social-media-posts
Create platform-specific social media posts for LinkedIn, Facebook, Instagram, and Reddit. Handles character limits, hashtag strategies, hook placement, and image specs per platform. Works from scratch, from existing content (blog, newsletter, announcement), or as a multi-platform campaign. Produces
By jezweb · 1,291 installs
npx skills add jezweb/claude-skills --skill social-media-posts
Source repository · Upstream listing
Social Media Post Generator
Create platform specific social media posts that respect each platform's conventions, character limits, and audience expectations. Produces copy paste ready content.
Modes
From Scratch
User provides topic + key points. Generate posts for selected platforms.
From Content
User provides existing content (blog post, newsletter, announcement, press release). Repurpose into platform appropriate posts.
Campaign
Generate a coordinated set of posts across all platforms for a single launch, announcement, or event. Includes posting sequence and timing suggestions.
Workflow
1. Gather Input
Field Required Example
Topic or source content Yes "We just launched a new feature" or path to blog post
Target platforms Yes LinkedIn, Facebook, Instagram, Reddit
Tone No Professional, casual, enthusiastic, educational
CTA No "Try it free", "Read more", "Comment your thoughts"
Link to include No https://example.com/blog/new feature
Image available? No Yes/no — affects post structure
If the user provides a file path or URL to existing content, read it first and extract the key messages.
2. Generate Per Platform Posts
LinkedIn
Audience : Professionals, B2B, industry peers
Tone : Authoritative but approachable, thought leadership
Optimal length : 1,200–1,500 characters (longer posts perform well)
Structure :
Rules :
Hook must work in first 2 lines (before "…see more" at ~210 chars)
Use line breaks liberally — wall of text kills engagement
Ask a question at the end to drive comments
Hashtags: 3 5 max, mix broad ( Marketing) and niche ( CloudflareWorkers)
Links in comments perform better than in post body (algorithm penalty)
No emoji overload — 1 2 max, or none for serious topics
Image specs : 1200×627px (1.91:1) for link preview, or 1080×1080 (1:1) for standalone
Example :
Facebook
Audience : Mixed — friends, family, community, local businesses
Tone : Conversational, warm, community focused
Optimal length : 80–150 characters for engagement, up to 500 for storytelling
Structure :
Rules :
Link posts: Facebook auto generates a preview card — don't repeat the headline in your text
Short posts (under 130 chars) get larger text rendering in feed
Questions and polls drive highest engagement
Tag relevant pages when mentioning partners/clients
Hashtags: 1 3 or none — Facebook hashtags are less effective than other platforms
Emojis are welcome but don't overdo (2 3 max)
Image specs : 1200×630px (1.91:1) for link preview, 1080×1080 (1:1) for photo posts
Example :
Instagram
Audience : Visual first, younger demographic, lifestyle/brand focused
Tone : Authentic, visual storytelling, personality forward
Optimal length : Key message in first 125 chars (truncation point), full caption up to 2,200
Structure :
Rules :
First 125 characters must carry the message (everything after is hidden behind "…more")
No clickable links in captions — direct to "link in bio"
Hashtags: 20 30 in first comment (not in caption) for discoverability
Mix hashtag sizes: 5 large (1M+ posts), 10 medium (100K 1M), 10 niche (<100K)
Emojis are part of the language — use them naturally
Carousel posts: include a swipe CTA ("Swipe for the full breakdown →")
Stories: prompt action ("Reply with 🔥 if you relate")
Image specs : 1080×1080 (1:1) feed, 1080×1350 (4:5) portrait, 1080×1920 (9:16) stories/reels
Example :
First comment :
Reddit
Audience : Community specific, values authenticity, allergic to marketing
Tone : Genuine, value first, conversational, never salesy
Optimal length : Title 100 150 chars, body varies by subreddit
Structure :
Rules :
Title is everything — Reddit lives and dies by titles
NO self promotion feel — lead with value, not product
Each subreddit has different norms — check the rules before posting
Don't use hashtags (not a Reddit convention)
Don't use emojis in titles (feels out of place on most subreddits)
Share the insight, not the product. "Here's what we learned" "Check out our new feature"
Cross posting: adapt tone per subreddit (r/startups vs r/webdev vs r/smallbusiness)
Subreddit suggestions by topic :
Topic Subreddits
Product launch r/SideProject, r/startups, r/indiehackers
Web dev r/webdev, r/javascript, r/reactjs
Design r/web design, r/UI Design
Business r/smallbusiness, r/Entrepreneur
Tech r/programming, r/technology
Example :
3. Image Recommendations
For each platform, suggest image requirements:
Platform Format Dimensions Notes
LinkedIn PNG/JPG 1200×627 Text overlay OK, keep key message in centre
Facebook PNG/JPG 1200×630 Minimal text (old 20% rule still affects reach)
Instagram PNG/JPG 1080×1080 Visual first — image must work without caption
Reddit PNG/JPG Varies Optional — text posts often perform better
If the ai image generator skill is available, suggest using it to generate companion images with the right aspect ratios.
4. Output Format
Present each post in a clearly labelled block:
Save to .jez/artifacts/social posts [topic].md if the user wants to keep them for scheduling.
Campaign Mode
For launches or announcements, generate a posting sequence:
Timing Platform Post type
Day 1 LinkedIn Teaser / behind the scenes
Day 0 (morning) All platforms Announcement post
Day 0 (afternoon) Instagram Stories Quick video/carousel
Day +1 Reddit Value focused discussion
Day +3 LinkedIn Results/learnings follow up
Day +7 Facebook Customer reaction / testimonial
Quality Rules
1. Never copy paste the same text across platforms — each platform has different conventions
2. No corporate jargon — "leverage our synergies" belongs nowhere
3. Front load the value — every platform truncates. The first line must work standalone.
4. Match the platform culture — LinkedIn is not Instagram is not Reddit
5. Include a reason to engage — question, poll, or genuine discussion prompt
6. Check character limits — LinkedIn (3,000), Facebook (63,206), Instagram caption (2,200), Reddit title (300)
7. Never fake engagement — no "Drop a 🔥 if you agree" on LinkedIn, no hashtag spam on Reddit