Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

Competitive Ads Extractor This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating. When to Use This Skill Researching competitor ad strategies Finding inspiration for your own ads Understanding market positioning Identifying successful ad patterns Analyzing messaging that works Discovering new use cases or pain points Planning ad campaigns with proven concepts What This Skill Does 1. Extracts Ads : Scrapes ads from Facebook Ad Library, LinkedIn, etc. 2. Captures Screenshots : Saves visual copies of all ads 3. Analyzes Messaging : Identifies problems, use cases, and value props 4. Categorizes Ads : Groups by theme, audience, or format 5. Identifies Patterns : Finds common successful approaches 6. Provides Insights : Explains why certain ads likely perform well How to Use Basic Extraction Specific Analysis Competitive Set Specific Platform Example User : "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them." Process : Output : Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter What You Can Learn Messaging Analysis What problems they emphasize How they position against competition Value propositions that resonate Target audience segments Creative Patterns Visual styles that work Video vs. static image performance Color schemes and branding Layout patterns Copy Formulas Headline structures Call to action patterns Length and tone Emotional triggers Campaign Strategy Seasonal campaigns Product launch approaches Feature announcement tactics Retargeting patterns Best Practices Legal & Ethical ✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs Analysis Tips 1. Look for patterns : What themes repeat? 2. Track over time : Save ads monthly to see evolution 3. Test hypotheses : Adapt successful patterns for your brand 4. Segment by audience : Different messages for different targets 5. Compare platforms : LinkedIn vs Facebook messaging differs Advanced Features Trend Tracking Multi Competitor Analysis Industry Benchmarks Format Analysis Common Workflows Ad Campaign Planning 1. Extract competitor ads 2. Identify successful patterns 3. Note gaps in their messaging 4. Brainstorm unique angles 5. Draft test ad variations Positioning Research 1. Get ads from 5 competitors 2. Map their positioning 3. Find underserved angles 4. Develop differentiated messaging 5. Test against their approaches Creative Inspiration 1. Extract ads by theme 2. Analyze visual patterns 3. Note color and layout trends 4. Adapt successful patterns 5. Create original variations Tips for Success 1. Regular Monitoring : Check monthly for changes 2. Broad Research : Look at adjacent competitors too 3. Save Everything : Build a reference library 4. Test Insights : Run your own experiments 5. Track Performance : A/B test inspired concepts 6. Stay Original : Use for inspiration, not copying 7. Multiple Platforms : Compare Facebook, LinkedIn, TikTok, etc. Output Formats Screenshots : All ads saved as images Analysis Report : Markdown summary of insights Spreadsheet : CSV with ad copy, CTAs, themes Presentation : Visual deck of top performers Pattern Library : Categorized by approach Related Use Cases Writing better ad copy for your campaigns Understanding market positioning Finding content gaps in your messaging Discovering new use cases for your product Planning product marketing strategy Inspiring social media content

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