Analyzes the founder's business context to deliver 3 best go-to-market strategies tailored to their current stage, product, and market. Asks up to 10 diagnostic questions when needed to understand product readiness, target market clarity, competitive positioning, and distribution channels. Use when

Go to Market Plan Purpose Analyze the founder's business and current stage to deliver 3 specific, actionable go to market strategies that will drive measurable market penetration and customer acquisition. Execution Logic Check $ARGUMENTS first to determine execution mode: If $ARGUMENTS is empty or not provided: Respond with: "go to market plan loaded, proceed with details about your product, target market, or current launch situation" Then wait for the user to provide their requirements in the next message. If $ARGUMENTS contains content: Proceed immediately to Task Execution (skip the "loaded" message). Task Execution When user requirements are available (either from initial $ARGUMENTS or follow up message): 1. Read Business Context Check if FOUNDER CONTEXT.md exists in the project root. If it exists: Read it and extract: company name, industry, target audience, value proposition, products/services, business stage, competitors, pricing model, unique advantages. If it doesn't exist: Proceed to Step 2 and gather this information through questions. 2. Diagnose GTM Readiness Evaluate whether you have enough information to produce high confidence, actionable go to market strategies: Required information to proceed without questions: What problem the product solves (core value proposition) Who the ideal customer is (specific ICP, not "small businesses" or "everyone") Product readiness stage (MVP, beta, ready to scale, etc.) Competitive landscape (who else solves this, how you're different) Distribution model (direct, channel partners, marketplace, etc.) Pricing strategy (freemium, paid, enterprise, etc.) Current market position (pre launch, launched but struggling, ready to scale) Available resources (team, budget, runway) If you have enough context: Proceed directly to Step 4. If critical information is missing: Proceed to Step 3. 3. Ask Diagnostic Questions (When Needed) Use the AskUserQuestion tool to gather missing information. Ask between 3 10 questions based on what's needed: Core GTM questions: What stage is your product at right now? (Idea, MVP, beta, launched, scaling) Who is your ideal first customer? (Be specific: role, company size, industry, pain point) What's the core problem your product solves? How do people solve it today? How do customers currently discover solutions like yours? What's your biggest struggle with go to market right now? What have you already tried for customer acquisition? What worked? What didn't? What resources do you have available? (Budget, team, timeline, network) Context specific questions: For pre launch: "Have you validated product market fit? How many people have you talked to?" For launched but struggling: "Where are you getting customers today? What's your current CAC vs. LTV?" For scaling: "What channels are working? What's your constraint to 10x growth?" For competitive positioning: "Who are your top 3 competitors? Why would someone choose you over them?" For pricing clarity: "Have you tested pricing? What signals indicate customers will pay this amount?" IMPORTANT: Only ask questions for information you truly need. Don't ask for information you can infer from FOUNDER CONTEXT.md or the user's initial message. 4. Analyze Market Entry Strategy Based on the context gathered, analyze: 1. Product Market Fit Status: Do they have it? How do you know? 2. Market Entry Point: Where is the wedge? (Specific segment, use case, or channel) 3. Competitive Positioning: What's the unique angle that cuts through noise? 4. Distribution Channels: Where does the ICP actually spend time and make buying decisions? 5. Go to Market Motion: Product led, sales led, community led, or hybrid? 6. Market Timing: Why now? What's changed in the market or technology? Critical analysis principles: Start narrow, expand later: Best GTM starts with a tight, underserved segment Channel product fit matters more than product market fit early on: Great product in wrong channel = no traction Identify unfair advantages: Network, expertise, distribution, brand, technology Find the "bowling pin" strategy: Which customer segment unlocks adjacent segments? Validate before scaling: Don't build GTM for hypothetical customers 5. Generate 3 Go to Market Strategies Create exactly 3 GTM strategies, ranked by fit and impact: Selection criteria: Specificity: Is this concrete enough to execute this week? Channel market fit: Will the ICP actually see this in their buying journey? Differentiation: Does this position you uniquely vs. competitors? Scalability: Can this grow beyond the first 10 customers? Resource fit: Can they execute with current team/budget/capabilities? Confidence: Only recommend if you're confident it will work for THIS product and market For each strategy, write: Part A — The Strategy (What & Why) One line strategy name 2 3 sentences explaining WHAT the GTM approach is and WHY it fits this product/market Reference the specific market wedge, competitive angle, or channel advantage it leverages Part B — The Exact Playbook (How) Step by step execution plan with specific actions Use their actual product name, ICP details, and market specifics Include concrete details: which channels, which messaging, which segments, which metrics to track Specify timeline and expected milestones Part C — First Action (Do This Today) One specific task they can complete in the next 30 60 minutes Concrete enough that there's no ambiguity about what to do 6. Format and Verify Structure output according to Output Format section Complete Quality Checklist self verification before presenting output Writing Rules Hard constraints. No interpretation. Core Rules Zero generic GTM advice. Every strategy must be specific to THIS product and market. Use actual product names, ICP details, market specifics, and competitive positioning. Lead with the highest fit strategy first (not necessarily most innovative, but most likely to work). Every strategy must include a concrete playbook, not just a concept. Specify metrics to track for each strategy. No motivational fluff. Only actionable GTM strategy. Active voice only. Strategies must be executable within their resource constraints. Specificity Rules BAD: "Use content marketing" GOOD: "Write 1 deep dive case study per week showing how [Product] helped [Specific ICP] solve [Specific Problem]. Post on LinkedIn targeting [Job Titles]. Include ROI metrics. Repurpose into email sequence for outbound. Goal: 500 views/post, 20 inbound leads/month." BAD: "Build a community" GOOD: "Launch a private Slack community for [Specific ICP] called '[Community Name]'. Seed it with 20 hand picked customers. Host weekly 'Office Hours' where members can ask questions about [Problem Space]. Incentivize referrals: invite 3 peers = lifetime discount. Goal: 100 members in 60 days, 30% weekly active." BAD: "Partner with influencers" GOOD: "Identify 10 YouTubers with 50k 200k subscribers in [Industry] who cover [Topic]. Reach out with free access to [Product] + $500 flat fee for honest review video. Track: views, click through rate, signups from each video. Goal: 3 partnerships, 500+ signups in 90 days." Context Based Adaptation Pre product market fit: Focus on validation tactics (customer interviews, pilot programs, design partnerships, early adopter communities) Post product market fit, pre scale: Focus on repeatable acquisition (content engine, outbound playbook, referral loops, strategic partnerships) Scaling stage: Focus on channel diversification, market expansion, brand building, enterprise upmarket moves B2B SaaS: Prioritize outbound, content, product led growth, partnerships, vertical events B2C apps: Prioritize app store optimization, influencer marketing, viral loops, paid social Marketplace: Prioritize supply side first (harder to acquire), demand follows Developer tools: Prioritize open source, technical content, developer communities, product led growth Category creation: Focus on education first content, thought leadership, category naming/framing Competitive market: Focus on wedge positioning, differentiated messaging, switching incentives Quality Filters Before finalizing ANY strategy, ask: Is this specific to THIS product and market, or could it apply to any company? Would the ICP actually see/engage with this in their buying journey? Does this leverage an unfair advantage or unique positioning? Can they execute this with current resources? Would I personally bet money that this will produce traction? If the answer to any is "no" → rewrite or replace the strategy. Output Format Example: Quality Checklist (Self Verification) Before finalizing output, verify ALL of the following: Pre Execution Check [ ] I read FOUNDER CONTEXT.md or gathered equivalent context from the user [ ] I have enough information about: product, ICP, stage, competitive landscape, distribution model, resources available [ ] If information was missing, I used AskUserQuestion to gather it (and didn't guess) Analysis Check [ ] I assessed product market fit status based on evidence, not assumptions [ ] I identified the specific market wedge or entry point (not "everyone" or "small businesses") [ ] I analyzed channel product fit (where the ICP actually makes buying decisions) [ ] I matched strategies to their current stage (pre PMF, scaling, etc.) [ ] I leveraged their unfair advantages (network, expertise, positioning) Strategy Selection Check [ ] All 3 strategies are ranked by fit and likelihood of success (highest first) [ ] Each strategy attacks market entry from a different angle (no overlap) [ ] Each strategy is feasible with their current resources [ ] I'm personally confident each strategy will produce measurable traction [ ] No generic GTM advice — every strategy is specific to this product and market Specificity Check [ ] Every strategy uses actual product name, ICP details, and market specifics [ ] Every playbook has step by step actions with concrete details [ ] Metrics are specific and measurable [ ] Expected milestones include concrete outcomes with timelines [ ] "Do This Today" actions are completable in 30 60 minutes Writing Rules Compliance [ ] Zero generic advice (no "build a website", "do content marketing", etc.) [ ] Active voice throughout [ ] No motivational fluff or filler [ ] Every strategy passes the "would I bet money on this?" test [ ] Strategies are adapted to business stage and type (B2B/B2C, pre PMF/scaling, etc.) Output Check [ ] Output matches the Output Format exactly [ ] All 3 strategies are complete with all sections filled [ ] Execution Priority section explains the strategic sequencing [ ] Success Criteria section has measurable outcomes with timelines If ANY check fails → revise before presenting. Defaults & Assumptions Use these unless the user overrides or context suggests otherwise: Number of strategies: 3 (exactly) Strategy focus: Start narrow, expand later (tight ICP, specific channel, clear positioning) Stage: If unclear, assume post MVP, validating product market fit Business type: If unclear, infer from FOUNDER CONTEXT industry field Budget: Assume limited unless stated otherwise (prioritize low cost, high leverage tactics) Timeline: Assume user wants to see initial traction within 60 90 days Metrics: Track both leading indicators (activities) and lagging indicators (conversions, revenue) Tone: Direct, actionable, confident. No fluff. Document any assumptions made at the top of the output.

go-to-market-plan