prospect
Full ICP-to-leads pipeline. Describe your ideal customer in plain English and get a ranked table of enriched decision-maker leads with emails and phone numbers.
By apolloio · 451 installs
npx skills add apolloio/apollo-mcp-plugin --skill prospect
Source repository · Upstream listing
Prospect
Go from an ICP description to a ranked, enriched lead list in one shot. The user describes their ideal customer via "$ARGUMENTS".
Examples
/apollo:prospect VP of Engineering at Series B+ SaaS companies in the US, 200 1000 employees
/apollo:prospect heads of marketing at e commerce companies in Europe
/apollo:prospect CTOs at fintech startups, 50 500 employees, New York
/apollo:prospect procurement managers at manufacturing companies with 1000+ employees
/apollo:prospect SDR leaders at companies using Salesforce and Outreach
Step 1 — Parse the ICP
Extract structured filters from the natural language description in "$ARGUMENTS":
Company filters:
Industry/vertical keywords → q organization keyword tags
Employee count ranges → organization num employees ranges
Company locations → organization locations
Specific domains → q organization domains list
Person filters:
Job titles → person titles
Seniority levels → person seniorities
Person locations → person locations
If the ICP is vague, ask 1 2 clarifying questions before proceeding. At minimum, you need a title/role and an industry or company size.
Step 2 — Search for Companies
Use mcp claude ai Apollo MCP apollo mixed companies search with the company filters:
q organization keyword tags for industry/vertical
organization num employees ranges for size
organization locations for geography
Set per page to 25
Step 3 — Enrich Top Companies
Use mcp claude ai Apollo MCP apollo organizations bulk enrich with the domains from the top 10 results. This reveals revenue, funding, headcount, and firmographic data to help rank companies.
Step 4 — Find Decision Makers
Use mcp claude ai Apollo MCP apollo mixed people api search with:
person titles and person seniorities from the ICP
q organization domains list scoped to the enriched company domains
per page set to 25
Step 5 — Enrich Top Leads
Credit warning : Tell the user exactly how many credits will be consumed before proceeding.
Use mcp claude ai Apollo MCP apollo people bulk match to enrich up to 10 leads per call with:
first name , last name , domain for each person
reveal personal emails set to true
If more than 10 leads, batch into multiple calls.
Step 6 — Present the Lead Table
Show results in a ranked table:
Leads matching: [ICP Summary]
Name Title Company Employees Revenue Email Phone ICP Fit
ICP Fit scoring:
Strong — title, seniority, company size, and industry all match
Good — 3 of 4 criteria match
Partial — 2 of 4 criteria match
Summary : Found X leads across Y companies. Z credits consumed.
Step 7 — Offer Next Actions
Ask the user:
1. Save all to Apollo — Bulk create contacts via mcp claude ai Apollo MCP apollo contacts create with run dedupe: true for each lead
2. Load into a sequence — Ask which sequence and run the sequence load flow for these contacts
3. Deep dive a company — Run /apollo:company intel on any company from the list
4. Refine the search — Adjust filters and re run
5. Export — Format leads as a CSV style table for easy copy paste