When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-gen

Strategies: Pricing Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing page generator . For discount and promotional pricing, see discount marketing strategy . When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. Initial Assessment Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user provided facts and ask for missing information; do not create a parallel context system. Identify: 1. Product type : SaaS, tool, e commerce 2. Value metric : What drives value (seats, usage, features) 3. Market : Competitor pricing; willingness to pay 4. Goals : Revenue, adoption, retention Pricing Models Model Use Subscription Recurring; monthly/annual; most SaaS Freemium Free tier + paid; adoption then conversion Usage based Pay per use; API, credits One time Perpetual license; some tools Hybrid Base + usage; tiered + overage Variable cost products (compute, API, AI): When per user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage based, credits, or tiered by usage; align price to cost structure. Tier Design 2–4 tiers typical; avoid too many options Differentiation : Clear "best for" per tier; feature gates Anchoring : Lead with mid tier or annual; make target option obvious Value metric : Align price to value (seats, projects, API calls) Anchoring & Presentation Annual discount : 15–25% for annual prepay; improves cash flow Decoy : Higher tier makes mid tier look better Most popular : Highlight recommended plan Price display : Monthly vs annual; show savings When to Use Discounts Discounts apply on top of base pricing. See discount marketing strategy for: Annual commitment discounts First time / new customer promotions Lifetime deals (LTD) Seasonal (BFCM) Referral, contest, affiliate codes Principle : Set base price for long term value; use discounts tactically for acquisition, retention, or cash flow. Output Format Pricing model recommendation Tier structure (plans, features, price points) Anchoring approach Discount fit (when to use; reference discount marketing strategy) pricing page generator (page execution) Related Skills discount marketing strategy : Promotional pricing; when and how to discount pricing page generator : Pricing page content, structure, conversion landing page generator : Click through to pricing localization strategy : Pricing by market (true localization vs cosmetic); see Pricing Strategies section

pricing-strategy