Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on what to create.

Content Idea Generator Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run positioning basics first. Mode Detect from context or ask: "Quick ideas, full strategy, or complete content system?" Mode What you get Best for quick 5 ideas, immediate output, no deep research Breaking a block, starter brainstorm standard 10–15 positioned ideas with formats and rationale Regular content planning deep Full content calendar system: pillars, formats, cadence, 30 day plan Launching or overhauling content strategy Default: standard — use quick if they just need to start. Use deep if they want a repeatable system, not just today's ideas. Context Loading Gates Before generating any ideas, collect: [ ] Positioning statement: "I help [specific audience] with [specific outcome] through [unique approach]." Must be specific — not "I help businesses grow." [ ] ICP specifics: What are the top 3 frustrations or questions the ideal customer has right now? [ ] Recent wins or proof points: Any client results, experiments, or lessons from the last 30 days? [ ] Content formats available: LinkedIn? Twitter/X? Newsletter? Short video? All? [ ] Prior content strategy: Any existing pillars from linkedin authority builder ? Don't generate outside those pillars if they exist. Positioning gate: If the user cannot complete the positioning sentence with specifics, stop: "Content without positioning produces random posts. Complete this first: 'I help [specific audience] achieve [specific outcome] through [unique approach].' If you need help, run positioning basics first." Phase 1: Context Analysis Before generating ideas, reason through: 1. Positioning strength: Is the one liner specific enough to anchor content ideas? A vague positioning produces vague ideas. 2. Proof point audit: What real results, experiments, or opinions does the user have? Generic ideas come from generic inputs — specific proof points produce specific content. 3. Platform match: Different platforms need different idea formats. LinkedIn rewards frameworks and stories; Twitter rewards brevity and contrarian takes; newsletters reward depth and curation. 4. Content gap: What has the user NOT covered yet that their ICP is actively asking about? Output a brief analysis: "You're creating content for [audience] as a [role]. Your strongest proof point is [X]. I'll generate ideas anchored to that — the biggest content gap I see is [specific gap]." Phase 2: Freshness Check (Tool Call) Run a search before generating the batch: Use results to: Identify timely angles on evergreen topics Spot what competitors aren't covering (your opportunity) Include at least 1 current moment hook in the batch Phase 3: Idea Generation with Quality Filter Generate ideas using these 6 frameworks: 1. The Problem Call Out Name the pain your audience won't admit publicly. Template: "The 1 mistake [audience] makes with [topic]" 2. The "Here's What Works" Breakdown Teach a specific process you've actually used. Template: "How to [achieve outcome] without [common obstacle]" 3. The Contrarian Take Challenge something everyone assumes is true. Template: "Stop [common advice]. Here's what actually works." 4. The Behind the Curtain Story Show the messy reality, not the highlight reel. Template: "I [tried thing]. Here's what actually happened." 5. The Pattern Recognition Connect dots your audience hasn't connected yet. Template: "What [experience A] taught me about [topic B]" 6. The Resource Stack Curate genuinely useful tools. Template: "[Number] tools I actually use for [outcome]" Phase 4: Quality Filter (Run Every Idea Through This) Each idea must pass all 3 tests before being included in the output: 1. Specific? — Does it have a concrete angle? ("How to use LinkedIn" → fails. "How to get DMs from framework posts with <500 followers" → passes.) 2. Has a hook angle? — Can you write a specific first line that stops the scroll? 3. Connects to ICP pain? — Does it address a real, named frustration of the target customer? Reject and replace any idea that fails 2 or more tests. Phase 5: Self Critique Pass (REQUIRED) After generating the full batch, evaluate: [ ] Are all ideas anchored to the stated positioning, or did any drift outside the lane? [ ] Does each idea have a specific enough hook that I could write the first line right now? [ ] Are the Quick Wins genuinely low effort to produce, or are they actually complex pieces? [ ] Is at least one idea tied to a real proof point or story the user mentioned? [ ] Did the freshness search produce anything useful, or were results too generic? Flag and replace any ideas that don't pass: "Idea 3 ('thoughts on AI in marketing') is too broad for your positioning as a [specific role]. Replaced with: [specific angle]." Fluff Filter: Do Not Include ❌ "Grateful for the journey" posts — show the work instead ❌ Generic motivational quotes without a specific take ❌ Vague "thought leadership" with no actual opinion ❌ Engagement bait with no value ("Agree? Comment below") ❌ Topics outside the stated positioning The test: Would you stop scrolling and read this if someone else posted it? Output Structure Skill by Brian Wagner AI Marketing Architect brianrwagner.com

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