When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework.

Strategies: Growth Funnel (AARRR) Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success. When invoking : On first use , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output. AARRR Framework Stage Question Key metrics Acquisition How do users discover you? CAC, CPA, conversion by source Activation Do users reach "aha moment"? Activation rate, time to first value Retention Do users return? D1/D7/D30 retention, churn Referral Do users recommend? Referral rate, NPS, viral coefficient Revenue Do users pay? Conversion rate, ARPU, LTV Principle : Define behavior based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform. Per Stage Actions Stage Actions Related skills Acquisition SEO, paid ads, content, partnerships, directories, marketplaces cold start strategy, seo strategy, paid ads strategy, directory submission, distribution channels Activation Onboarding, use case guidance, FAQ, case studies, free trials, trust signals conversion optimization, faq page generator, customer stories page generator Retention Support, churn analysis, feedback, loyalty, dunning retention strategy, email marketing Referral Referral program, affiliate, case study sharing referral program, affiliate marketing Revenue Pricing, conversion optimization, CAC vs LTV analysis pricing strategy, conversion optimization, paid ads strategy Tactics by Stage Stage Tactics Acquisition Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces Activation Use case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new feature promotion; email; trust signals (reviews, media) Retention Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) Referral Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program Revenue Conversion optimization; platform attribution; CAC vs LTV; post campaign traffic analysis Post campaign : Analyze traffic and conversion by channel; reallocate budget to top performers. Implementation Events : Define precise, behavior based events for each stage Cohorts : Analyze by cohort, not aggregate; compare cohorts over time Bottlenecks : Identify stage with largest drop off; prioritize there first Cross functional : Product, marketing, customer success share common language Output Format Stage assessment (where are you strong/weak?) Metrics per stage (current, target) Actions prioritized by bottleneck Related skills for each stage Related Skills cold start strategy : Acquisition for 0→1; first users retention strategy : Retention and churn prevention conversion optimization : Activation, revenue conversion referral program : Referral stage tactics gtm strategy : Full GTM; growth funnel is lifecycle view integrated marketing : Channel mix across stages

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