Use when creating Keynote, PowerPoint, Google Slides animations, or any presentation motion design work.

Presentation Animation Apply Disney's 12 animation principles to Keynote, PowerPoint, Google Slides, and presentation software. Quick Reference Principle Presentation Implementation Squash & Stretch Bounce emphasis, elastic scaling Anticipation Build sequences, pre reveal fades Staging Focal point management, dimming Straight Ahead / Pose to Pose Morph vs discrete transitions Follow Through / Overlapping Staggered builds, delayed elements Slow In / Slow Out Ease animations, avoid linear Arc Motion paths, curved entrances Secondary Action Supporting graphics follow primary Timing Builds 0.3 0.5s, transitions 0.5 0.8s Exaggeration Emphasis effects, attention draws Solid Drawing Consistent alignment, visual balance Appeal Professional polish, purposeful motion Principle Applications Squash & Stretch : Use bounce effect sparingly for playful emphasis. Scale animations should feel elastic not mechanical. Key numbers can "pop" with slight overshoot. Anticipation : Fade out previous content before new appears. Slight pause after slide transition before builds begin. Dim existing elements before highlighting new ones. Staging : One focal point per moment. Dim completed content to 30 50% opacity. Use motion to direct eye path. Build complex diagrams piece by piece. Straight Ahead vs Pose to Pose : Morph transitions (Keynote Magic Move, PowerPoint Morph) create fluid straight ahead motion. Standard builds are pose to pose. Use morph for transformation stories. Follow Through & Overlapping : Build related items with 0.1 0.2s delays. Supporting text follows primary graphic. Bullet points stagger naturally. Don't animate everything simultaneously. Slow In / Slow Out : Always use ease in out or ease out. Never linear—looks robotic. Keynote: "Ease In & Out". PowerPoint: use custom motion paths with curve handles. Arc : Motion paths should curve naturally. Elements entering from sides arc inward. Exit animations arc toward edges. Straight lines feel mechanical. Secondary Action : Icons animate alongside text reveals. Arrows appear as relationships are explained. Background subtle shifts support primary content. Timing : Text builds: 0.3 0.5s. Graphic reveals: 0.4 0.6s. Slide transitions: 0.5 0.8s. Complex sequences: 0.2 0.3s between elements. Match pacing to speaking rhythm. Exaggeration : Use scale emphasis for key points. Pulse effect for critical numbers. Shake for contrast/disagreement. Reserve exaggeration for truly important moments. Solid Drawing : Maintain grid alignment during motion. Consistent transform origins. Elements should feel anchored to the slide structure. Appeal : Purposeful animation builds credibility. Excessive motion distracts and annoys. Every animation should serve communication. Software Patterns Keynote PowerPoint Google Slides Build Sequences Content Type Animation Duration Delay Title Fade + Scale 0.5s 0s Subtitle Fade 0.4s 0.2s Bullet 1 Fade + Move 0.3s 0.3s Bullet 2+ Fade + Move 0.3s +0.15s each Image Scale from center 0.5s varies Chart Custom/Wipe 0.6s varies Presenter Tips 1. Animate on click, not automatically—control your pacing 2. Practice with animations—know what comes next 3. Less is more—animation should clarify, not decorate 4. Test on presentation display—timing feels different at scale 5. Have a backup with no animations for technical issues

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