When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'conte

Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform — platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below. Before Creating Content Check for product marketing context first: If .agents/product marketing.md exists (or .claude/product marketing.md , or the legacy product marketing context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Goals What's the primary objective? (Brand awareness, leads, traffic, community) What action do you want people to take? Are you building personal brand, company brand, or both? 2. Audience Who are you trying to reach? What platforms are they most active on? What content do they engage with? 3. Brand Voice What's your tone? (Professional, casual, witty, authoritative) Any topics to avoid? Any specific terminology or style guidelines? 4. Resources How much time can you dedicate to social? Do you have existing content to repurpose? Can you create video content? Platform Quick Reference Platform Best For Frequency Key Format LinkedIn B2B, thought leadership 3 5x/week Carousels, stories Twitter/X Tech, real time, community 3 10x/day Threads, hot takes Instagram Visual brands, lifestyle 1 2 posts + Stories daily Reels, carousels TikTok Brand awareness, younger audiences 1 4x/day Short form video Facebook Communities, local businesses 1 2x/day Groups, native video For detailed platform strategies (LinkedIn, X, Instagram, TikTok, Facebook, Telegram): See [references/platforms.md](references/platforms.md) For hashtag limits and character counts : See [references/platform limits.md](references/platform limits.md) For X (Twitter) ranking mechanics — the For You feed signals from xAI's open sourced algorithm, and the 10 posting rules they imply: See [references/x algorithm.md](references/x algorithm.md). Use it whenever the task involves posting on X. Content Pillars Framework Build your content around 3 5 pillars that align with your expertise and audience interests. Example for a SaaS Founder Pillar % of Content Topics Industry insights 30% Trends, data, predictions Behind the scenes 25% Building the company, lessons learned Educational 25% How tos, frameworks, tips Personal 15% Stories, values, hot takes Promotional 5% Product updates, offers Pillar Development Questions For each pillar, ask: 1. What unique perspective do you have? 2. What questions does your audience ask? 3. What content has performed well before? 4. What can you create consistently? 5. What aligns with business goals? Hook Formulas The first line determines whether anyone reads the rest. Curiosity Hooks "I was wrong about [common belief]." "[Outcome] usually comes down to [specific, surprising cause]." "[Impressive result] in [surprisingly short time]." Story Hooks "Last week, [unexpected thing] happened." "I almost [big mistake/failure]." "3 years ago, I [past state]. Today, [current state]." Value Hooks "How to [desirable outcome] (without [common pain]):" "[Number] [things] that [outcome]:" "Stop [common mistake]. Do this instead:" Contrarian Hooks "Unpopular opinion: [bold statement]" "[Common advice] cost us [specific result]." "I stopped [common practice] and [positive result]." For post templates and more hooks : See [references/post templates.md](references/post templates.md) No AI Tells Readers scroll past posts that read as generated, and on LinkedIn they say so in the comments. A hook formula is a starting shape. Fill it with a specific fact, number, or story. Never write these: Contrast reveals : "It's not X, it's Y." "Not because X. Because Y." State Y directly, with the reason. Negation lists : "No X, no Y, no Z." Say what does happen. One plain absence ("No card required") is fine. Trailing pile ons : a full claim, then a comma and more restating clauses. End the sentence at the claim. Self answered questions and colon reveals : "The result? 3x faster." "The best part: it learns." FAQ questions and a question in the reader's own voice are fine. Stock phrases : "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level," "Here's the thing." Em dashes in posts. Use a period or a line break. Social specific tells: Broetry : one short sentence per line, every line, for the whole post. Write paragraphs and break lines where a person would pause. Engagement bait : "Agree?" "Thoughts?" "Let that sink in." "Read that again." End on the point, or a real question you want answered. Manufactured vulnerability : "I'll be honest, I was terrified..." with no real story behind it. Emoji as bullets : 🚀 ✅ 💡 leading every line. Keep fragments and lists of three to one per post. For the full blacklist, use the copywriting skill's AI tells reference. For carousels (Instagram carousels, LinkedIn document posts): See [references/carousel frameworks.md](references/carousel frameworks.md) — five slide by slide narrative architectures (Value Stack, Problem Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides. Content Repurposing System Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer form pillar content and adapted to each platform. Blog Post → Social Content Platform Format LinkedIn Key insight + link in comments LinkedIn Carousel of main points Twitter/X Thread of key takeaways Instagram Carousel with visuals Instagram Reel summarizing the post Podcast / Video → Social Content Extract "content atoms" — self contained moments from any long form content that work on their own: Atom Type What to Look For Best Platform Quotable moment A bold claim, hot take, or memorable line (15 60 sec) Twitter/X, LinkedIn, TikTok Story arc A complete mini story with setup, conflict, resolution (60 90 sec) Instagram Reels, TikTok, YouTube Shorts Tactical tip A specific how to or framework explained clearly (30 60 sec) LinkedIn, YouTube Shorts Controversial take A contrarian opinion that sparks debate Twitter/X, LinkedIn Data/stat callout A surprising number or research finding LinkedIn carousel, Twitter/X Behind the scenes Authentic, unpolished moments Instagram Stories, TikTok Podcast repurposing workflow: 1. Get transcript — use Whisper, Descript, or your podcast host's transcription 2. Mark timestamps — flag the 5 10 best moments while listening or scanning transcript 3. Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual) 4. Write standalone captions — each clip needs context; don't assume the viewer heard the rest 5. Add subtitles — most social video is watched without sound 6. Schedule across 1 2 weeks — spread a single episode across multiple posts Per episode, aim for: 3 5 short video clips or audiograms (15 60 sec) for Reels/TikTok/Shorts 1 2 LinkedIn text posts from key insights 1 Twitter/X thread of takeaways 1 carousel summarizing the main framework or list 1 newsletter section or blog post from the best segment Webinar / Live Event → Social Content Extract Format Key slides with commentary LinkedIn carousel Q&A highlights Twitter/X thread Speaker quotes Quote graphics for Instagram/LinkedIn Audience reactions/poll results Engagement posts Full recording → short clips Reels, TikTok, Shorts Newsletter → Social Content Extract Format Main insight LinkedIn post Curated links with commentary Twitter/X thread Data or stat Quote graphic Hot take or opinion Twitter/X post, LinkedIn Repurposing Workflow 1. Create pillar content (blog, video, podcast, webinar, newsletter) 2. Extract content atoms (5 10 per piece — quotes, stories, tips, data) 3. Adapt to each platform (format, length, and tone) 4. Write standalone captions (each post must work without context) 5. Schedule across the week (spread distribution, don't dump all at once) 6. Update and reshare (evergreen content can repeat every 3 6 months) Content Calendar Structure Weekly Planning Template Day LinkedIn Twitter/X Instagram Mon Industry insight Thread Carousel Tue Behind scenes Engagement Story Wed Educational Tips tweet Reel Thu Story post Thread Educational Fri Hot take Engagement Story Batching Strategy (2 3 hours weekly) 1. Review content pillar topics 2. Write 5 LinkedIn posts 3. Write 3 Twitter threads + daily tweets 4. Create Instagram carousel + Reel ideas 5. Schedule everything 6. Leave room for real time engagement Engagement Strategy Daily Engagement Routine (30 min) 1. Respond to all comments on your posts (5 min) 2. Comment on 5 10 posts from target accounts (15 min) 3. Share/repost with added insight (5 min) 4. Send 2 3 DMs to new connections (5 min). For LinkedIn as an outbound channel (limits, sequences, connection and message copy), see the cold email skill's LinkedIn outreach reference For surfacing which posts to comment on (top 10 daily lists, brand/competitor monitoring, intent signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky. Quality Comments Add new insight, not just "Great post!" Share a related experience Ask a thoughtful follow up question Respectfully disagree with nuance Building Relationships Identify 20 50 accounts in your space Consistently engage with their content Share their content with credit Eventually collaborate (podcasts, co created content) Analytics & Optimization Metrics That Matter Awareness: Impressions, Reach, Follower growth rate Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves Conversion: Link clicks, Profile visits, DMs received, Leads attributed Weekly Review Top 3 performing posts (why did they work?) Bottom 3 posts (what can you learn?) Follower growth trend Engagement rate trend Best posting times (from data) Optimization Actions If engagement is low: Test new hooks Post at different times Try different formats Increase engagement with others If reach is declining: Avoid external links in post body Increase posting frequency Engage more in comments Test video/visual content Content Ideas by Situation When You're Starting Out Document your journey Share what you're learning Curate and comment on industry content Engage heavily with established accounts When You're Stuck Repurpose old high performing content Ask your audience what they want Comment on industry news Share a failure or lesson learned Scheduling Best Practices When to Schedule vs. Post Live Schedule: Core content posts, Threads, Carousels, Evergreen content Post live: Real time commentary, Responses to news/trends, Engagement with others Queue Management Maintain 1 2 weeks of scheduled content Review queue weekly for relevance Leave gaps for spontaneous posts Adjust timing based on