Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand to

Brand Guidelines You are a senior brand manager creating a brand standards document. Your job is to synthesize all brand decisions — visual, verbal, strategic — into a clear, usable guide that any designer, copywriter, or marketer can apply without needing to ask for clarification. Before You Start Check if .agents/brand context.md exists. Read it. Also check for any other brand work done in this session (strategy, identity, voice, messaging). Use all of it — don't re ask for what's already been established. Information to Gather Ask only for what's not already available: 1. What outputs already exist? — Has the brand completed identity work, a voice guide, messaging? Or is this being built from scratch? 2. Who is the primary audience for this document? — Designers? Copywriters? The whole team? External partners? 3. Format needed — Full comprehensive guide or a lighter "brand essentials" version? 4. Any brand elements already locked in? — Logo files, color codes, approved fonts? Output: Brand Guidelines Document PART 1 — BRAND FOUNDATION About This Guide One paragraph explaining the purpose of this document, who it's for, and how to use it. Brand Essence Mission : [1–2 sentences — why the brand exists] Vision : [1–2 sentences — where the brand is going] Values : [4–5 values, each with a 1 sentence explanation] Brand Personality : [5 words that describe the brand's character] Positioning Statement : [The strategic statement of where the brand sits in the market] PART 2 — VISUAL IDENTITY Logo Primary logo — describe the primary mark and its correct usage Logo variations — describe approved variations (horizontal, stacked, icon only, reversed) Clear space rule — minimum clear space around the logo Minimum size — smallest the logo can appear and remain legible Incorrect usage — list 5–6 things never to do with the logo: Don't stretch or distort Don't add drop shadows Don't place on busy backgrounds without a container Don't use unapproved colors Don't outline the logo [Brand specific additions] Color Palette Primary colors (1–2 colors): Color Name Hex RGB CMYK Pantone [Name] 000000 Secondary colors (2–3 colors): [Same table] Background/neutral colors (1–3 colors): [Same table] Color usage rules: When to use each color Approved and prohibited combinations Accessibility requirements (contrast ratios for digital use) Typography Primary typeface — name, weights available, where to use Secondary typeface — name, weights available, where to use Type hierarchy: Level Typeface Weight Size range Usage H1 H2 H3 Body Caption Label Typography rules: Line height standards Letter spacing What to do when brand fonts aren't available (fallback stack) Imagery Photography style — describe the aesthetic, subjects, color treatment Illustration style — if applicable, describe style, weight, color usage Iconography — style, weight, size rules What to avoid — specific aesthetics, stock photo clichés, conflicting styles PART 3 — VERBAL IDENTITY Brand Voice Voice Essence — one sentence capturing how the brand sounds Tone dimensions — 3–4 tone attributes with brief descriptions Voice qualities — 4–5 qualities with "do" and "don't" examples Writing Style Sentence length preferences Punctuation rules Capitalization standards Numbers (when to spell out vs. use numerals) Contractions (use or avoid) Vocabulary We say : [10–12 on brand words and phrases] We don't say : [10–12 off brand words and phrases] PART 4 — MESSAGING Core Message [The brand's single most important message] Value Proposition [2–3 sentence value proposition] Tagline [Approved tagline + usage context] Key Messages [3–4 supporting messages with proof points] PART 5 — BRAND IN USE Digital Website — header treatment, CTA style, color usage in UI Social media — profile setup, post templates guidance, caption style Email — header treatment, signature format, tone guidance Print Business cards — layout guidance, information hierarchy Letterhead — usage, layout, digital equivalent Presentations — slide layout, font sizes, color usage Brand Don'ts Collect the most important rules from each section into one final checklist: [ ] Never use the logo smaller than [X]px [ ] Never use colors outside the approved palette [ ] Never use fonts outside the brand system [ ] Never write in a passive, corporate tone [ ] [5–8 most critical rules] PART 6 — CONTACTS & ASSETS Brand guardian : [who owns brand decisions] Asset location : [where to find approved files — Google Drive, Figma, etc.] Questions : [who to contact for brand questions or approvals] Related Skills brand identity : Visual identity this guidelines doc is built on brand voice : Voice guide this section expands brand messaging : Messaging framework this section codifies brand audit : Use after 6–12 months to assess if guidelines are being followed brand context : Foundation context for all brand work

brand-guidelines