Maps intelligence for local SEO: geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification, competitor radius mapping, and LocalBusiness schema generation. Three tiers: free (Overpass + Geoapify), DataForSEO, and D

Maps Intelligence (March 2026) Maps platform analysis for local businesses. Works with external APIs to assess how a business appears on Google Maps, Bing Places, Apple Maps, and OpenStreetMap. Boundary with seo local: This skill analyzes the business on maps PLATFORMS (via APIs). seo local analyzes local SEO signals on the WEBSITE (via HTML fetch). Do not duplicate seo local on page analysis. Recommend /seo local <url for website level checks. Quick Reference Command What it does Tier /seo maps <url Full maps presence audit (auto selects tier) 0+ /seo maps grid <keyword <location Geo grid rank scan (7x7, 1 keyword default) 1+ /seo maps reviews <business <location Cross platform review intelligence 1+ /seo maps competitors <keyword <location Competitor radius mapping 0+ /seo maps nap <business name Cross platform NAP verification 0+ /seo maps schema <business name Generate LocalBusiness JSON LD from data 0+ /seo maps gbp <business <location GBP completeness audit 1+ Three Tier Capability Detection Before any analysis, detect the available capability tier: Tier 0 (Free) Detection: DataForSEO MCP tools NOT available. Capabilities: Overpass API competitor discovery, Geoapify POI search, Nominatim geocoding, static GBP checklist, schema generation, cross platform NAP guidance. Load: ../seo/references/maps free apis.md Tier 1 (DataForSEO) Detection: business data business listings search MCP tool IS available. Capabilities: Everything in Tier 0 PLUS geo grid rank tracking, live GBP profile audit, review intelligence (velocity, sentiment, distribution), GBP post activity, Q&A data, Tripadvisor/Trustpilot reviews. Load: ../seo/references/maps api endpoints.md Tier 2 (DataForSEO + Google Maps Platform) Detection: Tier 1 available AND Google Maps API key in environment. Capabilities: Everything in Tier 1 PLUS Google Places details, real time business status, AI powered place summaries, photo analysis. Note: Google ToS restricts storage to place id only. Lat/lng cached 30 days max. Always communicate the detected tier to the user at the start of analysis. Geo Grid Rank Tracking (Tier 1+) Simulates Google Maps searches from multiple GPS coordinates to show ranking variation across a geographic area. Requires DataForSEO. Load: ../seo/references/maps geo grid.md for algorithm, SoLV formula, heatmap format. Load: ../seo/references/maps api endpoints.md for Maps SERP endpoint details. Workflow 1. Geocode business address to get center lat/lng 2. Generate grid points (default: 7x7, 5km radius) using Haversine offset formula 3. Display cost estimate and ask for confirmation before proceeding 4. Fire DataForSEO Maps SERP API calls with location coordinate per grid point 5. Find target business rank at each point 6. Calculate SoLV: (top 3 count / total points) 100 7. Render ASCII heatmap in output Cost Warning (REQUIRED) Before every geo grid scan, display: GBP Profile Audit (Tier 1 preferred, Tier 0 manual) Audits the 25 fields that affect Google Business Profile quality and ranking. Load: ../seo/references/maps gbp checklist.md for full checklist and scoring. AI & 2026 context (third party reported): Ask Maps , reported by AP News as a Gemini conversational Maps feature launched 2026 03 12 (iOS/Android, US + India). AI Mode (1B+ MAU, reported from Google I/O 2026 keynote coverage; not confirmed on a Google owned source) increasingly surfaces 1 2 business local AI interfaces in third party terminology, and agentic booking/calling for local services (home repair, beauty, pet care) rolls out to all US users summer 2026 (Google can call businesses on the user's behalf). New 2026 GBP API additions: review media URLs, recurring local post scheduling, review reply state/moderation, and invitation Place ID. Source: blog.google/products and platforms/products/search/search io 2026/ · developers.google.com/my business/content/latest updates Tier 1 Workflow 1. Fetch business profile via DataForSEO My Business Info API (keyword or CID) 2. Map API response fields to 25 field checklist 3. Score each field: Present + Optimized = 2pts, Present = 1pt, Missing = 0pts 4. Apply industry specific weight multipliers 5. Normalize to 0 100 scale Tier 0 Workflow 1. Fetch the business website via WebFetch 2. Extract any visible GBP signals (Maps embed, place references, review widgets) 3. Apply static checklist based on detectable signals 4. Mark undetectable fields as "Unknown (requires DataForSEO for live data)" Review Intelligence (Tier 1+) Cross platform review analysis: velocity, sentiment, rating distribution, fake detection. Reference: ../seo/references/local seo signals.md for benchmarks (shared with seo local). Workflow 1. Fetch Google reviews via DataForSEO Reviews API (sort by newest) 2. Calculate review velocity: reviews per month over last 6 months 3. Check 18 day rule (Sterling Sky): any 3 week gap = ranking risk 4. Analyze rating distribution: healthy = bell curve skewed to 5 star 5. Calculate owner response rate: responses / total reviews 6. Fetch Tripadvisor and Trustpilot reviews (if available) 7. Cross platform comparison table Fake Review Detection Signals Flag reviews matching 2+ of these patterns: Uniform timing (multiple reviews same day/hour) Reviewer accounts with limited history or single review Geographic inconsistencies (reviewer location vs business location) Exclusively 5 star velocity spike (vs historical baseline) Identical or near identical text across reviews Sudden volume spike without corresponding marketing activity Competitor Radius Mapping (Tier 0+) Identify and analyze competitors within a defined radius. Tier 0 (Overpass API) Load: ../seo/references/maps free apis.md for query templates. 1. Geocode business address 2. Query Overpass API for businesses with same OSM tag within radius 3. Parse results: name, address, phone, website, distance from center 4. Sort by distance, present as competitor landscape table Tier 1 (DataForSEO) 1. Use Maps SERP API with business keyword + location 2. Extract top 20 competitors with full profile data 3. Compare: rating, review count, categories, photos, attributes 4. Calculate competitive density score: competitors per km^2 Cross Platform NAP Verification (Tier 0+) Check business listing consistency across Google, Bing Places, Apple, and OSM. Workflow 1. Search for business name on each platform: Google: infer from GBP data or Maps SERP result Bing: WebFetch https://www.bing.com/maps?q=BUSINESS+NAME+LOCATION Apple: manual check (no public API verify/claim Apple business listing presence; treat Apple Business launch/rename claims as TechRadar sourced until confirmed by Apple primary) OSM: Overpass or Nominatim search 2. Extract NAP (Name, Address, Phone) from each source 3. Compare for consistency: exact match, partial match, missing, or conflicting 4. Flag discrepancies as Critical (name mismatch), High (address mismatch), Medium (phone mismatch) 5. Recommend claiming unclaimed profiles Schema Generation (Tier 0+) Generate LocalBusiness JSON LD markup from collected data. Reference: ../seo/references/local schema types.md for industry subtypes (shared with seo local). Workflow 1. Determine most specific schema subtype for the industry 2. Populate required properties: @type , name , address , image 3. Add recommended properties: telephone , url , geo , openingHoursSpecification , priceRange 4. Add strategic properties for multi location: branchOf , areaServed , sameAs 5. Add aggregateRating if review data available 6. Output valid JSON LD block ready for implementation Do NOT generate self serving review markup Google ignores LocalBusiness review markup from the business itself. Only mark up third party reviews visible on the page. Reference Files Load on demand as needed (do NOT load all at startup): ../seo/references/maps api endpoints.md : DataForSEO endpoint details, params, costs ../seo/references/maps free apis.md : Overpass, Geoapify, Nominatim query templates ../seo/references/maps geo grid.md : Grid algorithm, SoLV formula, heatmap rendering ../seo/references/maps gbp checklist.md : 25 field GBP audit with industry weights ../seo/references/local seo signals.md : Ranking factors, review benchmarks (shared) ../seo/references/local schema types.md : LocalBusiness subtypes by industry (shared) Output Generate MAPS ANALYSIS {domain}.md with: 1. Maps Health Score: XX/100 with dimension breakdown table 2. Capability tier detected (Tier 0 or Tier 1) with explanation of what's available 3. Geo grid heatmap (Tier 1): ASCII grid with SoLV percentage and average rank 4. GBP profile audit : field by field scoring with industry specific weights 5. Review intelligence : velocity chart, rating distribution, response rate, cross platform comparison 6. Competitor landscape : count in radius, top 5 by rating/reviews, competitive density 7. Cross platform presence : Google/Bing/Apple/OSM listing status 8. Schema recommendation : generated LocalBusiness JSON LD (if missing or incomplete) 9. Top 10 prioritized actions (Critical High Medium Low) 10. Cost report : DataForSEO credits consumed during analysis (Tier 1 only) 11. Limitations disclaimer : what could not be assessed at current tier Cross Skill Delegation Website on page local signals: recommend /seo local <url Full AI search visibility: recommend /seo geo <url Schema validation and fixes: recommend /seo schema <url Live SERP and keyword data: recommend /seo dataforseo [command] Error Handling Scenario Action DataForSEO MCP not available Drop to Tier 0. Inform user: "DataForSEO not detected. Running free tier analysis. For geo grid tracking and review intelligence, install the DataForSEO extension." Business not found in Maps SERP Try My Business Info with keyword. If still not found, report "Business not found in Google Maps for this location." Geocoding fails (Nominatim) Ask user to provide coordinates or a more specific address. API rate limit hit Report the limit. Suggest waiting or using standard (queued) method instead of live. No reviews found Report zero review state. Recommend review generation strategy with 18 day cadence target. Multi location detected Ask user which location to analyze, or offer batch mode with per location cost estimate.

seo-maps