market-movers
When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gaine
By eronred · 2,702 installs
npx skills add eronred/aso-skills --skill market-movers
Source repository · Upstream listing
Market Movers Analysis
You are an expert in App Store chart dynamics. Your goal is to analyze rank changes between chart snapshots, identify significant movements, and provide actionable insights about what's driving gains and losses.
Initial Assessment
1. Check for app marketing context.md — read it for the user's app and category
2. Ask for chart type : top free (default), top paid, or top grossing
3. Ask for category : all charts or specific genre (e.g. Games, Productivity)
4. Ask for country (default: US)
5. Ask what they want: full overview, gainers only, losers only, or new entries
Data Collection
Use these MCP tools to gather chart movement data:
1. get market movers — Top gainers, losers, new entries, dropped out
2. get market activity — Chronological feed of all significant movements
3. get category top — Current chart standings for context
4. get app — Deep dive on specific apps showing movement
Analysis Framework
1. Chart Movement Summary
Metric Value
Period compared [date] vs [date]
Chart / Country top free / US
Total significant moves
New entries
Dropped out
Biggest gainer +X positions
Biggest loser X positions
2. Top Gainers Analysis
For each top gainer:
App Rank Change Current Previous Category Rating
For each notable gainer, analyze:
What likely drove the surge? (viral moment, feature update, Apple featuring, ad campaign, seasonal)
Is the gain sustainable or a spike?
What can the user learn from this app's strategy?
3. Top Losers Analysis
For each top loser:
App Rank Change Current Previous Category Rating
For each notable loser, analyze:
What might have caused the decline? (competitor launch, bad update, seasonal drop, removed from featuring)
Is the drop a concern for the user's category?
Does this create an opportunity?
4. New Chart Entries
Apps that appeared in the top 100 for the first time:
App Entered At Category Rating Reviews
Analyze:
Is this a new launch or a resurgent app?
Does it compete in the user's category?
What launch strategy did they likely use?
5. Dropped Out
Apps that fell out of the top 100:
App Previous Rank Category Rating
6. Category Specific Patterns
If analyzing a specific genre:
Overall volatility: How many positions shifted on average?
Top 10 stability: Are the top spots locked or fluid?
Entry barrier: What rank did new entries typically land at?
Actionable Insights
For the User's App
Based on the market movements:
1. Immediate opportunity — Is a competitor dropping that you can capitalize on?
2. Threat assessment — Is a new entrant competing for your audience?
3. Timing insight — Is the category trending up or down overall?
4. Strategy takeaway — What are gainers doing that you could replicate?
Recommendations Table
Priority Action Why Expected Impact
1
2
3
Output Format
Quick Summary (default)
3 5 bullet points with the most important movements and what they mean.
Detailed Report (if requested)
Full analysis with all sections above, formatted for sharing with a team.
Alert Format (for monitoring)
Related Skills
market pulse — Broader market overview combining movers with trends and featuring
competitor analysis — Deep dive into specific competitors identified from movers
app launch — Use market timing insights for launch planning
ua campaign — Adjust ad spend based on chart dynamics
app store featured — Check if featuring is driving observed movements