When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals,"

Content: Visual Content Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual first planning in content calendars improves engagement; cross channel consistency and repurposing maximize ROI. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Scope When to use images : By content type and format Specs by context : Website vs social vs email Platform image specs : X, LinkedIn, Pinterest, Instagram, Facebook, YouTube Repurposing : One visual → multiple formats and channels Visual first planning : Content calendar with image planning Initial Assessment Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user provided facts and ask for missing information; do not create a parallel context system. Identify: 1. Context : Article, social post, infographic, email, landing page 2. Channels : Which platforms will use this visual 3. Repurposing : Will this visual be adapted for other formats? 1. When to Use Images Content Type Visual Need Notes Article / Blog Hero image, in article images, screenshots See image optimization for web (alt, WebP, LCP) Social post Single image, carousel, or link preview Platform specific specs below Infographic Primary format; data visualization Repurpose to social (cropped), blog (full) Case study Customer photo, results chart, logo Repurpose to LinkedIn carousel, blog Product update Screenshot, feature graphic Changelog, email, social Email Header image, inline graphics Keep lightweight; many clients block images Landing page Hero, trust badges, screenshots See hero generator , image optimization 2. Website vs Social vs Email Context Priority Skill Website Alt text, WebP, LCP, responsive, lazy loading image optimization Social posts Platform dimensions, aspect ratio, file size Platform skills (X, LinkedIn, Pinterest, etc.) OG / Twitter Cards 1200×630, 1200×675 for link previews open graph , twitter cards Email Inline friendly; avoid heavy images; alt for blocked email marketing 3. Platform Image Specs (Social) Platform Post Image Stories / Reels Profile Notes X (Twitter) 1200×675 (16:9), 800×800 — 400×400 See twitter x posts LinkedIn 1200×627, 1200×1200; carousel up to 20 — 400×400 See linkedin posts ; vertical preferred on mobile Pinterest 1000×1500 (2:3) — 165×165 Alt text ~25% more impressions; see pinterest posts Instagram 1080×1350 (4:5), 1080×1080 1080×1920 (9:16) 320×320 4:5 outperforms square on feed Facebook 1200×630, 1080×1080 1080×1920 320×320 YouTube Thumbnail 1280×720 — 800×800 General : 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile first feeds. Keep critical elements (logo, text) in safe center—platforms may crop. 4. Visual Repurposing Principle : One core visual → multiple crops/formats → multiple channels. Core Visual Adaptations Channels Infographic Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) Blog, LinkedIn, Instagram, X Case study graphic Hero (blog), single slide (LinkedIn), story (Instagram) Blog, LinkedIn, Instagram Product screenshot Hero (landing), post (X, LinkedIn), email header Website, social, email Quote graphic Square (X, LinkedIn), 4:5 (Instagram) X, LinkedIn, Instagram Workflow : Design at largest needed size; export platform specific crops. Use consistent colors, fonts, logo placement (see brand visual generator ). 5. Visual First Content Planning Plan images in content calendar : Don't add visuals as afterthought; visuals drive engagement Batch by theme : Create visuals for a topic cluster or campaign together for consistency Repurposing column : In calendar, note which core piece becomes which visual format for which channel Asset library : Organize by campaign/theme; tag for reuse 6. Format Specific Notes Infographics Dimensions : 800–1200px width; height varies by content Export : PNG for web; PDF for download Repurpose : Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram Social Post Images Text overlay : Keep minimal; many platforms deprecate text heavy images Branding : Logo in corner; consistent with brand visual generator Alt text : Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see image optimization for alt best practices Article / Blog Images Hero : Often LCP candidate; optimize per image optimization In article : Support narrative; alt text, captions per image optimization Screenshots : Annotate when helpful; keep file size low Output Format Visual plan (what images for what content) Specs by context (platform dimensions, format) Repurposing map (one visual → multiple outputs) References to platform skills and image optimization Related Skills Content & Strategy content marketing : Content types, formats, repurposing; visual content is part of content mix content strategy : SEO topic clusters; article visuals copywriting : Copy pairs with visuals; headlines for image posts Platform (Image Specs) twitter x posts : X post image specs linkedin posts : LinkedIn image specs pinterest posts : Pinterest Pin dimensions, alt text reddit posts : Reddit image post context Website & SEO image optimization : Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO open graph, twitter cards : Link preview images hero generator : Hero section visuals Other brand visual generator : Typography, colors, imagery tone; visual consistency video marketing : Video thumbnails; video as visual format video optimization : Video SEO; VideoObject; video sitemap; YouTube prioritization

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