Turn a reference Instagram Reel into a script for your own Reel, tuned to your voice and repurposed from your newsletter content. Takes a Reel URL or Notion reference link, uses Apify to scrape the video, sends it to Gemini 2.5 Flash for full transcript + hook + structure analysis, then writes a new

Reels Scripting CRITICAL: Auto start on load When this skill triggers, go straight to Step 1. Do not summarise. Prerequisites This skill needs: APIFY API TOKEN environment variable (Instagram scraping) GOOGLE AI API KEY environment variable (Gemini 2.5 Flash video analysis) Node.js 18+ and the apify client and @google/generative ai packages If either env var is missing, tell the user to run: Then stop until both are set. Step 1. Get the reference Ask: Paste the reference Reel URL or Notion link. This is the outlier Reel you want to reverse engineer the format from. Wait for the URL. If the user pastes a Notion link, follow it via WebFetch, locate the Instagram Reel URL on the page, and extract it. If no Reel URL is found on the Notion page, ask the user to paste the Reel URL directly. Step 2. Get the newsletter topic Ask: What's the topic from your newsletter you want to repurpose into this Reel? Paste the relevant newsletter section, or type the core idea in a sentence. Wait for the topic. Read newsletter voice.md, voice.md, and about me.md from the project if they exist, so the script matches the user's voice. Step 3. Scrape and download the Reel Create ~/Desktop/Reels/ if it does not exist. Write a Node.js script at ~/Desktop/Reels/analyse reel.js that: 1. Uses apify client to call apify/instagram reel scraper with { directUrls: [reelUrl], resultsLimit: 1 } . If that returns no items, fall back to { urls: [reelUrl], resultsLimit: 1 } , then apify/instagram scraper with { directUrls: [reelUrl], resultsType: 'posts', resultsLimit: 1 } . 2. Extracts videoUrl from the returned item. 3. Downloads the video to ~/Desktop/Reels/downloads/{username} {shortCode}.mp4 . 4. Saves raw scrape data to ~/Desktop/Reels/reel data {shortCode}.json . Run the script. Confirm file size and metadata (views, likes, comments, caption first 200 chars) before continuing. Step 4. Analyse with Gemini 2.5 Flash Extend the Node script (or run a second pass) that: 1. Reads the downloaded .mp4 as base64. 2. Calls genAI.getGenerativeModel({ model: 'gemini 2.5 flash' }) . 3. Sends the video with this exact prompt: Save the analysis to ~/Desktop/Reels/analysis reference {shortCode}.md . Step 5. Write the new Reel script Using the analysis from Step 4, the newsletter topic from Step 2, and the user's voice files, write a new Reel script to ~/Desktop/Reels/reel [slug].md . Apply these rules (non negotiable): Hook Never open with "I". Use "this", "you", a fact, or a name drop. Proven formats: "This changed... forever" / negative flip ("X is useless unless...") / capability statement. Hook creates curiosity or pattern interrupt within 3 seconds. Mirror the hook's word count and structure from the reference analysis. Body British English. Short sentences. No em dashes, no semicolons. Use "you" and "just" conversationally ("you just drop in..."). Never merge three or more staccato fragments. Combine into one flowing sentence. Never state the conclusion. Let the facts do the work. No "link in bio". Use comment automation. Comment trigger Single caps word only (SCRIPT, WIKI, PROMPTS, VIDEO). Must directly relate to what is being promised. No quotes, no "below", no trailing punctuation. CTA "Comment [WORD] and I'll send you [specific thing]" Short. No "the link to my full" padding. Duration and structure Target 30 to 45 seconds total. 2 key points maximum, not 3. Caption mirrors the script. Update both together. Script file structure Step 6. QA loop Score the script against the rules in Step 5. Every violation must be fixed. Re score until the script hits 95/100. Never show the user anything below 95. Common violations to check: Opens with "I" Staccato fragments of three or more States the conclusion Multi word or stylised comment trigger Duration over 45 seconds when read aloud 3 points instead of 2 Caption does not mirror script Step 7. Offer the pipeline After the script is approved, offer: Two paths from here: 1. Record it yourself. 2. Auto generate with ElevenLabs (voice) + HeyGen (avatar) + Remotion (motion graphics). If you have the my video project configured, run npm run pipeline:claude routines with this script config. Rules Never skip the 95/100 QA gate. Always read voice.md and about me.md before writing. Voice match is non negotiable. Never invent metrics from the reference Reel. Use only what Apify returns. British English. No em dashes. No semicolons. Every script deliverable includes the exact caption and comment trigger alongside the script. Never deliver just the script. If the reference Reel scrape fails across all three actor variants, report the failure and stop. Do not fabricate analysis. Gemini 2.5 Flash is the model. Do not substitute without the user's approval.

reels-scripting