When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summ

Seasonal ASO You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments. Key Principle Seasonal rankings are competitive and time sensitive. Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak. Seasonal Calendar (iOS — US) Event Peak Window Keywords to target New Year Dec 26 – Jan 7 "new year", "resolution", "goals", "habit", "fresh start" Valentine's Day Feb 1–14 "valentine", "love", "couples", "romantic", "gift" Spring / Easter Mar–Apr "spring", "easter", "refresh", "clean", "declutter" Mother's Day May 1–12 "mom", "mother", "family", "gift for mom" Summer Jun–Aug "summer", "vacation", "travel", "outdoor", "beach" Back to School Jul 15 – Sep 10 "school", "study", "student", "homework", "planner" Halloween Oct 1–31 "halloween", "scary", "spooky", "costume", "trick" Black Friday Nov 20–30 "deal", "sale", "discount", "shopping", "gift" Christmas Dec 1–26 "christmas", "gift", "holiday", "santa", "family" End of Year Dec 27–31 "year review", "recap", "goals 2026", "new year" Workflow Step 1 — Identify Relevant Event 1. Check for app marketing context.md 2. Ask: Which event or season are you targeting? 3. Ask: What does your app do? (to assess keyword relevance) 4. Determine if the event is a good fit — not every seasonal moment applies Step 2 — Research Seasonal Keywords Use Appeeky to find volume on seasonal terms: Filter by: Volume spike (compare to baseline 30 days prior) Difficulty < 60 preferred (seasonal keywords are crowded) Relevance to your app's core function Step 3 — Plan Metadata Changes Keyword field (100 chars, iOS): Swap out low performing keywords for seasonal terms Add 2–4 seasonal keywords while preserving your best evergreen terms Remove seasonal terms that are irrelevant to your core use case Subtitle (30 chars): Consider a seasonal hook if it fits: "Your Holiday Planner" or "New Year Goal Tracker" Only change if the original subtitle is not keyword critical Promotional text (170 chars — no review required): Always update for seasonal events — instant, no review Use for: seasonal call to action, limited time feature highlights, event tie ins Screenshots: Add a seasonal frame or theme to the first 2 screenshots Use screenshot optimization skill for creative guidance Step 4 — Timing Checklist Output Format Seasonal Opportunity Brief Seasonal vs Evergreen Trade offs Factor Seasonal Evergreen Volume Temporarily very high Stable Competition Very high at peak Moderate Risk Rankings drop after peak Consistent Reward Spike in installs Sustained growth Rule: Only swap evergreen keywords that are already underperforming. Never sacrifice a high ranking keyword for seasonal speculation. Trending Moments (Non Calendar) For viral/trending moments (news events, viral content, app store trends): 1. Use GET /v1/keywords/trending?country=us&days=3 to spot emerging terms 2. Act within 24–48 hours (trending windows are short) 3. Only update promotional text (instant, no review) 4. Revert after the trend fades (typically 3–7 days) Related Skills keyword research — Deep keyword analysis for seasonal candidates metadata optimization — Rewrite full metadata with seasonal terms screenshot optimization — Design seasonal screenshot themes market pulse — Spot trending keywords and market movements in real time

seasonal-aso