Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.

Social Media Social media strategy, content creation, and community building across platforms. Language & Quality Standards CRITICAL : Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish. Standards : Token efficiency, sacrifice grammar for concision, list unresolved questions at end. When to Use This Skill Apply social media expertise when: Creating social content strategies Developing platform specific content Optimizing for platform algorithms Building engagement and community Planning social media calendars Analyzing social performance Core Concepts Source Backed X Inputs When a campaign depends on current X posts, public account history, or engagement context, ask for source material before recommending hooks, angles, or performance tactics. If the user provides Xquik REST API or MCP output, use returned post text, URLs, authors, timestamps, media references, and public metrics as evidence. Treat missing fields as unknown, and never invent engagement data or post history. Platform Selection Matrix Platform Best For Primary Audience Content Type B2B/B2C LinkedIn Professional, B2B Decision makers, 25 54 Long form, documents, carousel B2B Twitter/X News, tech, thought leadership Early adopters, industry Short form, threads Both Instagram Visual brands, lifestyle Millennials, Gen Z Reels, carousels, Stories B2C TikTok Entertainment, trends Gen Z, younger millennials Short video, trends B2C Facebook Local, community, groups Broad, 35 65+ Video, groups, events Both YouTube Education, how to, long form All ages Long form video Both Content Pillar Strategy The 4 Content Pillars : Pillar Purpose Ratio Examples Educational Build trust, authority 40% Tips, how tos, industry insights Entertaining Build engagement, reach 30% Humor, trends, behind scenes Inspirational Build connection, emotion 20% Stories, motivation, culture Promotional Drive action, revenue 10% Offers, product, CTAs Platform Algorithm Factors LinkedIn Algorithm : Dwell time (time spent reading) Comments Shares Reactions First hour engagement critical Native content preferred No outbound links in body (put in comments) Instagram Algorithm : Relationship (DMs, comments, story replies) Interest (based on past behavior) Timeliness (recent posts prioritized) Reels heavily promoted Story engagement matters TikTok Algorithm : Watch time / completion rate Shares Comments Likes Video information (captions, hashtags) Device and account settings Trending sounds boost reach Twitter/X Algorithm : Engagement velocity (first 30 min) Replies and conversations Media (images, video) preferred Threads for depth Profile authority matters Optimal Posting Times Platform Best Days Best Times (local) Frequency LinkedIn Tue Thu 8 10am, 12pm 1 2/day Instagram Mon Fri 11am, 2pm, 7pm 1 2/day + Stories TikTok Tue Thu 7 9pm 1 3/day Twitter/X Wed Fri 9am, 12pm, 5pm 3 5/day Facebook Wed Fri 1 4pm 1 2/day Engagement Tactics Proactive Engagement : Respond to comments within 1 hour Ask questions in posts Use polls and interactive features Tag relevant accounts Join conversations in niche Community Building : Create exclusive groups Feature user generated content Host live sessions Run challenges/contests Spotlight community members Content Format Optimization Carousel Best Practices : Hook on slide 1 (problem/question) Value in slides 2 8 CTA on final slide Consistent design Save worthy information Video Best Practices : Hook in first 3 seconds Captions always (80% watch muted) Vertical for mobile Under 60s for most platforms Strong ending/CTA Text Post Best Practices : Strong first line (hook) White space for readability Bullets and formatting Single CTA Hashtags strategically placed Best Practices Content Excellence 1. Platform Native : Adapt format per platform 2. Consistency : Regular posting schedule 3. Value First : Give before you ask 4. Authenticity : Real voice, real stories Engagement Excellence 1. Respond Fast : Speed shows you care 2. Be Human : Personality over perfection 3. Encourage Conversation : Ask, don't just broadcast 4. Celebrate Community : UGC and recognition Growth Excellence 1. Collaboration : Partner with others in niche 2. Trends : Participate when relevant 3. Cross Promotion : Leverage other channels 4. Paid Boost : Amplify best organic content Agent Integration Agent How They Use This Skill copywriter Social copy creation brainstormer Campaign ideation planner Social calendar planning continuity specialist Community engagement strategy Anti Patterns to Avoid Anti Pattern Why It's Wrong Do This Instead Same content everywhere Platforms differ Adapt per platform Posting and ghosting Kills engagement Engage in comments All promotion No one follows for ads 90% value, 10% promo Ignoring analytics Repeating what doesn't work Analyze and iterate Buying followers Fake engagement, hurts reach Grow organically Metrics & Benchmarks Metric Good Excellent Calculate Engagement Rate 1 3% 3%+ (Engagements / Followers) × 100 Follower Growth 2 5%/mo 5%+/mo Monthly net new / Total Share Rate 1 2% 2%+ Shares / Reach Save Rate 2 5% 5%+ Saves / Reach Related Commands /social/schedule Create posting schedule /social/engage Develop engagement strategy /social/viral Create viral potential content /content/social Platform specific content References references/platform algorithms.md How each algorithm works references/content formats.md Format best practices references/engagement tactics.md Building engagement references/viral mechanics.md What makes content spread

social-media