Audit and fix HTML metadata including page titles, meta descriptions, canonical URLs, Open Graph tags, Twitter cards, favicons, JSON-LD structured data, and robots directives. Use when adding SEO metadata, fixing social share previews, reviewing Open Graph tags, setting up canonical URLs, or shippin

Workflow 1. Identify pages with missing or incorrect metadata (titles, descriptions, canonical, OG tags) 2. Audit against the priority rules below — fix critical issues (duplicates, indexing) first 3. Ensure title, description, canonical, and og:url all agree with each other 4. Verify social cards render correctly on a real URL, not localhost 5. Keep diffs minimal and scoped to metadata only — do not refactor unrelated code when to apply Reference these guidelines when: adding or changing page titles, descriptions, canonical, robots implementing Open Graph or Twitter card metadata setting favicons, app icons, manifest, theme color building shared SEO components or layout metadata defaults adding structured data (JSON LD) changing locale, alternate languages, or canonical routing shipping new pages, marketing pages, or shareable links rule categories by priority priority category impact 1 correctness and duplication critical 2 title and description high 3 canonical and indexing high 4 social cards high 5 icons and manifest medium 6 structured data medium 7 locale and alternates low medium 8 tool boundaries critical quick reference 1. correctness and duplication (critical) define metadata in one place per page, avoid competing systems do not emit duplicate title, description, canonical, or robots tags metadata must be deterministic, no random or unstable values escape and sanitize any user generated or dynamic strings every page must have safe defaults for title and description 2. title and description (high) every page must have a title use a consistent title format across the site keep titles short and readable, avoid stuffing shareable or searchable pages should have a meta description descriptions must be plain text, no markdown or quote spam 3. canonical and indexing (high) canonical must point to the preferred URL for the page use noindex only for private, duplicate, or non public pages robots meta must match actual access intent previews or staging pages should be noindex by default when possible paginated pages must have correct canonical behavior 4. social cards (high) shareable pages must set Open Graph title, description, and image Open Graph and Twitter images must use absolute URLs prefer correct image dimensions and stable aspect ratios og:url must match the canonical URL use a sensible og:type, usually website or article set twitter:card appropriately, summary large image by default 5. icons and manifest (medium) include at least one favicon that works across browsers include apple touch icon when relevant manifest must be valid and referenced when used set theme color intentionally to avoid mismatched UI chrome icon paths should be stable and cacheable 6. structured data (medium) do not add JSON LD unless it clearly maps to real page content JSON LD must be valid and reflect what is actually rendered do not invent ratings, reviews, prices, or organization details prefer one structured data block per page unless required 7. locale and alternates (low medium) set the html lang attribute correctly set og:locale when localization exists add hreflang alternates only when pages truly exist localized pages must canonicalize correctly per locale 8. tool boundaries (critical) prefer minimal changes, do not refactor unrelated code do not migrate frameworks or SEO libraries unless requested follow the project's existing metadata pattern (Next.js metadata API, react helmet, manual head, etc.) review guidance fix critical issues first (duplicates, canonical, indexing) ensure title, description, canonical, and og:url agree verify social cards on a real URL, not localhost prefer stable, boring metadata over clever or dynamic keep diffs minimal and scoped to metadata only

fixing-metadata