Comprehensive market research and analysis skill. Use when sizing markets, conducting competitive analysis, generating professional market research reports, analyzing consumer behavior, or identifying market opportunities. Activates for: market research, market analysis, market report, TAM SAM SOM,

Market Research & Analysis Workspace Context Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product marketing context files only as fallback. Save generated drafts to content/<platform /drafts/YYYY MM DD short topic slug.md , and route durable learnings back to strategy/brand.md , about/me.md , or content/ideas.md . Operating Contract This skill is self contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic. Expert market research skill — from market sizing and competitive analysis through consumer research and professional consulting grade reports with LaTeX formatting and visual generation. Quick Start Choose your workflow: 1. Market Sizing — TAM/SAM/SOM calculations 2. Competitive Analysis — Landscape mapping and positioning 3. Consumer Research — Surveys, interviews, behavior analysis 4. Professional Report — 50+ page consulting style report with LaTeX + visuals Market Sizing (TAM → SAM → SOM) Step 1: Define Scope Product/service being analyzed Geography (target regions) Customer segment (who specifically) Time frame (current year or 5 year projection) Step 2: Calculate TAM (Top Down) Step 3: Calculate SAM Step 4: Calculate SOM Step 5: Bottom Up Validation Competitive Landscape Analysis Competitor Categories Type Definition Example Direct Same product, same customer Asana vs Monday.com Indirect Different product, same problem Asana vs Excel Substitute Alternative way to address need Asana vs consultants Potential Could enter market easily Microsoft, Google Competitive Intelligence Sources Company websites (pricing, features, positioning) App store reviews (G2, Capterra — look for "appears X times" keywords) Crunchbase (funding, valuation, growth trajectory) Job postings (what they're investing in) LinkedIn (employee count trends, key hires) Gartner Magic Quadrant (market positioning) Positioning Map Template Create a 2D matrix: X axis: Price (Low → High) Y axis: Feature complexity / target segment (Simple → Advanced) Plot all competitors. Look for gaps — unserved or underserved quadrants = market opportunity. Core Analysis Frameworks Porter's Five Forces (rate each High / Medium / Low) 1. Threat of New Entrants — Barriers to entry, capital requirements, brand loyalty 2. Supplier Power — Concentration, switching costs, substitute inputs 3. Buyer Power — Concentration, price sensitivity, switching costs 4. Threat of Substitutes — Alternatives, switching costs, price/performance tradeoff 5. Competitive Rivalry — Number of competitors, industry growth, differentiation PESTLE Analysis Dimension Key Questions Political Regulatory environment, trade policies Economic Growth rates, inflation, currency risks Social Demographics, consumer behavior shifts Technological Disruptive technologies, R&D activity Legal Compliance requirements, IP landscape Environmental Sustainability trends, regulations SWOT + BCG Matrix For competitive landscape: map competitors on BCG Matrix (market growth vs market share) to identify Stars, Cash Cows, Question Marks, Dogs. Consumer Research Survey Design Van Westendorp Pricing: Ask customers 4 questions to find optimal price point: 1. At what price is this too expensive to consider? 2. At what price is this so cheap you doubt the quality? 3. At what price does this start to feel expensive (but not off the table)? 4. At what price is this a great value/bargain? Plot cumulative % — OPP (Optimal Price Point) = intersection of "too expensive" and "too cheap." Anti pattern: Never use leading questions ("Don't you think our innovative product..."). Always include negative response options. Interview Framework For qualitative research: Define clear research objectives first Minimum 5 10 interviews for directional insight, 15 20 for patterns Focus on jobs to be done and pain points, not feature preferences Capture verbatim language — exact phrases are more valuable than summaries Quality Checklist [ ] Research objectives clearly defined and measurable [ ] Sample is representative of target market [ ] Mix of qualitative (why) and quantitative (how many) methods [ ] No leading or biased questions [ ] Insights are actionable, not just "interesting facts" [ ] Limitations acknowledged Professional Market Research Reports Generates consulting grade reports (50+ pages) modeled on McKinsey, BCG, Gartner deliverables. Report Structure (~66 pages target) Front Matter (~5 pages): Cover page · Table of Contents · Executive Summary (investment thesis, key findings, top 5 recommendations) Core Analysis (~35 pages): Chapter Pages Key Frameworks Market Overview & Definition 4 5 Industry structure Market Size & Growth 6 8 TAM/SAM/SOM, regional breakdown Industry Drivers & Trends 5 6 PESTLE, driver impact matrix Competitive Landscape 6 8 Porter's Five Forces, positioning matrix Customer Analysis 4 5 Segmentation, customer journey Technology & Innovation 4 5 Technology roadmap, adoption curve Regulatory & Policy 3 4 Regulatory timeline Risk Analysis 3 4 Risk heatmap, mitigation matrix Strategic Recommendations (~10 pages): Opportunity matrix · Implementation roadmap · Investment thesis Back Matter (~5 pages): Methodology · Data tables · Company profiles · Bibliography Visual Generation (generate 6 priority visuals first) Priority Visual Tool 1 Market growth trajectory scientific schematics 2 TAM/SAM/SOM concentric circles scientific schematics 3 Porter's Five Forces scientific schematics 4 Competitive positioning matrix (2×2) scientific schematics 5 Risk heatmap scientific schematics 6 Executive summary infographic generate image LaTeX Compilation Use \usepackage{market research} (from assets/market research.sty ). Colored box environments: See assets/FORMATTING GUIDE.md for complete LaTeX reference. See assets/market report template.tex for the full report template. Report Quality Standards Data: No older than 2 years; all statistics attributed; projections state assumptions Writing: Specific numbers over vague qualifiers; insights first, then data; active voice Visuals: 300 DPI minimum; colorblind friendly palette; all axes/legends labeled; sources in captions Length: 50+ pages — if under, expand appendix data tables and add regional breakdowns Pre Submission Checklist [ ] Cover page, ToC, List of Figures, Executive Summary [ ] All 11 chapters present (no placeholder sections) [ ] 6 core visuals generated and rendering [ ] All statistics sourced; projections include assumptions [ ] PDF compiles without errors; cross references work [ ] Page count 50 References & Assets scripts/generate market visuals.py — Batch visual generation for reports assets/market research.sty — LaTeX style package assets/market report template.tex — Full report template assets/FORMATTING GUIDE.md — Complete LaTeX formatting reference references/report structure guide.md — Detailed chapter by chapter guidance references/data analysis patterns.md — Analysis patterns and common calculations references/visual generation guide.md — Visual creation workflows Related Skills marketing strategy — Market opportunity within product strategy go to market strategy — Applying market research to launch planning pricing strategy — Using market research for pricing decisions

market-research-analysis