Extracts, retrieves, and applies CMS brand guidelines (voice, tone, style, colors, typography) to generated content. Use this skill ANY TIME a user request involves branding, brand voice, brand tone, brand guidelines, brand identity, brand styling, or applying a brand to content. Triggers for reques

Applying CMS Brand Universal skill for searching, extracting, and applying CMS brand guidelines to generated content. Scope This skill is for APPLYING existing brand guidelines from Salesforce CMS to content you generate. Use this skill when the user wants to: Apply their brand voice/tone to generated content Find and use brand guidelines stored in Salesforce CMS Search for an existing brand in their org Get brand instructions for content generation Ensure generated content matches their brand identity Apply brand styling, tone, or voice to a page, component, or app DO NOT use this skill when the user wants to: Search for images or media (use experience search coordinate skill) Create a new brand from scratch (use experience cms brand create skill) Edit brand definitions in CMS Generate logos or visual brand assets Before You Start CRITICAL: You must retrieve brand instructions BEFORE applying any brand. When a user requests branded content: 1. Search for available brands (if brand is not already identified) 2. Extract brand instructions for the selected brand 3. Apply brand guidelines to all content you generate Never generate content first and retrofit branding later. Brand instructions must inform content generation from the start. Workflow Overview Copy this checklist and track your progress: Step 1: Determine Brand Context Check if the user has already specified which brand to use: Brand is known (user named it, or only one brand exists): Skip to Step 3 (Extract Brand Instructions) Brand is unknown (user says "apply my brand" without specifying which): Proceed to Step 2 (Search for Brands) Step 2: Search for Brands Tool: search media cms channels Brands are stored as CMS content of type sfdc cms brand . Search for them by querying the CMS channels with the brand content type. Note: Brand content search ( contentTypeFqn=sfdc cms brand ) is explicitly excluded from the experience search coordinate skill's scope. Calling search media cms channels directly here is correct and intentional — do not route brand search through experience search coordinate . Process: 1. Determine search query — Use the user's keyword. Brand search matches on brand title and description. 2. Build the request with the fixed brand search input contract: Field rules: searchKeyword — the user's keyword input searchLanguage — auto detect from the user's input; if unsure, use en US channelType — always PublicUnauthenticated (brand content is delivered via the public CMS channel; authenticated channel brand search is not supported by this tool) contentTypeFqn — always sfdc cms brand pageOffset — 0 searchLimit — 25 3. Call search media cms channels with the request 4. Parse the response — A brand result has an ID starting with 9Ps . Extract: managedContentId — Unique ID (use this for extraction in Step 3) managedContentKey — Content key identifier title — Brand display name contentUrl — URL to the brand content, found under managedContentChannelDeliveryDetails[0].contentUrl pageNumber , pageSize , totalResults — pagination summary Presenting Brand Results If brands found , first show a summary line, then use ask followup question to present options: When the user replies with their selection, do NOT perform another search — proceed immediately to Step 3. If one brand found , confirm with the user: If no brands found: Never auto select a brand without confirmation. Always wait for user choice. Step 3: Extract Brand Instructions Tool: get brand instructions Process: 1. Call get brand instructions — This retrieves the branding extraction prompt template 2. Parse the response: promptBody — Contains the full brand instruction prompt with extraction and application rules 3. Follow the instructions in promptBody — The prompt template contains specific guidance on: How to extract brand properties from the brand content Brand voice and tone rules Typography and color guidelines Content formatting rules Guardrails and restrictions What Brand Instructions Contain The extracted brand instructions typically include: Property Description Brand Voice How the brand speaks (e.g., professional, friendly, authoritative) Brand Tone Emotional quality of communication (e.g., confident, warm, empathetic) Key Messages Core messaging pillars and value propositions Content Rules Dos and don'ts for content generation Style Guidelines Typography, color, spacing preferences Guardrails Hard restrictions on language, topics, or claims Error Handling Error Response search media cms channels unavailable "Brand search is unavailable. Please provide your brand name or guidelines directly." get brand instructions unavailable "Cannot retrieve brand instructions. Please share your brand guidelines in this conversation and I'll apply them manually." Org lacks Vibes branding "CMS branding is not enabled for this org. Contact your admin to enable the Agentforce Vibes branding feature." Permission denied "You don't have permission to access CMS brands. Ensure you have Managed Content Authoring permission." Brand extraction returns empty "The brand exists but has no configured guidelines. Please add brand properties in CMS or provide guidelines here." Never silently fail. Always inform the user and offer alternatives. Key Principles 1. Brand first, content second — Always extract brand instructions before generating content 2. Never assume brand guidelines — Only apply what was explicitly retrieved from CMS 3. Respect guardrails absolutely — Brand content rules are hard constraints, not suggestions 4. Confirm brand selection — Never auto select a brand without user confirmation 5. Show your work — Tell the user which guidelines you applied and how 6. Graceful degradation — If tools are unavailable, ask for manual guidelines rather than proceeding without branding

experience-cms-brand-apply