firecrawl-seo-audit
Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
By firecrawl · 31,709 installs
npx skills add firecrawl/firecrawl-workflows --skill firecrawl-seo-audit
Source repository · Upstream listing
Firecrawl SEO Audit
Use this to turn a website into a specific, prioritized SEO audit.
Onboarding Interview
Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.
Ask at most 1 3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.
Firecrawl Collection Plan
1. Map the site with Firecrawl to understand URL structure.
2. Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high value landing pages.
3. Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
4. Search target keywords when provided; scrape top ranking pages for comparison.
Parallel Work
If appropriate, use sub agents or equivalent parallel task runners:
Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
On Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
Keyword And SERP: target keywords, ranking pages, competitor page patterns.
Technical Issues: broken links, duplicate content signals, missing metadata.
Final Deliverable
Quality Bar
Make recommendations specific, not generic.
Show the page or source behind each issue.
Distinguish technical findings from content strategy guesses.