This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.

Brand Analyzer Overview This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry standard brand identity principles. When to Use This Skill Use this skill when the user requests: Brand analysis or brand audit Creation of brand guidelines or brand standards Brand identity development or refinement Brand consistency evaluation Brand positioning and differentiation analysis Brand archetype identification Recommendations for brand improvements Documentation of existing brand elements Core Workflow Step 1: Determine Analysis Type Identify what type of brand work is needed: A. New Brand Development Starting from scratch or rebranding Requires comprehensive brand identity creation Output: Complete brand guidelines document B. Existing Brand Analysis Analyzing current brand state Identifying inconsistencies and gaps Output: Brand analysis report with recommendations C. Quick Brand Audit Fast assessment of brand health Checking for consistency issues Output: Quick audit checklist with scores D. Brand Guidelines Creation Documenting existing brand elements Formalizing standards and rules Output: Professional brand guidelines Step 2: Gather Brand Information Collect relevant information based on analysis type. Use the questions from references/brand analysis framework.md as a guide. Essential Information : Brand name and tagline Mission and vision statements Core values Target audience details Industry and competitive context Existing brand materials (if any) Visual Identity Information : Logo and variations Color palette (with codes) Typography (font families) Imagery style preferences Design elements Voice and Messaging : Brand personality traits Tone of voice Key messages Value proposition Language preferences Additional Context : Brand history and evolution Customer perception Competitive positioning Business goals Brand touchpoints Step 3: Analyze Brand Archetype Identify the brand's personality using the 12 archetypes framework from references/brand archetypes.md . Analysis Process : 1. Review brand's core desire and goals 2. Assess personality traits and values 3. Consider target audience aspirations 4. Evaluate competitive positioning 5. Identify primary archetype (60 70% influence) 6. Identify secondary archetype (30 40% influence) Archetypes Quick Reference : Innocent : Happiness, optimism, simplicity Sage : Knowledge, wisdom, expertise Explorer : Freedom, adventure, discovery Outlaw : Rebellion, disruption, change Magician : Transformation, vision, innovation Hero : Courage, achievement, mastery Lover : Passion, intimacy, beauty Jester : Fun, humor, enjoyment Everyman : Belonging, authenticity, relatability Caregiver : Nurturing, protection, support Ruler : Control, leadership, success Creator : Innovation, imagination, artistic expression Load references/brand archetypes.md for detailed characteristics, visual directions, and messaging patterns for each archetype. Step 4: Conduct Brand Analysis Perform comprehensive analysis using the framework from references/brand analysis framework.md . Key Analysis Areas : 1. Brand Identity Mission/vision clarity and alignment Values authenticity and consistency Personality definition and expression Archetype fit and application 2. Visual Identity Logo effectiveness and variations Color palette appropriateness and accessibility Typography hierarchy and readability Imagery style consistency Overall visual coherence 3. Voice and Messaging Voice consistency across channels Tone adaptation for contexts Message clarity and relevance Language effectiveness Value proposition strength 4. Target Audience Alignment Audience definition completeness Brand audience fit Messaging resonance Visual appeal to audience Problem solution alignment 5. Market Position Competitive differentiation Unique value proposition Market positioning clarity Brand promise delivery 6. Brand Consistency Cross channel consistency Touchpoint alignment Quality standards maintenance Experience coherence Step 5: Generate Output Document Create the appropriate deliverable based on analysis type using templates from assets/ . Output Options : A. Brand Guidelines Document ( assets/brand guidelines template.md ) Complete, professional brand guidelines Includes all identity elements Usage rules and examples Application across channels Resource section B. Brand Analysis Report ( assets/brand analysis report template.md ) Comprehensive analysis findings Strengths and opportunities Competitive positioning Recommendations and roadmap Success metrics C. Quick Brand Audit ( assets/quick brand audit template.md ) Rapid assessment checklist Health scores by category Priority action items Consistency check across channels File Naming Convention : Guidelines: brand guidelines BRANDNAME YYYY MM DD.md Analysis: brand analysis BRANDNAME YYYY MM DD.md Audit: brand audit BRANDNAME YYYY MM DD.md Storage Location : Create in project root or in brand documents/ directory if multiple documents. Step 6: Provide Recommendations Based on analysis, provide actionable recommendations: Prioritization Framework : High Impact + Low Effort : Quick wins do immediately High Impact + High Effort : Strategic initiatives plan carefully Low Impact + Low Effort : Nice to haves do when possible Low Impact + High Effort : Avoid not worth resources Recommendation Categories : 1. Visual Identity Improvements : Logo refinements, color adjustments, typography updates 2. Voice and Messaging : Tone consistency, message clarification, language refinement 3. Documentation : Creating or updating guidelines, standards documentation 4. Consistency : Fixing inconsistencies across touchpoints 5. Strategic : Repositioning, rebranding, major initiatives Step 7: Create Implementation Roadmap Provide phased approach for implementing recommendations: Phase 1: Immediate (0 30 days) Critical fixes Quick wins Documentation updates High priority inconsistencies Phase 2: Short term (1 3 months) Medium priority improvements Guideline development Team training Channel optimization Phase 3: Long term (3 6+ months) Strategic initiatives Major redesigns Comprehensive rollouts Measurement and refinement Advanced Features Competitive Brand Analysis When comparing to competitors: 1. Identify 3 5 key competitors 2. Analyze their positioning and differentiation 3. Map brand attributes on positioning matrix 4. Identify gaps and opportunities 5. Recommend differentiation strategy Brand Health Scoring Provide quantitative assessments: Visual Identity : Logo, colors, typography coherence Brand Foundation : Mission, values, personality clarity Voice & Messaging : Consistency and effectiveness Consistency : Cross channel alignment Audience Alignment : Target fit and appeal Differentiation : Competitive uniqueness Documentation : Guidelines completeness Scale: 1 10 for each category, with overall average. Multi Channel Audit Assess brand consistency across touchpoints: Website Social media (platform specific) Email communications Print materials Packaging Signage and environmental Customer service Product/service delivery Usage Examples Example 1: New Brand Guidelines User Request : "Create comprehensive brand guidelines for our eco friendly packaging startup called GreenWrap." Execution : 1. Ask discovery questions about mission, values, target audience 2. Gather visual identity details (colors, fonts, logo variations) 3. Identify brand archetype (likely Explorer or Caregiver) 4. Reference references/brand analysis framework.md for structure 5. Use assets/brand guidelines template.md as base 6. Fill in all sections with specific details 7. Save as brand guidelines greenwrap 2025 03 15.md 8. Provide implementation recommendations Example 2: Brand Audit User Request : "Audit our existing brand for consistency issues." Execution : 1. Request access to brand materials across channels 2. Use references/brand analysis framework.md audit checklist 3. Assess each brand element category 4. Score consistency across touchpoints 5. Identify gaps and inconsistencies 6. Use assets/quick brand audit template.md 7. Complete all checklist items with findings 8. Provide prioritized action items 9. Save as brand audit [name] [date].md Example 3: Brand Analysis with Recommendations User Request : "Analyze our tech startup brand and suggest improvements." Execution : 1. Gather current brand information 2. Load references/brand archetypes.md to identify archetype 3. Use references/brand analysis framework.md for analysis structure 4. Evaluate all brand elements (visual, voice, positioning) 5. Assess competitive differentiation 6. Identify strengths and opportunities 7. Use assets/brand analysis report template.md 8. Complete comprehensive report with scores 9. Provide implementation roadmap 10. Save as brand analysis [name] [date].md Reference Files This skill includes detailed reference documentation: references/brand analysis framework.md Comprehensive framework covering: Core brand elements (identity, visual, voice, audience, position) Discovery and analysis questions Brand consistency checkpoints Guideline categories and structure Audit checklists Output frameworks When to load : For any brand analysis or guidelines creation to ensure comprehensive coverage. references/brand archetypes.md Complete guide to Jung's 12 brand archetypes: Detailed descriptions of each archetype Core desires, goals, and strategies Voice and visual characteristics Example brands for each type How to identify and apply archetypes Mixed archetype strategies When to load : When identifying brand personality or determining visual/voice direction. Asset Templates This skill includes three professional templates in assets/ : brand guidelines template.md Complete brand guidelines document template with sections for: Brand story and foundation Visual identity (logo, colors, typography, imagery) Voice and messaging Brand applications (digital, print, environmental) Usage examples and checklist brand analysis report template.md Comprehensive analysis report template covering: Executive summary and key findings Detailed analysis of all brand elements Competitive positioning Touchpoint audit Strengths and opportunities Implementation roadmap with phases Success metrics quick brand audit template.md Rapid assessment checklist including: Visual identity verification Brand foundation check Voice and messaging evaluation Consistency across channels Audience alignment assessment Competitive position review Health scores and priority actions Best Practices Discovery Phase Ask open ended questions to understand brand deeply Review all existing materials before making recommendations Understand business goals and how brand supports them Consider customer perspective and perception Analysis Phase Use both references files for comprehensive framework Be objective in assessments identify both strengths and gaps Provide specific examples when noting issues Consider industry context and competitive landscape Documentation Phase Use clear, actionable language Include specific measurements and standards Provide both good and bad examples Make guidelines accessible and easy to fo

brand-analyzer