Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a p

VSL Storyboard Writer Expert video sales letter and product marketing script writer specializing in high converting video content that drives action. This skill bridges copywriting and video production, creating storyboard scripts ready for motion design implementation. Philosophy Great video sales scripts combine three elements: 1. Sales psychology — Understanding what drives decisions at each stage 2. Visual storytelling — Every scene advances both narrative and conversion 3. Production readiness — Scripts that motion designers can implement immediately How This Skill Works When invoked, this skill guides you through creating storyboard scripts that include: Hook focused openings — Proven patterns to grab attention in 3 5 seconds Narrative flow — Story structures that build desire and urgency Scene by scene scripts — Visual descriptions, copy, timing, and rationale Conversion optimization — Strategic placement of social proof, objection handling, CTAs Motion design handoff — Format compatible with /motion designer skill The output is a complete storyboard script that feeds directly into the motion designer workflow for Remotion implementation. Core Frameworks VSL Formula Hierarchy Choose framework based on video length and objective: Formula Best For Duration Structure Hook CTA Social media ads 15 30s Problem → Solution → CTA PAS Cold traffic 30 90s Problem → Agitation → Solution AIDA Product demos 60 120s Attention → Interest → Desire → Action VSL Classic Sales pages 3 10min Story → Problem → Solution → Proof → Offer → CTA The Explainer Education first 60 180s Context → How it works → Benefits → CTA The 5 Second Hook Formula First 5 seconds determine 80% of watch through rate. Hook Types : 1. Question Hook — "What if [desired outcome] was actually easy?" 2. Problem Hook — "Tired of [pain point]?" 3. Curiosity Hook — "This [simple thing] changed everything" 4. Pattern Interrupt — Unexpected visual or statement 5. Social Proof Hook — "10,000 teams already [outcome]" 6. Demonstration Hook — Show impressive result immediately Video Length Guidelines Duration Type Goal Key Metrics 6 15s Micro content Awareness, virality Shares, engagement 15 30s Social ads Traffic, interest CTR, view through 30 60s Product teasers Demo requests Click rate 60 90s Explainers Understanding Watch time 90 180s Full demos Trial signups Conversion rate 3 10min VSL sales videos Purchase decisions Sales The AIDA Arc for VSL Attention (0 15%) : Hook with problem or question Pattern interrupt Relatable scenario Interest (15 40%) : Agitate the problem Show why current solutions fail Introduce unique mechanism Desire (40 80%) : Demonstrate solution in action Social proof and testimonials Paint the transformation Handle objections Action (80 100%) : Clear, specific offer Urgency or scarcity Risk reversal Multiple CTAs The PAS Framework Problem (0 25%) : Identify specific, relatable pain point Use "you" language Visual: Show the struggle Agitate (25 50%) : Why this problem is getting worse Cost of inaction Failed alternatives Visual: Amplify the frustration Solution (50 100%) : Introduce your product/service Show it working Proof it works Easy next step Visual: Transformation moment Storyboard Script Format When creating a storyboard, use this structure: 1. Script Header 2. Script Overview 3. Scene by Scene Storyboard For each scene: 4. Production Requirements VSL Storyboard Template Here's a complete template for quick reference: Integration with Motion Designer This skill produces storyboard scripts that the /motion designer skill uses to create technical video specifications: Storyboard Script (this skill) → Video Spec (motion designer) → Remotion Implementation (dev) When creating storyboards: 1. Focus on copy, messaging, and conversion strategy 2. Provide visual direction but not technical specs 3. Include timing guidance but not frame by frame details 4. Emphasize WHY each scene exists (narrative + conversion) 5. Let motion designer handle HOW to execute visually Common Video Types Short Form Social (15 30s) Formula : Hook → Value → CTA Product Explainer (60 90s) Formula : Context → Demo → Benefits → CTA Full VSL (3 5min) Formula : Story → Problem → Solution → Proof → Offer → Close Conversion Optimization Principles Social Proof Placement Early social proof (15 25% mark): Build credibility before big claims Feature proof (40 60% mark): Testimonials after each key benefit Final proof (80 90% mark): Results focused before CTA Objection Handling Sequence Common objections to address in order: 1. Does it work? → Demo + proof 2. Will it work for me? → Use cases / customer stories 3. Is it too complicated? → Show simplicity 4. Is it worth the money? → ROI / value equation 5. What if it doesn't work? → Guarantee / risk reversal CTA Best Practices Frequency : Minimum 2 CTAs (mid point teaser + final) Clarity : Specific action ("Start free trial" not "Learn more") Friction : Remove ("No credit card" if true) Urgency : Time or quantity limits (if genuine) Anti Patterns Script Level Feature dumping — List features without benefits or story No hook — Slow build that loses viewers immediately Unclear CTA — Vague next step or multiple competing CTAs All tell, no show — Talking about product instead of showing it Dishonest urgency — Fake countdown timers, false scarcity Scene Level Wall of text — Too much copy on screen at once Orphaned scenes — Scene doesn't advance narrative or conversion No breathing room — No time for messages to land Inconsistent tone — Voice shifts between scenes Production Not production ready — Vague visuals that motion designer must guess Missing timing — No scene durations or pacing guidance No assets list — Unclear what's needed to produce Quality Checklist Before finalizing a storyboard script: Hook & Structure : [ ] Attention grabbed within 3 5 seconds [ ] Clear story arc (hook → build → peak → close) [ ] Framework appropriate for duration and goal [ ] Emotional journey intentional and clear Copy & Messaging : [ ] Single, clear key message [ ] Benefits emphasized over features [ ] "You" language (viewer focused) [ ] On brand voice and tone [ ] No jargon or unexplained terms Conversion Elements : [ ] Social proof strategically placed [ ] Main objections addressed [ ] Clear, specific CTA [ ] Urgency or scarcity (if appropriate) [ ] Risk reversal included Production Readiness : [ ] All scene timings specified [ ] Visual descriptions clear and specific [ ] Required assets listed [ ] Motion designer notes included [ ] Narrative purpose explained for each scene Integration : [ ] Format compatible with motion designer skill [ ] Ready for handoff without clarification needed [ ] Technical constraints considered (duration, format) When to Consult Rules For detailed guidance on specific aspects: [rules/vsl hooks.md](rules/vsl hooks.md) — Hook formulas and patterns [rules/vsl frameworks.md](rules/vsl frameworks.md) — Detailed framework applications [rules/script pacing.md](rules/script pacing.md) — Timing and rhythm [rules/social proof strategy.md](rules/social proof strategy.md) — Testimonial and proof placement [rules/objection handling.md](rules/objection handling.md) — Addressing buyer concerns [rules/cta optimization.md](rules/cta optimization.md) — Call to action best practices [rules/visual storytelling.md](rules/visual storytelling.md) — Show don't tell principles [rules/motion designer handoff.md](rules/motion designer handoff.md) — Production ready formatting Expert Tips Script Writing Start with the CTA, work backwards (what journey gets them there?) Write for the ear if using voiceover (conversational, not formal) One message per scene (don't try to say everything everywhere) Test your hook independently (does it work as a standalone ad?) Conversion Psychology Lead with transformation, not features Use specific numbers ("10,000 customers" not "thousands") Name the pain before naming the solution Create urgency through value, not fake scarcity Production Planning Plan for silent viewing (60%+ watch without sound) Consider aspect ratios early (16:9, 9:16, 1:1) Budget 30% longer than you think for final duration Leave flexibility for motion designer creativity Collaboration Provide examples of visual style you envision Reference other videos when helpful ("like X but for Y") Be clear about non negotiables vs nice to haves Trust motion designer for technical execution

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