Systematically gather, score, and format client testimonials. Use when someone needs social proof, wants to collect feedback, needs to turn happy clients into public advocates, or asks for help requesting or drafting a testimonial.

Testimonial Collector Mode Detect from context or ask: "One script, full system, or full system with campaign?" Mode What you get Best for quick 1 outreach script + 1 format template Asking one client, right now standard Full collection system: timing, scripts, formatting, display guidance Building repeatable social proof deep Full system + multi channel strategy + case study pipeline Sales enablement, proposal library Default: standard — use quick if they have one client in mind. Use deep if they want a system they can hand to a VA. Context Loading Gates Before proceeding, gather: [ ] Client name, company, and industry [ ] Project type and specific deliverables [ ] Key results — push for at least one number ("even a rough estimate") [ ] Desired output format (short quote / medium paragraph / full narrative) [ ] Urgency (this week vs. building a library) If results are vague (e.g., "things improved"), stop and ask: "Can you name one specific number — even a rough estimate? That's what makes a testimonial credible and usable." Do not draft until you have this. If the user wants to skip a field: note it and flag the quality impact in the output. Phase 1: Situation Analysis Before drafting anything, reason through: 1. Client relationship stage: Was this a quick project or a deep engagement? Depth affects how much authentic language is available. 2. Results clarity: Are the outcomes measurable (numbers, timelines, named outcomes) or soft (vibes, general satisfaction)? 3. Format match: What placement does the user need this for? A homepage needs different length than a sales deck. 4. Voice data: Does the user have existing communication from this client (emails, Slack, quotes) that can inform tone? Output a brief situation summary: "You have a [length] engagement with [client] in [industry], with [strong/weak] results data. I'll draft in [format] with [authentic/templated] voice. Main gap to address: [specific gap]." Phase 2: Quality Scoring Framework Score the raw testimonial content (or anticipated content) before drafting: Dimension Score 1 Score 3 Score 5 Specificity No details Vague references Specific named result Measurability "It was great" "Noticeable improvement" "40% increase in leads" Authentic Voice Sounds like ad copy Slightly stilted Reads exactly how a person talks Length Too short (no context) Decent but thin Enough for all 3 formats Scoring rule: 4+ on all 4 dimensions → ready to use ≤2 on any dimension → apply iteration protocol before delivering Phase 3: Draft Generation The Ask Templates Direct Ask: Question Route: Draft on Behalf Framework: Rules for writing in the client's voice: Tone: Match their actual communication style (check emails/messages for vocabulary) Structure: Situation Before → What Changed → Specific Result → Recommendation Avoid: Superlatives without evidence ("amazing," "life changing") Avoid: Leading with praise — lead with the client's situation Length: 50 75 words (short), 100 150 words (medium), 200+ (long/full) Fill in template: Phase 4: Format Production Short Format (2 liner) Use for: Homepage, LinkedIn featured section, proposal proof points Medium Format (2 3 sentences) Use for: Services page, sales decks, email sequences Long Format (Full narrative) Structure: 1. Context paragraph (2 3 sentences on the situation) 2. Transformation paragraph (what happened during the engagement) 3. Results paragraph (outcomes, numbers, named wins) 4. Closing recommendation sentence Use for: Case study pages, downloadable PDFs, high trust sales assets Phase 5: Self Critique Pass (REQUIRED) After generating all formats, evaluate: Specificity check: Does the short version have at least one concrete outcome (not just "great results")? Voice check: Could the client have actually written this, or does it sound like a marketing headline? Placement check: Is the recommended format actually correct length for the stated use case? Ethics check: Does the draft contain any claims the client didn't make or numbers you added? Flag any issues: "The short version lacks a specific metric — you'll need to get one number from the client before using this on a homepage." Iteration Protocol If the received testimonial scores ≤2 on any dimension, send this gentle follow up: If a second request still yields nothing specific: use Tier 3 proxy language: "noticeable improvement in [area]" or "process now runs without manual oversight" Placement Recommendation Always deliver a placement recommendation with the formatted testimonials: Format Recommended Locations Why Short (2 liner) Homepage, proposals, LinkedIn Trust at first glance Medium Services page, email, sales decks Overcome late stage objections Long Case study page, PDF, portfolio Deep proof for serious buyers Cross reference: If this client has a strong story, suggest running case study builder to expand into a full case study. Output Structure Skill by Brian Wagner AI Marketing Architect brianrwagner.com

testimonial-collector