When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatG

AI SEO You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI generated answers. Before Starting Check for product marketing context first: If .agents/product marketing.md exists (or .claude/product marketing.md , or the legacy product marketing context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Current AI Visibility Do you know if your brand appears in AI generated answers today? Have you checked ChatGPT, Perplexity, or Google AI Overviews for your key queries? What queries matter most to your business? 2. Content & Domain What type of content do you produce? (Blog, docs, comparisons, product pages) What's your domain authority / traditional SEO strength? Do you have existing structured data (schema markup)? 3. Goals Get cited as a source in AI answers? Appear in Google AI Overviews for specific queries? Compete with specific brands already getting cited? Optimize existing content or create new AI optimized content? 4. Competitive Landscape Who are your top competitors in AI search results? Are they being cited where you're not? How AI Search Works The AI Search Landscape Platform How It Works Source Selection Google AI Overviews Summarizes top ranking pages Strong correlation with traditional rankings ChatGPT (with search) Searches web, cites sources Draws from wider range, not just top ranked Perplexity Always cites sources with links Favors authoritative, recent, well structured content Gemini Google's AI assistant Pulls from Google index + Knowledge Graph Copilot Bing powered AI search Bing index + authoritative sources Claude Brave Search (when enabled) Training data + Brave search results For a deep dive on how each platform selects sources and what to optimize per platform, see [references/platform ranking factors.md](references/platform ranking factors.md). Key Difference from Traditional SEO Traditional SEO gets you ranked. AI SEO gets you cited . In traditional search, you need to rank on page 1. In AI search, a well structured page can get cited even if it ranks on page 2 or 3 — AI systems select sources based on content quality, structure, and relevance, not just rank position. Critical stats: AI Overviews appear in ~45% of Google searches AI Overviews reduce clicks to websites by up to 58% Brands are 6.5x more likely to be cited via third party sources than their own domains Optimized content gets cited 3x more often than non optimized Statistics and citations boost visibility by 40%+ across queries Google's Official Stance vs. Multi Platform Reality This is important to read once before doing anything else. Google's position ([AI features optimization guide](https://developers.google.com/search/docs/fundamentals/ai optimization guide)): "The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems." Google explicitly says: No special markup or files are required for AI Overviews or AI Mode Don't chunk content for AI — write for people, organize with normal headings and paragraphs Don't write separate content for AI — that risks "scaled content abuse" spam policy Helpful, reliable, people first content wins — same E E A T standards as regular Search No AI specific Search Console reporting — use standard SEO metrics Other AI engines (ChatGPT, Claude, Perplexity, Copilot) behave differently: They actively reward extractable structure — passages, FAQs, comparison tables, definition blocks They parse llms.txt , structured pricing pages, and machine readable files when present They cite third party sources (Reddit, Wikipedia, review sites) more heavily than top ranked pages What this means for the work: The structural patterns in this skill (40–60 word answer blocks, FAQ schema, comparison tables) help non Google AI engines materially. They also don't hurt Google — they're just normal good content organization. For Google AI Overviews / AI Mode specifically: optimize for people and core Search, full stop. Strong E E A T, original information, semantic HTML, clean indexability. For ChatGPT/Claude/Perplexity: layer on the extractable structure + llms.txt + machine readable files. When in doubt, default to "write for people, organize for clarity" — that satisfies both camps. Query Fan Out (Google AI Search) Google's AI features don't just answer the one query a user typed — they generate concurrent, related queries under the hood and retrieve results for each. Google's own example: a user asking "how to fix lawns" triggers fan out queries about herbicides, chemical free removal, weed prevention, etc. The AI synthesizes across all of them. Implications: Single page per keyword targeting is less effective. Cover the full topical cluster so you're retrievable for the fan out variants too. Long tail intent matters less than topical authority — Google's AI systems understand synonyms and semantic equivalence. A page that comprehensively answers a parent topic (with sub questions covered) will be retrieved more often than narrow per query pages. Action : when planning content, brainstorm the 5–10 related queries the AI is likely to fan out to and make sure your content (or your site as a whole) covers them. ChatGPT fans out too — and you can extract its literal background queries for your niche via DevTools (method in [references/format volatility.md](references/format volatility.md)). Post 5.6, ChatGPT's fan outs shifted away from "best/vs/top" modifiers toward site: and "official" searches — use the extraction to see where your category's fan outs stand today. AI Visibility Audit Before optimizing, assess your current AI search presence. Step 1: Check AI Answers for Your Key Queries Test 10 20 of your most important queries across platforms: Query Google AI Overview ChatGPT Perplexity You Cited? Competitors Cited? : : : : : : : : : : [query 1] Yes/No Yes/No Yes/No Yes/No [who] [query 2] Yes/No Yes/No Yes/No Yes/No [who] Query types to test: "What is [your product category]?" "Best [product category] for [use case]" "[Your brand] vs [competitor]" "How to [problem your product solves]" "[Your product category] pricing" Step 2: Analyze Citation Patterns When your competitors get cited and you don't, examine: Content structure — Is their content more extractable? Authority signals — Do they have more citations, stats, expert quotes? Freshness — Is their content more recently updated? Schema markup — Do they have structured data you're missing? Third party presence — Are they cited via Wikipedia, Reddit, review sites? Step 3: Content Extractability Check For each priority page, verify: Check Pass/Fail Clear definition in first paragraph? Self contained answer blocks (work without surrounding context)? Statistics with sources cited? Comparison tables for "[X] vs [Y]" queries? FAQ section with natural language questions? Schema markup (FAQ, HowTo, Article, Product)? Expert attribution (author name, credentials)? Recently updated (within 6 months)? Heading structure matches query patterns? AI bots allowed in robots.txt? Step 4: AI Bot Access Check Verify your robots.txt allows AI crawlers. Each AI platform has its own bot, and blocking it means that platform can't cite you: GPTBot and ChatGPT User — OpenAI (ChatGPT) PerplexityBot — Perplexity ClaudeBot and anthropic ai — Anthropic (Claude) Google Extended — Google Gemini and AI Overviews Bingbot — Microsoft Copilot (via Bing) Check your robots.txt for Disallow rules targeting any of these. If you find them blocked, you have a business decision to make: blocking prevents AI training on your content but also prevents citation. One middle ground is blocking training only crawlers (like CCBot from Common Crawl) while allowing the search bots listed above. See [references/platform ranking factors.md](references/platform ranking factors.md) for the full robots.txt configuration. Optimization Strategy The Three Pillars Pillar 1: Structure — Make Content Extractable AI systems extract passages, not pages. Every key claim should work as a standalone statement. Content block patterns: Definition blocks for "What is X?" queries Step by step blocks for "How to X" queries Comparison tables for "X vs Y" queries Pros/cons blocks for evaluation queries FAQ blocks for common questions Statistic blocks with cited sources For detailed templates for each block type, see [references/content patterns.md](references/content patterns.md). Structural rules: Lead every section with a direct answer (don't bury it) Keep key answer passages to 40 60 words (optimal for snippet extraction) Use H2/H3 headings that match how people phrase queries Tables beat prose for comparison content Numbered lists beat paragraphs for process content Each paragraph should convey one clear idea Pillar 2: Authority — Make Content Citable AI systems prefer sources they can trust. Build citation worthiness. The Princeton GEO research (KDD 2024, studied across Perplexity.ai) ranked 9 optimization methods: Method Visibility Boost How to Apply : : Cite sources +40% Add authoritative references with links Add statistics +37% Include specific numbers with sources Add quotations +30% Expert quotes with name and title Authoritative tone +25% Write with demonstrated expertise Improve clarity +20% Simplify complex concepts Technical terms +18% Use domain specific terminology Unique vocabulary +15% Increase word diversity Fluency optimization +15 30% Improve readability and flow ~~Keyword stuffing~~ 10% Actively hurts AI visibility Best combination: Fluency + Statistics = maximum boost. Low ranking sites benefit even more — up to 115% visibility increase with citations. Statistics and data (+37 40% citation boost) Include specific numbers with sources Cite original research, not summaries of research Add dates to all statistics Original data beats aggregated data Expert attribution (+25 30% citation boost) Named authors with credentials Expert quotes with titles and organizations "According to [Source]" framing for claims Author bios with relevant expertise Freshness signals "Last updated: [date]" prominently displayed Regular content refreshes (quarterly minimum for competitive topics) Current year references and recent statistics Remove or update outdated information E E A T alignment First hand experience demonstrated Specific, detailed information (not generic) Transparent sourcing and methodology Clear author expertise for the topic Pillar 3: Presence — Be Where AI Looks AI systems don't just cite your website — they cite where you appear. Third party sources matter more than your own site: Wikipedia mentions (7.8% of all ChatGPT citations) Reddit discussions (volatile: ~1.8% of ChatGPT citations historically, but nearly wiped from ChatGPT by Aug 2026 retrieval changes — still retrieved elsewhere; see the volatility section in [references/agent readiness.md](references/agent readiness.md)) Industry publications and guest posts LinkedIn — per LinkedIn's own A

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