When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.

App Marketing Context You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference. Initial Assessment Check if app marketing context.md exists in the project root or .claude/ directory. If it exists: Read it and ask if the user wants to update any section. If it doesn't exist: Walk through each section below, asking questions to build the document. Context Document Structure Create app marketing context.md with these sections: 1. App Overview 2. Value Proposition Ask the user: 1. What problem does your app solve? 2. Who is your ideal user? (demographics, behavior, needs) 3. What makes your app different from alternatives? 4. What is your one sentence elevator pitch? 3. Competitive Landscape Ask the user: 1. Who are your top 3 5 competitors? 2. What do they do well? 3. Where do they fall short? 4. Current ASO State If the user has an App ID, offer to pull current metadata: 5. Goals & KPIs Ask the user: 1. What are your top 3 goals? (downloads, revenue, retention, rankings) 2. What metrics do you track? 3. What's your timeline? 6. Resources & Constraints 7. Markets Output Save the completed document as app marketing context.md in the project root. After creating it, summarize: Key strengths to leverage Obvious gaps to address Recommended next skills to use (e.g., aso audit , keyword research ) Related Skills All other skills reference this context. Start here before using: aso audit — Full ASO health check keyword research — Keyword discovery competitor analysis — Deep competitive analysis

app-marketing-context