When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC dat

Strategies: SEO Audit Guides end to end SEO audit: technical foundation, on page, content, and off page. Execute in order—technical blockers prevent indexing; on page limits rankings; content and off page build authority. Use when auditing an existing site or planning fixes. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Audit Order Phase Focus Skills 1. Technical Crawl, index, sitemap robots txt, xml sitemap, canonical tag, indexing, site crawlability 2. On Page Metadata, structure, schema title tag, meta description, page metadata, schema markup, internal links, heading structure 3. Content Gaps, intent, optimization keyword research, content strategy, content optimization 4. Off Page Backlinks, authority link building, backlink analysis Principle : Fix foundation before optimizing pages. See seo strategy for workflow and prioritization. Technical Checklist Item Check Skill robots.txt Syntax; not blocking important pages robots txt Sitemap Submitted to GSC; indexable pages only; ≤50K URLs per sitemap xml sitemap HTTPS Sitewide; valid certificate canonical tag 404/5xx Proper status codes; fix or redirect site crawlability noindex No accidental noindex on key pages indexing Canonical Correct; no conflicts canonical tag Core Web Vitals LCP ≤2.5s, INP ≤200ms, CLS <0.1 core web vitals Mobile Mobile first; content parity; no intrusive interstitials mobile friendly Crawlability Redirect chains, broken links, orphan pages site crawlability On Page Checklist Item Check Skill Title Unique; 50–60 chars; keyword in first 10 words title tag Meta description 150–160 chars; CTA meta description Headings One H1; H1→H2→H3 hierarchy heading structure Images Alt text; no decorative alt for decorative images image optimization Schema Valid; Rich Results Test schema markup Internal links From strong pages; descriptive anchors internal links Duplicate content Canonical; consolidate or differentiate canonical tag Content & Off Page Phase Focus Skill Content gap Missing topics vs competitors content strategy, competitor research Intent match Content matches search intent content optimization Backlinks Toxic links; link gap vs competitors backlink analysis, link building Frequency Cadence Use Full audit Quarterly Check ins Monthly (GSC, indexing, Core Web Vitals) Output Format Phase 1–4 findings (technical → on page → content → off page) Priority list (P0 blocker → P1 core → P2 important) Skill mapping (which skill for each fix) Timeline (immediate vs short term vs ongoing) Related Skills seo strategy : Workflow order, prioritization, when to invest in SEO google search console : Performance, indexing, Core Web Vitals data site crawlability : Redirect chains, broken links, crawl budget indexing : Indexing issues, noindex, Search Console core web vitals : LCP, INP, CLS optimization

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