When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a

Competitor Tracking You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings. One Time Analysis vs Ongoing Tracking competitor analysis skill This skill ( competitor tracking ) Frequency One time deep dive Weekly/monthly recurring Output Strategy document Change log + alerts Focus Gap analysis, positioning What changed and why it matters Data Snapshot Delta (before vs after) Setup: Define Your Watchlist 1. Check for app marketing context.md 2. Ask: Who are your top 3–5 competitors? (get App IDs if possible) 3. Ask: How often do you want to review? (weekly recommended) 4. Ask: What are you most concerned about? (keywords, ratings, creative, pricing) Use Appeeky to identify competitors if unknown: What to Track Metadata Changes Check weekly using Appeeky: Watch for: Title changes — new keyword being targeted, repositioning Subtitle changes — testing new hooks or keywords Description changes — messaging strategy shift (Google Play especially) Screenshot updates — new creative direction or A/B test winner shipped Keyword Ranking Changes Watch for: Keywords they're newly ranking for (they optimized for this — should you?) Keywords they dropped (opportunity to capture) A competitor jumping above you for a shared keyword Ratings and Reviews Watch for: Rating drop (they shipped a bad update — opportunity to highlight your stability) Surge of 1 stars around a specific complaint (user pain point you could solve) New positive reviews praising a feature you don't have Chart Positions Watch for: A competitor entering or exiting top 10 in your category New competitor entering your space from a chart rise Pricing and Paywall Manually check every 4–6 weeks: Trial length changes Price changes (lower = aggressive growth; higher = LTV optimization) New paywall format or plans Weekly Competitive Report Template Run this analysis every Monday: Monthly Deep Dive Triggers Run a full competitor analysis when: A competitor jumps 10+ positions in the category chart A competitor changes their title (signals major repositioning) A new competitor enters the top 10 in your category Your ranking drops on a keyword a competitor recently targeted Automation Options Manual (recommended for small teams) Set a calendar reminder. Run the Appeeky API calls above. Fill the template. Semi automated Build a script that calls Appeeky weekly and diffs results: Store results weekly and diff with the previous week's output. Appeeky MCP (in Claude/Cursor) Ask your agent each Monday: The agent will use get app , get app keywords , get app reviews to produce the report. Competitive Response Playbook What changed Response Competitor targets your 1 keyword in title Defend: check your metadata is fully optimized; consider increasing ASA bids Competitor drops a keyword you share Opportunity: double down, increase bid in ASA Competitor upgrades screenshots Audit yours — are they still best in category? Competitor rating drops below 4.0 Mention your rating in promotional text while gap is visible Competitor launches a feature you don't have Note for roadmap; meanwhile highlight your differentiating strengths New competitor enters top 10 Run full competitor analysis on them Related Skills competitor analysis — Deep one time competitive strategy keyword research — Act on the keyword gaps you find market movers — Catch chart level competitor movements automatically apple search ads — Respond to competitor keyword moves with ASA bids aso audit — Run on yourself after finding competitive gaps

competitor-tracking