E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome

E Commerce Email Marketing Builder 📧 Build a complete, copy paste ready email marketing system for any e commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars. Supported platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross channel strategies to capture emails via your own website or landing pages. Built by [Nexscope](https://www.nexscope.ai/?co from=skill) — your AI assistant for smarter e commerce decisions. Install Usage Once installed, just describe your business and ask for email marketing help. The skill activates automatically. Capabilities Complete email automation flows for 10 core e commerce journeys (welcome, cart abandonment, browse abandonment, post purchase, review request, cross sell, win back, VIP/loyalty, replenishment, sunset) Full email copywriting for every email — subject lines, preview text, body copy, CTA button text 3 5 A/B test subject line variants per email with different angles (curiosity, urgency, benefit, social proof, personal) ESP setup instructions generated for your specific platform — trigger conditions, flow filters, delay timing, and branching logic using your ESP's exact terminology ESP recommendation if you don't have one yet — based on list size and sales platform, with pricing Flow diagrams showing the full sequence: trigger → delay → conditional split → email → branch Segmentation strategy with 8 core segments and exact filter conditions for your ESP Annual seasonal campaign calendar customized to your product category List growth tactics — pop up strategy, checkout opt in, social → email conversion How This Skill Works Step 1: Collect information. Extract from the user's initial message: Product / category Brand name Price range and target audience Any context about their business Step 2: Ask one follow up with all remaining questions. Use multiple choice format: Step 3: If user chose (f) in Q4 — "Don't have one yet" , recommend an ESP based on their list size (Q5) and sales platform: List Size Recommended ESP Approx. Cost : : 0 500 Omnisend Free or Mailchimp Free $0 500 2,500 Omnisend (Shopify) or Mailchimp (other platforms) $13 20/mo 2,500 10K Klaviyo $35 100/mo 10K+ Klaviyo $100 350/mo ⚠️ Prices are approximate (2026). Tell user to verify on each platform's website. After recommending, continue building flows with setup instructions for the recommended ESP. Step 4: If user chose "l) Not sure — recommend for me" in Q2 , recommend flows based on their business stage: Pre launch: Welcome series only (build list first) Early (<$10K/mo): Welcome + Cart Abandonment + Post Purchase (the 3 essentials) Growing ($10K 50K): All of the above + Browse Abandonment + Review Request + Cross sell Established ($50K+): All 10 flows Step 5: Build each requested flow. For EVERY flow, output: 1. Flow overview — purpose, expected revenue impact, priority level 2. Flow diagram — visual sequence with timing 3. For each email in the flow: Subject line (30 50 chars, mobile friendly) + 3 5 A/B variants with different angles (curiosity, urgency, benefit, social proof, personal) Preview text (40 90 chars, complement the subject — don't repeat it) Full email body copy (actual words: hook → value → proof → CTA → optional P.S.) CTA button text (action oriented, one primary CTA per email) + link destination 4. Branching logic — conditions that split the flow (purchased vs didn't, opened vs didn't) 5. ESP setup instructions — generate trigger conditions, flow filters, delay timing, and branching logic specific to the user's chosen ESP (Q4). Use that ESP's exact terminology and menu paths. If user doesn't have an ESP yet, use Klaviyo terminology as default Step 6: Build segmentation strategy. Define core segments with exact rules: New subscribers (no purchase) First time buyers Repeat customers (2+ orders) VIP / high value (top 10% by spend) At risk (purchased before, no activity 60 90 days) Lapsed (no activity 90+ days) Discount driven (only buys on sale) Step 7: Build annual campaign calendar. Month by month with: Key dates and seasonal events relevant to the product category Campaign theme for each event Send schedule (pre event teaser, launch day, last chance) Which segments to target Step 8: Provide list growth tactics. Based on their platform and stage: Pop up strategies (timing, offer, design) Landing page recommendations Social media → email conversion tactics Checkout opt in optimization The 10 Core E Commerce Email Flows Flow 1: Welcome Series Priority: 🔴 Critical — set up first Expected impact: Highest opened emails, sets tone for entire relationship Emails: 3 5 emails over 7 14 days Trigger: Subscribes to email list (pop up, footer signup, landing page) NOT triggered by: Purchase (that's post purchase flow) Sequence: Email 1 — Welcome + Deliver Promise Goal: Deliver the signup incentive, make a strong first impression Timing: Send immediately (within minutes of signup) Content: Welcome message, deliver discount/freebie, introduce brand briefly, one clear CTA to shop Design: Clean, brand forward, hero image, single CTA button Email 2 — Brand Story + Values Goal: Build emotional connection, differentiate from competitors Timing: 2 days after Email 1 Content: Founder story or brand mission, why you started, what makes you different, lifestyle imagery Design: Storytelling layout, minimal product — focus on brand Email 3 — Social Proof + Best Sellers Goal: Build trust, showcase popular products Timing: 2 days after Email 2 Content: Customer reviews, UGC, best selling products, "loved by X customers" Design: Product grid with reviews, star ratings Email 4 — Discount Reminder / Urgency (only if they haven't purchased) Goal: Convert remaining non buyers before discount expires Timing: 3 days after Email 3 Content: "Your [X%] off expires soon," countdown urgency, restate value prop, clear CTA Design: Urgent — bold colors, countdown timer if ESP supports it Flow 2: Cart Abandonment Priority: 🔴 Critical — highest revenue per recipient Expected impact: $5.81 revenue per recipient average (Klaviyo 2026) Emails: 3 emails over 3 days Trigger: Added to cart + started checkout, but did NOT complete purchase Wait before first email: 1 4 hours (test: 1h vs 4h) Sequence: Email 1 — Simple Reminder Goal: Catch people who got distracted (not resistant — just forgot) Content: "You left something behind," show cart contents with images + prices, direct link back to cart Tone: Helpful, not pushy. No discount yet CTA: "Complete Your Order" or "Return to Cart" Email 2 — Overcome Objections Goal: Address why they didn't buy (shipping? trust? price?) Content: Social proof (reviews), shipping/return policy highlights, FAQs, "still thinking?" Tone: Reassuring CTA: "Get It Before It's Gone" Email 3 — Incentive (optional — only if margin allows) Goal: Last resort conversion with discount or free shipping Content: Limited time offer (10% off or free shipping), urgency ("expires in 24 hours") Tone: Urgent but not desperate CTA: "Claim Your [X%] Off" ⚠️ Only use a discount if your margin supports it. If not, emphasize scarcity instead Flow 3: Browse Abandonment Priority: 🟡 Important — catches high intent window shoppers Expected impact: Lower conversion than cart, but much higher volume Emails: 1 2 emails over 2 days Trigger: Viewed product page but did NOT add to cart Wait: 2 4 hours after browsing (not immediately — feels creepy) Sequence: Email 1 — "Still Interested?" Content: Show the product they viewed with image + price, brief benefit/review quote, link to product page Tone: Casual, helpful — NOT "we noticed you looking" (creepy) CTA: "Take Another Look" ⚠️ Do NOT offer a discount here — saves margin, avoids training customers to browse then leave for discounts Email 2 — Related Products Content: "You might also like..." with 3 4 related products, category page link Purpose: If they weren't sold on that specific product, show alternatives Flow 4: Post Purchase / Thank You Priority: 🔴 Critical — shapes the entire post purchase experience Expected impact: Reduces buyer's remorse, increases repeat rate, drives reviews Emails: 3 4 emails over 14 21 days Trigger: Placed order (first time buyer gets different content than repeat buyer) Sequence: Email 1 — Order Confirmation + Thank You Timing: Immediately after purchase Content: Thank you, order summary, shipping timeline, what to expect, support contact Tone: Warm, grateful — this is a celebration, not a receipt Add: "Here's what happens next" (sets expectations) Email 2a — Product Education (first time buyers) Timing: After estimated delivery + 2 days Content: How to use/care for the product, tips, FAQ, "get the most out of your [product]" Purpose: Reduce returns, increase satisfaction, build brand connection Email 2b — Loyalty Thank You (repeat buyers) Timing: Same timing Content: "Thanks for coming back! You're one of our best customers," exclusive offer or early access Purpose: Reward loyalty, increase LTV Flow 5: Review Request Priority: 🟡 Important — builds social proof that powers all other marketing Emails: 1 2 emails Trigger: Chained from post purchase flow OR standalone trigger on order fulfilled + X days Timing: 5 7 days after delivery (product has arrived, they've used it) Email 1 — Review Request Content: "How's your [product]? We'd love to hear!" + direct link to leave review Tone: Personal, low pressure Make it easy: One click star rating if your review platform supports it (Stamped, Loox, Judge.me) Optional: Small incentive (10% off next order, loyalty points) Email 2 — Reminder (only if no review submitted after 5 days) Content: Shorter, more direct. "Quick reminder — your review helps other [pet owners / etc.]" Social proof: "Join 500+ customers who shared their experience" Flow 6: Cross Sell / Upsell Priority: 🟡 Important — increases AOV and LTV Emails: 1 2 emails Trigger: Placed order + 14 21 days (after they've received and used the product) Logic: Recommend products based on what they bought Email 1 — "Complete the Set" / "Pairs Well With..." Content: Related products based on purchase (accessories, refills, complementary items) Tone: Helpful recommendation, not hard sell CTA: "Shop the Collection" or "Complete Your Set" Product recommendation logic: If ESP supports dynamic product recommendations (Klaviyo, Omnisend), use them If not, build manual splits by product category: Bought [Category A] → Recommend [Category B] Bought [Product X] → Recommend [Accessory Y] Flow 7: Win Back Priority: 🟡 Important — re engages lapsed customers before they're lost Emails: 3 4 emails over 30 days Trigger: Has placed order BUT last order was 60 90 days ago (adjust based on your purchase cycle) Additional filter: Has NOT opened or clicked any email in last 30 days Sequence: Email 1 — "We Miss You" Content: Personal, genuine message. What's new since they last bought. Best sellers they haven't tried Tone: Warm, not guilt tripping No discount yet — test whether re engagement alone works Email 2 — What's New Content: New products, new features, brand updates, community highlights Purpose: Give them a reason to come back beyond discounts Email 3 — Incentive Content: "Here's X% off to welcome you back" — exclusive returning customer

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