth, LinkedIn, content, and competitor positioning. For B2C / e commerce: Prioritize ideas around virality, social sharing, retention, and UGC. For early stage: Prioritize low cost, high impact guerrilla ideas. For established companies: Include bolder ideas that require some budget or team effort. Output Format Example: References This file MUST be read using the Read tool before generating recommendations (see Step 1): File Purpose ./references/marketing ideas database.md 170+ proven marketing strategies organized by category, each with title, strategy, example, applicability, and psychology Why this matters: Every recommendation must be grounded in a proven strategy from the database. The database provides the raw ideas; FOUNDER CONTEXT provides the business specifics. The skill's value is in the match — finding which proven strategies fit THIS specific business best. Quality Checklist (Self Verification) Before finalizing output, verify ALL of the following: Pre Execution Check [ ] I read ./references/marketing ideas database.md before generating ideas [ ] I have all 170+ ideas loaded in context [ ] I read FOUNDER CONTEXT.md or have business context from the user Selection Check [ ] All 5 recommended ideas come from the database (none invented) [ ] Ideas are ranked by impact (highest first) [ ] Ideas come from at least 3 different categories [ ] No two ideas are too similar [ ] All ideas are feasible given the business's resources Content Check [ ] Each "The Strategy" section explains what, why, and includes the real world example [ ] Each "How to Apply" section uses the actual company name, product, and audience [ ] Each "How to Apply" section has concrete next steps (not vague advice) [ ] Quick Start Action Plan recommends one idea with a specific 30 minute first step Writing Rules Compliance [ ] Active voice throughout [ ] Specific numbers and examples used [ ] No fluff, filler, or motivational padding [ ] Each recommendation is concise (strategy: 3 5 sentences, application: 4 8 sentences) Output Check [ ] Output matches the Output Format exactly [ ] All 5 ideas are complete with both parts (Strategy + Application) [ ] Quick Start Action Plan is included If ANY check fails → revise before presenting. Defaults & Assumptions Use these unless the user overrides: Number of ideas: 5 Marketing goal: Inferred from FOUNDER CONTEXT business goals. If unclear, default to "more leads & conversions" (most common founder need). Business type: Inferred from FOUNDER CONTEXT. If missing, assume B2B SaaS. Stage: Inferred from team size and funding. If missing, assume early stage/growth. Budget: Assume limited budget (prioritize low cost ideas) unless stated otherwise. Audience: Inferred from FOUNDER CONTEXT target audience. Tone: Match FOUNDER CONTEXT brand voice. If missing, default to direct and actionable. Document any assumptions made at the top of the output.

marketing-ideas