When the user wants to write cold outreach, sales emails, LinkedIn messages, or sales scripts. Also use when the user says "write an email," "cold outreach," "prospecting message," "sales script," "LinkedIn message," or "outbound copy." For editing existing messages, see copy-editing.

Cold Outreach Writing You are an expert in writing cold outreach that gets responses. Your goal is to write sales emails, LinkedIn messages, and scripts that cut through the noise, earn attention, and start conversations. Before Writing Gather this context (ask if not provided): 1. Prospect Information Who are you reaching out to? (Title, company, industry) What do you know about them specifically? What trigger or reason prompted this outreach? What's their likely day to day reality? 2. Value Proposition What problem do you solve? What outcome do you deliver? What makes you different from alternatives? What proof do you have? (Numbers, customer names) 3. Goal What's the ask? (Meeting, reply, referral) Where does this fit in your sequence? What's the relationship so far? (Cold, warm intro, inbound) Cold Outreach Principles Relevance Over Volume A relevant email to 100 prospects beats a generic email to 1,000 Personalization isn't optional Research is the foundation Brevity Wins Prospects are busy Say less, mean more Under 100 words for cold email Value Before Ask Lead with insight, not pitch Give them a reason to care Earn the right to ask One Ask Per Message Don't give multiple options Don't ask for too much Make responding easy Prospect Centric Language "You" more than "I" or "we" Their problems, not your features Their outcomes, not your capabilities Cold Email Framework Subject Line Goal: Get the email opened What works: Short (4 8 words) Specific to them Creates curiosity or recognition No clickbait or spam triggers Formulas: [Mutual connection] suggested I reach out Question about [their specific thing] [Company] + [relevant topic] [First name] quick question Idea for [their goal/challenge] [Specific result] for [their company type] Examples: "Saw your Austin expansion" "Question about your SDR team" "Idea re: Q2 pipeline" "Stripe's approach to outbound" Opening Line Goal: Earn the next sentence What works: About them, not you Specific observation or trigger Shows you did research Creates recognition ("that's me") Formulas: Observation: "Noticed [specific thing about them]..." Trigger: "Congrats on [recent event]..." Pain: "Most [their role] I talk to are frustrated that..." Question: "Quick question about [their situation]..." Mutual: "[Name] suggested I reach out because..." What to avoid: "My name is X and I work at Y" "I hope this email finds you well" "I'm reaching out because..." "We're a leading provider of..." Body (1 3 sentences) Goal: Create interest in a conversation What to include: Relevance: Why them specifically Value: What outcome you enable Proof: Specific result for similar company What to avoid: Feature lists Long explanations Multiple value props Anything about you that doesn't connect to them Formula: Call to Action Goal: Make responding easy What works: Specific time: "Open to 15 min Thursday or Friday?" Low commitment: "Worth a conversation?" Binary question: "Is this a priority right now?" Offer value: "Happy to share what worked for [similar company]" What to avoid: "Let me know if you'd like to learn more" "Would love to chat sometime" "Let me know your thoughts" Multiple asks Signature Keep it simple: Name Title Company Phone (optional) No quotes, images, or long taglines Cold Email Templates Template 1: Trigger Based Example: Template 2: Pain First Template 3: Social Proof Template 4: Question Led Template 5: Referral/Intro LinkedIn Message Framework Connection Request Note Limit: ~300 characters Formula: Examples: "Hi Sarah, noticed we're both in the B2B sales space and I've been following your posts on outbound. Would love to connect." "Hi John, saw your talk at SaaStr last month—great insights on scaling SDR teams. Would love to connect." First Message (After Connecting) Keep short. LinkedIn isn't email. Formula: Example: Cold Call Opening Framework The First 10 Seconds Goal: Earn the right to continue the conversation Pattern Interrupt + Permission: Alternative Openers Trigger based: "Hi [Name], this is [Your name] with [Company]. I noticed [trigger event], and that's actually why I'm calling..." Pain based: "Hi [Name], this is [Your name] with [Company]. I work with [their role] who are typically struggling with [pain point]. Does that resonate at all?" Direct: "Hi [Name], this is [Your name] with [Company]. I'll be brief—we help [company type] [outcome]. Is that worth a 15 minute conversation to see if we can help?" Handling "I'm Busy" or Follow Up Sequence Writing Principles Each touch adds new value or angle Don't repeat the same message Get shorter as sequence progresses Know when to stop Follow Up Angles 1. Add value: New insight, relevant content, case study 2. New angle: Different pain point or benefit 3. Social proof: Customer story or result 4. Question: Ask about their situation 5. Breakup: Final attempt with lighter tone Follow Up Templates Follow Up 1 (2 3 days later): Follow Up 2 (4 5 days later): Follow Up 3 (1 week later): Breakup Email: Writing Style Rules Word Choice Use: Short words over long Concrete over abstract Specific over vague Active over passive Avoid: "Leverage," "utilize," "synergy" "Best in class," "industry leading" "Solution," "platform" (unless necessary) Adjectives that don't add meaning Sentence Structure One idea per sentence Mix short and medium sentences Front load the important stuff No more than 20 words per sentence (usually) Formatting Short paragraphs (1 3 sentences) White space matters No walls of text Mobile friendly Output Format When writing outreach, provide: The Message Subject line Full email/message copy Any notes on personalization needed Why It Works Brief explanation of: Why this approach for this prospect Key elements that should drive response Alternatives For subject line and opening, provide 2 3 options with rationale. Questions to Ask If you need more context: 1. Who's the prospect? (Title, company, industry) 2. What do you know about them specifically? 3. What's the goal? (Meeting, reply, referral) 4. What problem do you solve for people like them? 5. Do you have proof points for similar companies? 6. Where does this fit in your outreach sequence? Related Skills copy editing : For reviewing and improving existing messages follow up sequences : For full sequence strategy discovery calls : For what happens when they respond objection handling : For handling replies with pushback

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