When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'conte

Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. Before Creating Content Check for product marketing context first: If .agents/product marketing.md exists (or .claude/product marketing.md , or the legacy product marketing context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Goals What's the primary objective? (Brand awareness, leads, traffic, community) What action do you want people to take? Are you building personal brand, company brand, or both? 2. Audience Who are you trying to reach? What platforms are they most active on? What content do they engage with? 3. Brand Voice What's your tone? (Professional, casual, witty, authoritative) Any topics to avoid? Any specific terminology or style guidelines? 4. Resources How much time can you dedicate to social? Do you have existing content to repurpose? Can you create video content? Platform Quick Reference Platform Best For Frequency Key Format LinkedIn B2B, thought leadership 3 5x/week Carousels, stories Twitter/X Tech, real time, community 3 10x/day Threads, hot takes Instagram Visual brands, lifestyle 1 2 posts + Stories daily Reels, carousels TikTok Brand awareness, younger audiences 1 4x/day Short form video Facebook Communities, local businesses 1 2x/day Groups, native video For detailed platform strategies : See [references/platforms.md](references/platforms.md) For hashtag limits and character counts : See [references/platform limits.md](references/platform limits.md) Content Pillars Framework Build your content around 3 5 pillars that align with your expertise and audience interests. Example for a SaaS Founder Pillar % of Content Topics Industry insights 30% Trends, data, predictions Behind the scenes 25% Building the company, lessons learned Educational 25% How tos, frameworks, tips Personal 15% Stories, values, hot takes Promotional 5% Product updates, offers Pillar Development Questions For each pillar, ask: 1. What unique perspective do you have? 2. What questions does your audience ask? 3. What content has performed well before? 4. What can you create consistently? 5. What aligns with business goals? Hook Formulas The first line determines whether anyone reads the rest. Curiosity Hooks "I was wrong about [common belief]." "The real reason [outcome] happens isn't what you think." "[Impressive result] — and it only took [surprisingly short time]." Story Hooks "Last week, [unexpected thing] happened." "I almost [big mistake/failure]." "3 years ago, I [past state]. Today, [current state]." Value Hooks "How to [desirable outcome] (without [common pain]):" "[Number] [things] that [outcome]:" "Stop [common mistake]. Do this instead:" Contrarian Hooks "Unpopular opinion: [bold statement]" "[Common advice] is wrong. Here's why:" "I stopped [common practice] and [positive result]." For post templates and more hooks : See [references/post templates.md](references/post templates.md) For carousels (Instagram carousels, LinkedIn document posts): See [references/carousel frameworks.md](references/carousel frameworks.md) — five slide by slide narrative architectures (Value Stack, Problem Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides. Content Repurposing System Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer form pillar content and adapted to each platform. Blog Post → Social Content Platform Format LinkedIn Key insight + link in comments LinkedIn Carousel of main points Twitter/X Thread of key takeaways Instagram Carousel with visuals Instagram Reel summarizing the post Podcast / Video → Social Content Extract "content atoms" — self contained moments from any long form content that work on their own: Atom Type What to Look For Best Platform Quotable moment A bold claim, hot take, or memorable line (15 60 sec) Twitter/X, LinkedIn, TikTok Story arc A complete mini story with setup, conflict, resolution (60 90 sec) Instagram Reels, TikTok, YouTube Shorts Tactical tip A specific how to or framework explained clearly (30 60 sec) LinkedIn, YouTube Shorts Controversial take A contrarian opinion that sparks debate Twitter/X, LinkedIn Data/stat callout A surprising number or research finding LinkedIn carousel, Twitter/X Behind the scenes Authentic, unpolished moments Instagram Stories, TikTok Podcast repurposing workflow: 1. Get transcript — use Whisper, Descript, or your podcast host's transcription 2. Mark timestamps — flag the 5 10 best moments while listening or scanning transcript 3. Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual) 4. Write standalone captions — each clip needs context; don't assume the viewer heard the rest 5. Add subtitles — most social video is watched without sound 6. Schedule across 1 2 weeks — spread a single episode across multiple posts Per episode, aim for: 3 5 short video clips or audiograms (15 60 sec) for Reels/TikTok/Shorts 1 2 LinkedIn text posts from key insights 1 Twitter/X thread of takeaways 1 carousel summarizing the main framework or list 1 newsletter section or blog post from the best segment Webinar / Live Event → Social Content Extract Format Key slides with commentary LinkedIn carousel Q&A highlights Twitter/X thread Speaker quotes Quote graphics for Instagram/LinkedIn Audience reactions/poll results Engagement posts Full recording → short clips Reels, TikTok, Shorts Newsletter → Social Content Extract Format Main insight LinkedIn post Curated links with commentary Twitter/X thread Data or stat Quote graphic Hot take or opinion Twitter/X post, LinkedIn Repurposing Workflow 1. Create pillar content (blog, video, podcast, webinar, newsletter) 2. Extract content atoms (5 10 per piece — quotes, stories, tips, data) 3. Adapt to each platform (format, length, and tone) 4. Write standalone captions (each post must work without context) 5. Schedule across the week (spread distribution, don't dump all at once) 6. Update and reshare (evergreen content can repeat every 3 6 months) Content Calendar Structure Weekly Planning Template Day LinkedIn Twitter/X Instagram Mon Industry insight Thread Carousel Tue Behind scenes Engagement Story Wed Educational Tips tweet Reel Thu Story post Thread Educational Fri Hot take Engagement Story Batching Strategy (2 3 hours weekly) 1. Review content pillar topics 2. Write 5 LinkedIn posts 3. Write 3 Twitter threads + daily tweets 4. Create Instagram carousel + Reel ideas 5. Schedule everything 6. Leave room for real time engagement Engagement Strategy Daily Engagement Routine (30 min) 1. Respond to all comments on your posts (5 min) 2. Comment on 5 10 posts from target accounts (15 min) 3. Share/repost with added insight (5 min) 4. Send 2 3 DMs to new connections (5 min) For surfacing which posts to comment on (top 10 daily lists, brand/competitor monitoring, intent signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky. Quality Comments Add new insight, not just "Great post!" Share a related experience Ask a thoughtful follow up question Respectfully disagree with nuance Building Relationships Identify 20 50 accounts in your space Consistently engage with their content Share their content with credit Eventually collaborate (podcasts, co created content) Analytics & Optimization Metrics That Matter Awareness: Impressions, Reach, Follower growth rate Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves Conversion: Link clicks, Profile visits, DMs received, Leads attributed Weekly Review Top 3 performing posts (why did they work?) Bottom 3 posts (what can you learn?) Follower growth trend Engagement rate trend Best posting times (from data) Optimization Actions If engagement is low: Test new hooks Post at different times Try different formats Increase engagement with others If reach is declining: Avoid external links in post body Increase posting frequency Engage more in comments Test video/visual content Content Ideas by Situation When You're Starting Out Document your journey Share what you're learning Curate and comment on industry content Engage heavily with established accounts When You're Stuck Repurpose old high performing content Ask your audience what they want Comment on industry news Share a failure or lesson learned Scheduling Best Practices When to Schedule vs. Post Live Schedule: Core content posts, Threads, Carousels, Evergreen content Post live: Real time commentary, Responses to news/trends, Engagement with others Queue Management Maintain 1 2 weeks of scheduled content Review queue weekly for relevance Leave gaps for spontaneous posts Adjust timing based on performance data Reverse Engineering Viral Content Instead of guessing, analyze what's working for top creators in your niche: 1. Find creators — 10 20 accounts with high engagement 2. Collect data — 500+ posts for analysis 3. Analyze patterns — Hooks, formats, CTAs that work 4. Codify playbook — Document repeatable patterns 5. Layer your voice — Apply patterns with authenticity 6. Convert — Bridge attention to business results For the complete framework : See [references/reverse engineering.md](references/reverse engineering.md) Short Form Video (TikTok, Reels, Shorts) Short form video is the highest reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts. Platform Specs Platform Optimal Length Aspect Ratio Key Difference TikTok 15 60 sec 9:16 Trending sounds, raw/authentic feel Reels 15 30 sec 9:16 Polished content, rewards saves/shares Shorts 30 60 sec 9:16 YouTube SEO applies, searchable titles The 3 Second Rule You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks: All three should hit in the first second. Video Structures Problem Solution (15 30 sec): List Format (30 60 sec): Tutorial (30 60 sec): Caption & Subtitle Best Practices Captions increase watch time by 25 40%. Most social video is watched without sound. MAX 2 lines on screen at once 3 5 words per line Bold, sans serif font with black outline Highlight key words in a different color Match timing to speech exactly Tools: CapCut (free), Descript, Captions.ai, Premiere Pro Content Ideas by Type Business Type Video Ideas SaaS Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" E commerce Unboxing, comparisons, how it's made, customer reviews Services Process reveals, client transformations, myth busting Personal brand Lessons learned, controversial takes, day in the life Common Mistakes 1. Slow hooks — don't build up to the point 2. No text overlay — many watch without sound 3. Poor audio — bad audio kil