link-building
When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "l
By kostja94 · 1,023 installs
npx skills add kostja94/marketing-skills --skill link-building
Source repository · Upstream listing
SEO Off Page: Link Building
Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking : On first use , if helpful, open with 1 2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off Page SEO)
Link building : Acquire backlinks from relevant, authoritative sites
Broken link building : Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions : Turn mentions into links via outreach
Guest posting : Contribute to relevant publications; earn links
Journalist requests : Respond to JournoRequest; provide quotes/assets
Digital PR : PR campaigns for backlinks and E E A T — see eeat signals
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user provided facts and ask for missing information; do not create a parallel context system.
Identify:
1. Current backlink profile : Domain authority, referring domains
2. Target keywords : What to rank for
3. Linkable assets : Research, tools, guides, data, testimonials
Link Building Strategies
Strategy Description
Content marketing Create link worthy content (guides, research, tools)
Guest posting Write for relevant sites with author bio link
Broken link building Find broken links, suggest your content as replacement
Unlinked brand mentions Turn mentions into links via outreach
Journalist requests Respond to JournoRequest; provide quotes/assets
Directory and curated list submission Get listed on directories (Taaft, Product Hunt, G2) and curated "best of" lists; cold start channel—see directory submission for submission workflow, cold start strategy for launch plan
Digital PR Press releases, news, expert quotes; earn authoritative links at scale
Partnerships Partner links, co marketing
Quality Over Quantity
Factor Good Avoid
Relevance Links from related sites Irrelevant niches
Authority High quality, trusted sites Spammy, low quality
Anchor text Natural, varied Over optimized, exact match
Context Editorial, contextual links Footer, sidebar link farms
Outreach Best Practices
Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool
Output Format
Linkable asset ideas
Outreach strategy and templates
Target sites (types, not specific URLs)
Metrics to track (referring domains, DA, traffic)
Related Skills
seo strategy : SEO workflow; link building is Off Page phase
backlink analysis : Analyze current backlink profile
content strategy : Content strategy supports link building
keyword research : Target keywords inform link targets
cold start strategy : Cold start and first user acquisition; directory submission as part of launch
parasite seo : Parasite SEO; high authority platforms for backlinks
github : GitHub repos, gists, awesome lists for backlinks
directory submission : Directory and curated list submission preparation, platform specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best of roundups
eeat signals : E E A T implementation; Digital PR supports authority