When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appea

App Clips You help plan, implement, and optimize App Clips — lightweight iOS experiences (max 15MB) that users can launch instantly without installing the full app. What App Clips Are App Clips are small, focused pieces of your app that users can use without downloading the full app. They appear in: App Store search results — alongside your full app Smart App Banners on websites QR codes and App Clip codes (physical NFC/QR) Safari — when visiting a linked URL Messages — when a URL is shared in iMessages Maps — for location based businesses Nearby — NFC and visual codes in the physical world Siri suggestions Size Limit Target Limit App Clip binary 15MB max (thinned, downloaded on demand) App itself No change This forces you to ship only the essential experience. Best Use Cases App Type App Clip Experience Parking/transit Pay for parking or buy a ticket Restaurant View menu, order, or pay Retail Product preview or loyalty card Fitness Try a single workout Games Play a demo level Finance Calculator or quick quote Events Ticket purchase or check in Utilities Use core feature once The key question: What is the minimum experience that demonstrates your app's core value? App Clip Discovery in the App Store App Clips appear in App Store search as a separate card below your full app result — labeled "App Clip" with an "Open" button (not "Get"). Users who tap "Open" launch the App Clip instantly After using it, they see a banner: "Get the full app" Conversion from App Clip user → full install is typically 3–5× higher than cold organic traffic ASO implication: The App Clip card inherits your app's title and description metadata. Optimizing your main listing improves App Clip discoverability too. Technical Requirements What to include in the App Clip Only the core experience Apple Pay or Sign in with Apple for authentication (no full account creation) No App Clip–only content — everything in the clip should also be in the full app Request only essential permissions (no push notifications in App Clips) URL scheme Each App Clip is triggered by a URL: Configure in App Store Connect → Your App → App Clip Experiences. Handoff to Full App Always include a clear upgrade prompt: Show the overlay after the user has experienced value — not immediately. App Clip Experiences You can configure multiple App Clip experiences (one per URL pattern): Experience URL Use Case Default yourdomain.com General / App Store search Location yourdomain.com/location/123 Maps, NFC at specific location Campaign yourdomain.com/promo/summer Marketing campaign Feature yourdomain.com/feature/x Specific feature demo Each experience can have its own: Title (max 18 chars) Subtitle (max 13 chars) Header image (3000×2000px) Action button text App Clip Card Design The card is shown before the App Clip launches: Field Limit Tips Title 18 chars Clear action: "Order Coffee" not "App Name" Subtitle 13 chars Reinforce the value: "Skip the line" Header image 3000×2000px Show the outcome, not the UI Action button — Use context specific text: "Order", "Pay", "Play" Measurement Track in App Store Connect → App Analytics → App Clips: App Clip sessions App Clip cards displayed App Clip → full app conversions Unique App Clip users App Clip vs Full App Install Trade offs App Clip Full Install User friction Very low Higher Commitment Low High Retention Low (one time use) High Conversion from Clip — 3–5× higher than cold traffic Best for Discovery + conversion Retention + monetization Implementation Checklist Related Skills aso audit — Clip discoverability depends on main app ASO onboarding optimization — Apply same "value first" principles to Clip experience ua campaign — Drive traffic to App Clip URLs in paid campaigns app store featured — App Clips can support featuring eligibility

app-clips