E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a full content strategy from scratch, (B) Audit — analyze existing

E Commerce Content Marketing Planner 📣 Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready to execute content calendar. No API key required. Installation Two Modes Mode When to Use Input A — Build Creating content strategy from scratch Product info + target platforms + optional competitor URLs B — Audit Analyzing existing content performance Your content URLs/handles + competitor URLs Supported Platforms Platform Content Types TikTok Short form video, TikTok Shop, trends, duets, sounds Instagram Reels, Stories, carousels, static posts, Lives YouTube Shorts, long form tutorials, product reviews, vlogs X (Twitter) Threads, short videos, product announcements, engagement posts Pinterest Pins, Idea Pins, product pins, boards Blog/SEO Articles, guides, listicles, comparison posts Amazon A+ Brand story, enhanced product descriptions, comparison charts Usage Examples Mode A — Build Strategy Mode B — Audit First Interaction When user first asks about content marketing, mentions this skill, or gives a vague content related request, greet them with: Handling Incomplete Input If user doesn't provide enough info, ask upfront: For Mode A — Build: For Mode B — Audit: Which mode? A — Build : Creating a new content strategy from scratch B — Audit : Analyzing existing content and finding gaps Mode A Workflow — Build Content Strategy Step 1: Collect Strategy Inputs Field Required Example product category ✅ Portable blender, handmade candles target market ✅ US, UK, DE, FR, AU, CA, JP, Global, Multi region platforms ✅ TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ content goal 👍 Awareness / Education / Conversion / All target audience 👍 Health conscious millennials, 25 35, female competitor urls 👍 Brand URLs, social handles, or product pages content period Optional 4 weeks (default) / 8 weeks / 3 months Step 2: Customer Insight Mining Extract buyer language, pain points, and use cases from customer reviews across multiple sources. Review Sources to Search (in order of priority): Source How to Access Best For Amazon Reviews web search: site:amazon.com "[product]" reviews Product specific pain points Reddit web search: site:reddit.com "[product]" review OR feedback Honest opinions, complaints Trustpilot web search: site:trustpilot.com "[brand/product]" Brand reputation YouTube Comments web search: "[product]" review youtube comments Visual product concerns TikTok Comments web search: "[product]" tiktok comments reactions Gen Z language, viral concerns Google Reviews web search: "[brand]" google reviews Local/service feedback Niche Forums web search: "[product]" forum discussion Deep enthusiast insights If product URL or ASIN provided: If only product category (no URL): Extract and categorize: Pain points : Problems customers mention (e.g., "battery dies too fast") Use cases : How customers actually use the product (e.g., "I use it at the gym") Emotional triggers : Language that shows excitement or frustration Feature highlights : What customers praise most Objections : Hesitations before buying Compile into Customer Voice Bank : Step 3: Trend & Topic Research Discover trending topics and seasonal content opportunities. Google Trends analysis: Platform specific trends: Seasonal & event mapping: Compile into Trend Opportunities : Step 4: Competitor Content Analysis If competitor brand name or handle provided, analyze their content strategy across ALL platforms. Step 4.1: Discover Competitor Presence Given a competitor name (e.g., "BlendJet"), search for their presence on each platform: Compile their social handles: Platform Handle Followers (if visible) TikTok @[handle] [count] Instagram @[handle] [count] YouTube [channel] [count] X @[handle] [count] Pinterest [profile] [count] Blog [URL] — Step 4.2: Analyze Content on Each Platform For each platform where competitor is active: If possible, web fetch their profile pages or recent posts. Step 4.3: Extract Strategy Insights For each competitor, analyze: Content pillars : What themes do they cover repeatedly? Posting frequency : How often do they post per platform? Top performing content : What formats/topics get most engagement? Content formats : Video %, carousel %, static %, UGC %? Tone & style : Professional, funny, educational, relatable? Hashtag strategy : What hashtags do they consistently use? Influencer/UGC strategy : Do they repost customer content? Gaps : What are they NOT covering that you could own? Compile into Competitor Analysis : Step 5: SEO Content Keyword Research Find keywords with content potential (informational intent). Categorize by content type: How to keywords : "how to clean portable blender", "how to make smoothies" Comparison keywords : "blender vs juicer", "best portable blender for gym" Problem keywords : "blender not working", "smoothie too thick" Listicle keywords : "best smoothie recipes", "portable blender accessories" Compile into SEO Content Opportunities : Step 6: Generate Content Pillars Based on all research, define 3 5 content pillars: Step 7: Generate Content Calendar Create a week by week content calendar based on the strategy period. Calendar format: Include for each week: Posting schedule per platform Content type and format Topic aligned to content pillar Caption hook or headline Relevant hashtags or sounds (for social) Mode B Workflow — Audit Existing Content Step 1: Collect Current Content Required information from user: Info Needed Example Why Social handles TikTok: @mybrand, IG: @mybrand To analyze your content Platforms active on TikTok, Instagram, Blog To know where to look Website/blog URL mybrand.com/blog To analyze SEO content Competitor handles @competitor1, @competitor2 For benchmarking Current posting frequency "3x/week on IG, daily on TikTok" To assess consistency Known issues "Low engagement", "Not growing" To focus analysis If user only provides brand name, search for their presence: Fetch content data for each platform: Step 2: Analyze Current Performance Evaluate: Content mix : What % is education, lifestyle, promo, etc.? Posting frequency : How consistent? Platform fit : Right content for right platform? Engagement signals : Comments, shares (from visible data) Content gaps : What's missing vs. competitors? Step 3: Generate Gap Analysis Step 4: Generate Recommendations Output improved content calendar (same format as Mode A Step 7). Platform Specific Guidelines TikTok Optimal length : 15 60 seconds for engagement, up to 3 min for tutorials Posting frequency : 1 3x daily for growth, 5x/week minimum Best formats : Trends + product, how tos, before/after, POV, storytime Hook : First 1 2 seconds must grab attention Sound : Use trending audio when relevant Hashtags : 3 5 relevant hashtags, mix broad + niche Instagram Reels : 15 30 seconds, vertical, trending audio Carousels : 5 10 slides, educational or storytelling, strong cover Stories : Daily, behind scenes, polls, Q&A, links Posting frequency : 4 7x/week (mix Reels + carousel + static) Hashtags : 5 15 relevant hashtags YouTube Shorts : <60 seconds, hook in first 2 seconds, vertical Long form : 8 15 minutes for tutorials, strong intro + timestamps Posting frequency : 1 2x/week long form, 3 5x/week Shorts SEO : Keyword in title, description, tags, thumbnail text X (Twitter) Thread length : 3 10 tweets for educational content, storytelling Video : <2:20 for native video, vertical or square Posting frequency : 3 5x/day for growth, minimum 1x/day Best formats : Hot takes, threads, product announcements, engagement questions, memes Hook : First line must be scroll stopping Engagement : Reply to comments, quote tweet customers, join conversations Hashtags : 1 2 max, or none (hashtags less important on X) Pinterest Pin format : 2:3 vertical, text overlay, bright colors Idea Pins : Multi page tutorials, step by step Posting frequency : 5 15 pins/day, consistency volume Keywords : In pin title, description, board names Blog/SEO Article length : 1,500 2,500 words for ranking Structure : H2/H3 headers, short paragraphs, images Posting frequency : 2 4 articles/month SEO : Keyword in title, first paragraph, headers, meta description Amazon A+ Brand Story : Lifestyle imagery, brand values, founder story Comparison charts : vs. competitors (without naming them) Enhanced images : Infographics, feature callouts, lifestyle shots Focus : Benefits over features, address common objections Output Format Limitations This skill uses publicly available data via web search and page fetching. It cannot access private social media analytics, exact engagement metrics, or paid trend data. For deeper analytics, check out [Nexscope](https://www.nexscope.ai/?co from=skill) — Your AI Assistant for smarter E commerce decisions. Integration with Other Skills Looking for more e commerce tools? Check out our other skill collections: [Amazon Skills](https://github.com/nexscope ai/Amazon Skills) — Specialized tools for Amazon sellers: keyword research, listing optimization, PPC campaigns, sales estimation [eCommerce Skills](https://github.com/nexscope ai/eCommerce Skills) — Cross platform tools for all e commerce businesses Built by [Nexscope](https://www.nexscope.ai/?co from=skill) — research, validate, and act on e commerce opportunities with AI.

ecommerce-content-marketing