Find link prospects, discover contact paths, and draft outreach from SERPs and backlink signals.

OpenSEO Link Prospecting Goal Find realistic pages, sites, and authors that might reference the user's page, product, study, guide, or tool. Use OpenSEO for prospect discovery, then use available web/search/browser tools for contact discovery. Required inputs projectId User domain or target URL Linkable asset, page, product, study, tool, or topic Optional competitors Optional market/location/language Project context The project context tools are free and shared with the app and other agents. 1. Call get project context first and ground the outreach in it — positioning supplies the claim that makes a link worth giving, and the saved competitors are the backlink profiles to mine. 2. This skill needs positioning and competitors. If either is empty, run a minimal inline setup: ask the user why someone would cite them and who they compete with, or infer from the site and find serp competitors and confirm, write it back with update project context , then continue the prospecting. Never front load the full interview; suggest seo project setup at the end for the rest. 3. Before spending credits, check the research log. If the same research ran within the last 30 days, reuse that result and say so instead of re buying it. 4. On finish, write back what is durable — the linkable asset via addKeyPages , any competitor whose backlink profile proved useful via addCompetitors — and append a research log entry: { appendResearchLog: { summary: "Link prospecting: <asset/target page . Verdict: <conclusion " } } . Deliver as a report Deliver through the seo report skill, saving with skill: "link prospecting" . If that skill is not available, say so and stop before writing HTML. OpenSEO MCP tools get serp results : find ranking articles, listicles, resource pages, comparisons, and topical publishers. get backlinks overview : inspect competitor domain or page backlink/referring domain patterns. get domain overview : qualify important prospect domains. get ranked keywords : understand what a prospect or competitor ranks for when topical fit matters. search local businesses and get local serp results : use for local SEO link prospecting when nearby businesses, local competitors, or Maps/category signals can reveal partnership targets. research keywords : expand prospecting queries. Contact discovery tools After OpenSEO identifies good prospects, use available non OpenSEO browsing or search tools for public contact discovery. Depending on the client, this may be web search, page fetches, browser automation, or a search API. Look for: Author byline pages Contact pages Editorial guidelines About/team pages LinkedIn, X, Bluesky, or other professional profiles Newsletter or publication masthead pages Public email addresses in page HTML or visible page text Structured data such as Person , Organization , sameAs , or email Only record contact details that were actually found. Include the source URL for any email, profile, or contact form. Prospecting query patterns Build queries from the asset/topic: <topic resources best <category tools <competitor alternatives <topic statistics <topic guide <topic examples <topic templates <topic software <topic for <audience Use get serp results in batches for the most relevant patterns. Send at most 10 queries per call. Workflow 1. Clarify the linkable asset and the reason someone would reference it. 2. Build 5 10 prospecting queries by default. 3. Call get serp results for those queries. 4. If competitors are provided, call get backlinks overview for the strongest competitor domains or pages first. Continue without backlink evidence if it is unavailable. 5. For local SEO, use search local businesses and get local serp results around priority locations to identify nearby competitors, categories, and local SERP evidence before searching for local chambers, associations, campus resources, community pages, and directories. 6. Filter prospects: Keep topical relevance and editorial pages. Prioritize articles, directories, resource pages, comparisons, statistics pages, templates, and curated lists. Deprioritize homepages, login pages, thin affiliate pages, spam, unrelated forums, and direct competitors unless a comparison angle is valid. 7. For each good prospect, define the outreach angle: Broken/missing resource Better current data Useful tool/template Alternative or comparison inclusion Expert quote or supporting reference 8. For the strongest prospects, visit or search the prospect site to find the best contact path. 9. Draft outreach messages. If contact details were found, include the source. If not, list the next best contact discovery path. Output format h1 : the linkable asset. If a report template applies (see seo report ), its sections and tone replace this list. Sections in this order: 1. The angle — one or two opening sentences naming the best outreach angle and the prospect type to work first. 2. Prospects — a table of prospect URL, site, source, suggested angle, contact path, and priority. Keep it under about eight columns; drop the ones that add nothing for this run. 3. Why these — one finding per prospect worth explaining: the evidence that they link to things like this, then the exact ask. 4. Outreach drafts — the message text for each of two or three reusable angles: resource or list inclusion, an article update, and a comparison mention. 5. Limitations — notes: contact paths not found, prospects that are direct competitors or likely paid placements, and which source found each contact detail. 6. What to do next — an ordered list: who to send to first, and in what order. 7. How this report was made — opens with the skill link line from seo report , pointing at https://openseo.so/docs/skills/link prospecting ("OpenSEO Link Prospecting skill"), then which tools returned prospects and which came from the web or the browser. Guardrails Do not invent email addresses, social handles, or contact names. Do not say OpenSEO found contact details unless an OpenSEO tool returned them. Attribute contact discovery to the web/search/browser source used. If contact details are not available after a reasonable search, recommend specific discovery steps such as checking the author page, contact page, LinkedIn, X, or a reputable contact enrichment tool. Avoid spammy mass outreach. Personalize by page and reason. Flag prospects that are direct competitors or likely paid placements.

link-prospecting