When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.

Paid Ads: TikTok Ads Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral style video; use when your audience skews young and you have video creative capacity. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Why TikTok Demographics : 18–34; Gen Z and younger millennials Creative velocity : Short form; native feel; UGC style performs well Cost : Often lower CPM than Meta for reach Engagement : High watch time; sound on culture Ad Formats Format Use In Feed Native video; 9–15s or longer; primary format TopView First impression; premium; awareness Spark Ads Boost organic posts; native; creator partnership Collection Product catalog; e commerce Creative Best Practices Hook (0–3s) : Pattern interrupt; question; bold statement Vertical : 9:16 for feed; native to platform Sound : Music and captions matter; many watch with sound UGC style : Authentic; less polished often outperforms First 3 seconds : Determine if they watch Targeting Type Use Interest Broad; algorithm driven Demographics Age; gender; location Lookalike Based on converters or engagers Retargeting Website visitors; video viewers Tracking TikTok Pixel + Events API : Server side for better attribution UTM : Consistent parameters for cross platform comparison Budget & Bidding Minimum : Varies by objective Bidding : Start manual; switch to automated with conversion volume Creative volume : Plan for high refresh cadence; creative is main lever Pre Launch Checklist [ ] Pixel installed; Events API configured [ ] Vertical video creative (9:16) [ ] Hook in first 3 seconds [ ] Captions included [ ] Conversion events defined Related Skills tiktok captions : Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align paid ads strategy : Channel selection; creative frameworks; budget allocation landing page generator : LP for paid traffic analytics tracking : Conversion tracking; ROAS

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