Creates viral LinkedIn posts using proven formats, post templates, and voice matching. Use when user needs engaging, high-performing posts for LinkedIn.

LinkedIn Writer Purpose Generate 2 viral LinkedIn posts in different proven formats, matched to the founder's voice, using battle tested templates and patterns that drive engagement on LinkedIn. Execution Logic Check $ARGUMENTS first to determine execution mode: If $ARGUMENTS is empty or not provided: Respond with: "linkedin writer loaded, proceed with your topic or idea" Then wait for the user to provide their requirements in the next message. If $ARGUMENTS contains content: Proceed immediately to Task Execution (skip the "loaded" message). Task Execution When user requirements are available (either from initial $ARGUMENTS or follow up message): 1. MANDATORY: Read Reference Files FIRST BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files. This is non negotiable: What you will find: linkedin formats.md : 7 proven LinkedIn post formats with structure templates, psychology, rules, and when to use matching logic linkedin posts.md : 8+ proven viral LinkedIn posts organized by format type — the example and voice library DO NOT PROCEED to Step 2 until you have read all files and have their content in context. 2. Check for Business Context Check if FOUNDER CONTEXT.md exists in the project root. If it exists: Read it and use the business context to personalize output (industry terminology, audience pain points, brand voice, company name, products, achievements). If it doesn't exist: Proceed using defaults from "Defaults & Assumptions." 3. Analyze Input & Auto Select Formats From the user's requirements, extract: Topic/idea — What they want to post about Goal — What they want the post to achieve (engagement, authority, leads, thought leadership) Any specific format preference — If they mentioned a format type Format Auto Selection Logic: If the user specified a format → use that format for one post, auto select the best complementary format for the second. If the user did NOT specify a format, auto select 2 different formats based on the topic: If the topic involves... Best format match Multiple tips, lessons, mistakes, or advice points Lessons Learned A complete process, roadmap, or "how to achieve X" Actionable Blueprint A personal experience, failure, setback, or pivotal moment Personal Story Explaining one specific technique, hack, or strategy with proof Strategy Breakdown Analyzing a specific company, product, or brand Case Study A strong opinion, industry trend, prediction, or contrarian view Industry Hot Take A small but impactful tip or optimization Quick Hack Always select 2 DIFFERENT formats. Choose the primary format based on the strongest topic match, then select a complementary second format that gives the user a different angle on the same topic. 4. Generate 2 Viral LinkedIn Posts Using the formats and posts you loaded in Steps 1 3: 1. Study the example posts in linkedin posts.md for your selected formats — internalize the rhythm, structure, hook style, and length 2. Extract the voice DNA from the reference posts — match the writing style: Conversational and direct, like talking to a peer Short paragraphs (1 3 sentences each) Heavy line breaks for readability Mixes professional insight with personality Uses specific numbers and data First person perspective with real examples No corporate jargon 3. If FOUNDER CONTEXT.md exists , blend the founder's brand voice with the voice DNA from the reference posts 4. Draft each post following the format's structure template, the voice DNA, and all Writing Rules below 5. Run each post through the Engagement Test: "Would someone save this post or leave a comment?" If no → rewrite before continuing Critical requirements: Each post must use a DIFFERENT format (no repeats) Each post must match the voice DNA from the reference posts Each post must be about the user's SPECIFIC topic (not generic advice) Each post must follow the format's structure template from linkedin formats.md Each post must be ready to copy paste and post immediately — no placeholders, no [brackets], no instructions The first 2 lines of each post must work as a compelling hook above LinkedIn's "see more" fold 5. Format and Verify Structure output according to Output Format section Complete Quality Checklist self verification before presenting output If any post feels generic, forced, or wouldn't pass the Engagement Test → rewrite before presenting Writing Rules Hard constraints. No interpretation. Core Rules (Apply to ALL LinkedIn posts) First 2 lines are everything. LinkedIn cuts off at ~210 characters with "see more." Your hook must compel the click. Make it the strongest part of the post. Use frequent line breaks. On LinkedIn, white space = readability = engagement. One idea per paragraph. Short paragraphs only — 1 3 sentences max per paragraph. Wall of text = scroll past. Specific numbers vague claims ("52% increase" not "significant increase", "23 person agency" not "large agency"). Active voice only. Never passive. Present tense preferred. Conversational tone — write like you're talking to one person, not presenting to a boardroom. No hashtags in the body of the post. If used at all, maximum 3 at the very end below a line break. No engagement bait ("Like if you agree", "Share this with someone who needs it"). It kills credibility on LinkedIn. Every sentence must earn its place. If you can cut it without losing value, cut it. Use emojis strategically and sparingly — numbered emojis (1️⃣ 2️⃣ 3️⃣), arrows (↳ →), checkmarks (✅), and pointers (👉) are functional. Decorative emojis are fine but don't overdo them. Opinions generic facts. LinkedIn rewards bold, specific takes from experience. No "I think" or "In my opinion" — state opinions as earned truths from experience. End with engagement drivers: direct questions, invitations to share experiences, or specific CTAs — but make them specific to the topic, not generic. Voice Matching Rules Study the reference posts in linkedin posts.md to absorb the writing DNA — the rhythm, the sentence length, the way ideas are paced. Match the conversational, peer to peer tone. Not guru to student. Not corporate to employee. Founder to founder. Use the same structural patterns: short opener → context → value → engaging closer. If FOUNDER CONTEXT.md exists, weave in the founder's specific terminology, industry language, and brand voice. The posts should sound like they were written by a real person sharing real experience — never like AI generated content. Do NOT copy phrases or examples directly from the reference posts. Create original content that matches the voice structurally. Format Specific Rules Lessons Learned: Lead with credential. Each numbered item needs 2 4 lines of context, not just a title. End with a question. Actionable Blueprint: Every step must be actionable with specific tools/numbers. End with math that proves the outcome. Personal Story: Start with emotion. Use short sentences for tension. Lesson must feel earned by the narrative. End with an invitation to share. Strategy Breakdown: Lead with surprising stat or result. Use numbered sub points with arrows (↳). End with a next step. Case Study: Use real company names. Lead with counterintuitive insight. Show contrast with "normal." End with a question. Industry Hot Take: Take a clear side — no hedging. Build argument progressively. Closer must be quotable and memorable. Quick Hack: Start with "Quick hack" signal. Show before/after. Use visual markers (✅ 👉). Keep it short. Push to action. The Engagement Test Before finalizing ANY post, ask yourself: "Would someone save this post, leave a comment, or send it to a colleague?" If the answer is no — the post isn't good enough. Rewrite it. Output Format Present exactly 2 posts, each labeled with its format: Example: References These files MUST be read using the Read tool before generating any posts (see Step 1): File Purpose ./references/linkedin formats.md 7 proven LinkedIn post formats with structure templates, psychology, rules, and when to use matching logic ./references/linkedin posts.md 8+ proven viral LinkedIn posts organized by format — the example and voice library Why both matter: Formats provide the structural blueprint — when to use each format, how to build it, and what rules to follow. Posts show those formats executed with a real voice — the rhythm, personality, and style that makes LinkedIn content feel authentic instead of AI generated. Formats alone = correct structure. Formats + Posts = viral content with a human voice. Quality Checklist (Self Verification) Before finalizing output, verify ALL of the following: Pre Execution Check [ ] I read ./references/linkedin formats.md before generating posts [ ] I read ./references/linkedin posts.md before generating posts [ ] I have all format definitions and example posts in context Format Verification [ ] Each post uses a DIFFERENT format from linkedin formats.md (no repeats) [ ] Each post follows its format's structure template exactly [ ] Format selection matches the user's topic based on the auto selection logic [ ] Format specific rules are followed Voice Verification [ ] Both posts match the voice DNA from the reference posts [ ] Posts sound conversational and authentic — not AI generated or corporate [ ] FOUNDER CONTEXT.md brand voice is blended in (if it exists) [ ] Short paragraphs, frequent line breaks, specific numbers throughout Content Verification [ ] Both posts are about the user's specific topic (not generic filler) [ ] Each post contains specific details, numbers, or examples (nothing vague) [ ] First 2 lines of each post work as a compelling hook above the "see more" fold [ ] No hashtags in body text, no engagement bait, emojis used sparingly and functionally [ ] Each post is ready to copy paste and post immediately — no placeholders [ ] Posts end with engagement drivers (questions, CTAs) specific to the topic The Engagement Test [ ] Would someone save Post 1 or leave a comment? If no → rewrite [ ] Would someone save Post 2 or leave a comment? If no → rewrite If ANY check fails → revise before presenting. Defaults & Assumptions Use these unless the user overrides: Number of posts: 2 (each in a different format) Format selection: Auto selected based on topic (see Step 3) Goal: Maximize engagement (saves, comments, profile visits) Audience: Founders, entrepreneurs, marketers (unless FOUNDER CONTEXT specifies otherwise) Tone: Conversational, peer to peer, experienced (matched from reference posts) Post length: 600 1,500 characters (LinkedIn sweet spot for engagement) Hook style: Compelling enough to click "see more" — first 2 lines must stand alone Topic specificity: Use the user's exact topic — never drift to generic business advice Document any assumptions made in the output.

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