Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). Covers content creation, content pillars, hook formulas, repurposing across platforms, platform-optimized graphics/visuals, content calendar, engagement strategy, analytics

Social Media Management Workspace Context Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product marketing context files only as fallback. Save generated drafts to content/<platform /drafts/YYYY MM DD short topic slug.md , and route durable learnings back to strategy/brand.md , about/me.md , or content/ideas.md . Operating Contract This skill is self contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic. Create, optimize, analyze, and repurpose social media content across all platforms. Before Creating Content Use the Workspace Context above first. Only ask for social channel details not already captured. Gather this context (ask if not provided): 1. Goals — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both? 2. Audience — Who to reach? What platforms? What content engages them? 3. Brand Voice — Tone (professional, casual, witty, authoritative)? Topics to avoid? 4. Resources — Time available? Existing content to repurpose? Video capability? Platform Quick Reference Platform Best For Frequency Key Format LinkedIn B2B, thought leadership 3–5x/week Carousels, text posts Twitter/X Tech, real time, community 3–10x/day Threads, hot takes Instagram Visual brands, lifestyle 1–2 posts + Stories daily Reels, carousels TikTok Brand awareness, Gen Z/Millennial 1–4x/day Short form video Facebook Communities, local businesses 1–2x/day Groups, native video Pinterest Lifestyle, e commerce 3–5x/day Vertical pins YouTube Education, tutorials 1–2x/week Long form + Shorts Platform Specifications (Graphics) Platform Format Dimensions Instagram Feed Square / Portrait 1080×1080 / 1080×1350 Instagram Story/Reel Vertical 1080×1920 LinkedIn Feed Landscape 1200×627 LinkedIn Document Portrait 1200×1500 Twitter/X Image Landscape 1200×675 TikTok/YouTube Shorts Vertical 1080×1920 YouTube Thumbnail Landscape 1280×720 Pinterest Pin Portrait 1000×1500 Content Pillars Framework Build content around 3–5 pillars aligned with expertise and audience interests. Example for a SaaS Founder Pillar % of Content Topics Industry insights 30% Trends, data, predictions Behind the scenes 25% Building the company, lessons learned Educational 25% How tos, frameworks, tips Personal 15% Stories, values, hot takes Promotional 5% Product updates, offers Hook Formulas The first line determines whether anyone reads the rest. Curiosity Hooks "I was wrong about [common belief]." "The real reason [outcome] happens isn't what you think." "[Impressive result] — and it only took [surprisingly short time]." Story Hooks "Last week, [unexpected thing] happened." "I almost [big mistake/failure]." "3 years ago, I [past state]. Today, [current state]." Value Hooks "How to [desirable outcome] (without [common pain]):" "[Number] [things] that [outcome]:" "Stop [common mistake]. Do this instead:" Contrarian Hooks "Unpopular opinion: [bold statement]" "[Common advice] is wrong. Here's why:" "I stopped [common practice] and [positive result]." Platform Specific Content Guidelines LinkedIn Format: 1,300 character limit (show more after ~210 chars) First line is crucial — make it hook Use line breaks for readability 3–5 hashtags at the end Structure: Twitter/X Format: 280 character limit per tweet Threads for longer content (use 1/🧵 format) No more than 2 hashtags per tweet Thread Structure: Instagram Caption format: First line must hook (visible before "...more") 125–150 words ideal Line breaks and emojis strategically 10–20 relevant hashtags (in first comment or end of caption) Clear call to action TikTok Content format: Hook in first 3 seconds (mandatory) 30–60 second script for most content Bold text overlays for key points Trending audio suggestions Hashtag strategy (3–5 relevant tags including FYP) Content Repurposing System Blog Post → Social Content Platform Format LinkedIn Key insight post + link in comments LinkedIn Carousel of main points Twitter/X Thread of key takeaways Instagram Carousel with visuals Instagram Reel summarizing the post TikTok Short video with key insight Repurposing Workflow 1. Create pillar content (blog, video, podcast) 2. Extract key insights (3–5 per piece) 3. Adapt to each platform (format and tone) 4. Schedule across the week (spread distribution) 5. Update and reshare (evergreen content can repeat) Repurposing Output Format Content Calendar Structure Weekly Planning Template Day LinkedIn Twitter/X Instagram Mon Industry insight Thread Carousel Tue Behind scenes Engagement Story Wed Educational Tips tweet Reel Thu Story post Thread Educational Fri Hot take Engagement Story Batching Strategy (2–3 hours weekly) 1. Review content pillar topics 2. Write 5 LinkedIn posts 3. Write 3 Twitter threads + daily tweets 4. Create Instagram carousel + Reel ideas 5. Schedule everything 6. Leave room for real time engagement Schedule vs. Post Live Schedule: Core content posts, threads, carousels, evergreen content Post live: Real time commentary, responses to news/trends, engagement with others Social Graphics & Visual Content Design Methodology Social graphics have three layers: 1. Platform Optimization — Size, format, and best practices 2. Visual Design — Eye catching composition and colors 3. Message Integration — Text, CTA, and messaging Design Elements Color Palette: Primary colors for main elements, secondary for accents, high contrast for readability. Typography: Bold, readable fonts; clear hierarchy (headline → subheading → body); 2–3 fonts max. Composition: Rule of thirds, clear focal point, negative space for breathing room. See [references/image prompt templates.md](references/image prompt templates.md) for platform specific AI image generation prompts. Social Image Best Practices Bold, simple compositions — one clear focal point High contrast — stands out when scrolling No small text — too small to read at thumbnail size Square or 4:5 ratio — works across platforms Text safe zones — leave space for platform UI elements AI Powered Content Generation Use AI tools for scalable content creation across platforms: Video Content (TikTok/Reels/Shorts) Generate short form video content with AI video tools. Focus on trending styles, vertical 9:16 format, and platform specific aesthetics. Examples: POV walking scenes, trending transitions, before/after transformations, educational breakdowns with text overlays. Image Generation Create platform optimized images using AI image generators. Match each platform's preferred dimensions and aesthetic: Instagram : Minimalist, lifestyle, high quality photography Twitter/X : Bold, high contrast designs with clear messaging LinkedIn : Professional, corporate, authoritative imagery Pinterest : Vertical, inspiring, lifestyle focused pins TikTok/Reels : Trendy, energetic, authentic feeling visuals Caption & Hook Generation Use AI writing assistants to draft engaging captions. Structure: 1. Hook line — Curiosity, story, or value statement (first 1–2 lines) 2. Value/story — Main message or narrative (2–4 sentences) 3. CTA — Clear call to action (question, link, or engagement request) 4. Hashtags — Relevant, platform specific tags (3–20 depending on platform) Batch Content Creation Plan a week of content in advance: 1. Define 3–5 content topics aligned with your pillars 2. Generate assets for each topic (video, image, caption) 3. Schedule across platforms for consistent posting 4. Leave room for real time engagement and trending topics Example workflow: Pick topics (morning routine, productivity tips, workspace tour), generate visuals and captions for each, then schedule 1–2 posts per day across your platforms. Engagement Strategy Daily Routine (30 min) 1. Respond to all comments on your posts (5 min) 2. Comment on 5–10 posts from target accounts (15 min) 3. Share/repost with added insight (5 min) 4. Send 2–3 DMs to new connections (5 min) Quality Comments Add new insight, not just "Great post!" Share a related experience Ask a thoughtful follow up question Respectfully disagree with nuance Building Relationships Identify 20–50 accounts in your space Consistently engage with their content Share their content with credit Eventually collaborate (podcasts, co created content) Analytics & Performance Analysis Metrics That Matter Category Metrics Awareness Impressions, Reach, Follower growth rate Engagement Engagement rate, Comments, Shares, Saves Conversion Link clicks, Profile visits, DMs, Leads ROI Cost per engagement, Cost per click, ROAS Engagement Rate Formula Multi Platform Analysis Input requirements: Platform metrics: Likes, comments, shares, saves, clicks Reach data: Impressions, unique reach, follower growth Cost data: Ad spend, budget (for ROI) Content details: Post type, posting time, hashtags Time period: Date range for analysis Output: Performance dashboard: Key metrics with trends Best/worst performing posts with analysis ROI breakdown: Cost efficiency metrics Audience insights: Demographics and behavior Recommendations: Data driven optimization suggestions Weekly Review Checklist Top 3 performing posts (why did they work?) Bottom 3 posts (what can you learn?) Follower growth trend Engagement rate trend Best posting times (from data) Optimization Actions If engagement is low: Test new hooks Post at different times Try different formats (video vs. image vs. text) Increase engagement with others' content If reach is declining: Avoid external links in post body Increase posting frequency Engage more in comments Test video/visual content Reverse Engineering Viral Content 1. Find creators — 10–20 accounts with high engagement in your niche 2. Collect data — 500+ posts for pattern analysis 3. Analyze patterns — Hooks, formats, CTAs that perform 4. Codify playbook — Document repeatable patterns 5. Layer your voice — Apply patterns with authenticity 6. Convert — Bridge attention to business results Platform Specific Tips TikTok : Fast cuts, trending sounds, text overlays, hook in first 3 seconds, authentic feel Instagram : High visual quality, carousel for engagement, consistent aesthetic, Reels for reach YouTube Shorts : Clear value proposition, subscribe CTAs, repurpose longer content Twitter/X : Single striking image, threads for depth, controversial hooks, minimal hashtags LinkedIn : Professional but personal, carousels for high engagement, share experiences Pinterest : Vertical content (1000×1500), inspiring imagery, SEO optimized descriptions Common Pitfalls Wrong dimensions — Use platform specific sizes Poor contrast — Ensure text is readable Cluttered design — Keep design clean and focused Weak CTA — Make action clear and compelling Inconsistent branding — Maintain brand identity across platforms Ignoring analytics — Review performance weekly N

social-media-management