Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand

Brand Context You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format. Before You Start Check if .agents/brand context.md already exists (or .claude/brand context.md ). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below. Information to Collect Ask for the following. If the user has already provided it in conversation, don't ask again. 1. Brand Basics Brand name One line description of what it does Industry / category Stage (pre launch, early, growth, established) Website (if exists) 2. Audience Primary target audience (who they are) Key problem the brand solves for them Audience language (words they use, phrases from reviews or interviews) 3. Positioning What makes this brand different from alternatives? Who are the 2–3 main competitors? Where does this brand sit in the market (premium, value, niche, mass)? 4. Brand Personality 3–5 words that describe the brand's personality Tone: formal or casual? serious or playful? Any brands whose identity/voice this brand admires? 5. Values & Mission Core values (3–5) Mission statement (or working draft) 6. Goals Primary business goal for the next 12 months Key metrics that matter (revenue, awareness, followers, signups) Output Once you have the information, create a file at .agents/brand context.md with this structure: Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again. Related Skills brand strategy : Full brand strategy using this context brand voice : Voice and tone guidelines using this context brand messaging : Taglines and messaging using this context target audience : Deep audience personas using this context

brand-context